Europe Sanitary Ware Market is expected to grow at a CAGR of 6.9% during the forecast period of 2021 to 2028. The years considered for the study are as mentioned below.

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Europe sanitary ware market is a highly consolidated market, which includes a specific number of key players. The market has witnessed increased strategic developments owing to favorable market scenarios.

The major players dealing in the Europe sanitary ware market are introducing a strong range of products and launching new products, and adopting strategic initiatives such as acquisition, agreement, business expansion, award, and recognition into the market. This helped companies to maximize sales with an enhanced product portfolio.

For instance:

• In October 2020, LIXIL Corporation announced that they had collaborated with Reckitt Benckiser and signed a Memorandum of Understanding (MOU) with the United States Agency for International Development (USAID) to develop the sanitation and hygiene market. The collaboration will enable the company to cater to the backward and underserved communities with the necessary sanitary products

LIXIL Corporation is the dominating player in Europe sanitary ware market. The other key players existing in the market are AGC Inc., Ceramica Catalano S.p.A., GROHE AG, Eczacıbaşı Holding A.Ş., Jaquar, Geberit AG, Roca Sanitario, S.A., Kohler Co., Cersanit, Lecico Egypt, TOTO LTD., LAUFEN Bathrooms AG, Villeroy & Boch, Ideal Standard International, Creavit, Saudi Ceramics, Duravit AG and others.

LIXIL Corporation

LIXIL Corporation was established in the year 1949 and is headquartered in Tokyo, Japan. The company is engaged in manufacturing watering and housing products to ensure a better home and lifestyle for the consumers. The company also has several business segments such as LIXIL water technology, LIXIL housing technology, LIXIL building technology, housing & services, of which LIXIL water technology is the focused category. The company has several product categories: water technology, housing technology, building technology, and housing & services, in which water technology is the market-focused category.

For instance,

• In April 2019, INAX, which is a brand of LIXIL Corporation, announced that they had unveiled new product designs at Milan Design Week 2019. It has been designed in a contemporary Japanese style. The launch has allowed the visitors and consumers to get a first-hand feel and look at the designs and products, which has further helped them to increase their customer base and their overall revenues

The company has a presence across the Americas, the Middle East and Africa, Asia-Pacific, and Europe. The company also has various subsidiaries, including LIXIL Corporation (Japan), Grohe (Germany), Lixil Viva Corporation (Japan), American Standard Brands (U.S.), and Kawashima Selkon Textiles Co., Ltd. (Japan), among others

Kohler Co.

Kohler Co., founded in the year 1873, is headquartered in Wisconsin, U.S. The company offers high-end products and services to enrich the homes and the lifestyle of its customers. The company has several brand categories, including kitchen & bath, decorative products, power, and golf and resort destinations, in which kitchen & bath is the market-focused category.

For instance,

• In March, Kohler Co. announced that they had launched innovative bath products, including new Touchless Toilet technology, at Consumer Electronics Show 2020. The technology is managed in-house as well as powered by third parties like Microsoft and Amazon. This has helped the company to garner a lot of attention from existing and new customers, which has further increased its sales and revenues

The company has wide presence Americas, Asia-Pacific, Europe, and the Middle East and Africa. The company also has various subsidiaries, including Lombardini S.r.l. Italy), Kohler Mira (U.K.), Sterling Plumbing (U.S.), SDMO (France), and Destination Kohler (U.S.), among others.

Roca Sanitario, S.A.

Roca Sanitario, S.A., was founded in the year 1917 and is headquartered in Barcelona, Spain. The company is involved in the manufacturing of various types of bathroom appliances for its global customers. The company has product categories which are basins, faucets, furniture, toilets, smart toilets, baths, shower trays, shower spaces & cabins, spas, accessories, mirrors, installation systems, and urinals in which basins, faucets, toilets, smart toilets, baths, shower trays, shower spaces & cabins, spas, accessories, mirrors, and urinals are the market-focused category.

For instance,

• In July 2019, Roca Sanitario, S.A. announced that they bagged the highest prize at the Red Dot international design awards along with the best innovative design in the ‘Bathroom and sanitary equipment category and also a ‘Best of the Best’ award for the basin collection. This has thrust the company into the spotlight, allowing them to gain more customers and sign further contracts
• In May 2017, Roca Sanitario, S.A. announced that they had unveiled smart and personalized bathroom products at the 24th Kitchen and Bath China (KBC). This has enabled the company to transform the bathroom experience for their customers, which has increased the retention rate for their customers, increasing their overall revenues

The company has a presence across the Americas, the Middle East and Africa, Asia-Pacific, and Europe.