Recent Innovations and New Product Launches will act as an Opportunity for the Market Growth while Availability of Alternatives in the Market will act as a Major Challenge

Smart packaging is a kind of device that boosts the engine's effectiveness and power. The term "smart packaging" refers to a particular kind of sensor-equipped packaging system used for a variety of goods, including food and pharmaceuticals. Smart packaging technology contributes to improving product quality, shelf life, freshness monitoring, and customer and product safety. These intelligent systems offer information on the product's quality and freshness when it is packaged with intelligent technology.  

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The global active, smart, and intelligent packaging market is expected to reach USD 81,700.24 million by 2028 from USD 58,906.88 million in 2020, growing with a CAGR of 4.3% in the forecast period of 2021 to 2028. The demand for specialized covering to preserve the freshness and nutritional value of the products at reasonable rates is likely to drive growth in the global active, smart, and intelligent packaging market. Global trade is anticipated to be fueled by sophisticated transportation infrastructure, which is anticipated to have a favorable impact on the industry. Demand for prepared, frozen, and packaged foods has risen as a result of urban population growth and lifestyle changes. Growing global trade practices have boosted the demand for specialist packaging, which has resulted in greater demand for exotic fruits and vegetables, meat, and frozen goods across many nations.    

Growing demand for intelligent packaging to avoid food wastage will drive the market's growth rate

In recent years, research on food packaging has been momentum, primarily driven by consumer preferences to food quality and safety. Also, as food packaging plays a pivotal role in product selection at retail outlets, interest of key players in the market on developing novel strategies in food packaging is on the rise. One such concept with huge potential in the food industry is intelligent packaging. This is driving the growth of the market. Increased expenditure by public and private players on the development of infrastructure will also promote the market growth rate. Continuous research and development pertaining to the deployment of advanced technologies will yet again widen the scope of growth.  

Report Scope and Market Segmentation

Segment Analysis:

Global active, smart, and intelligent packaging market is segmented into six segments based on type, function, technology, material, level, and application.

• On the basis of type, the active, smart, and intelligent packaging market is segmented into active packaging, smart packaging, and intelligent packaging. In 2021 smart packaging segment is expected to dominate the market with a 37.74% market share due to the high production quantity and ease to use nature of smart packaging.
• On the basis of function, the active, smart, and intelligent packaging market is segmented into moisture control, temperature indicators, shelf life sensing, product tracking, and others. In 2021 moisture control segment is expected to dominate the market with a 39.95% market share as it is the most demanded packaging function to extend the product's shelf life.
• On the basis of technology, the active, smart, and intelligent packaging market is segmented into RFID tags, QR codes, NFC tags, coding & markings, sensors & output devices, and others. In 2021 RFID tag segment is expected to dominate the market with a 36.65% market share as it gives consumers easy access of the product.
• On the basis of material, the active, smart, and intelligent packaging market is segmented into plastic, paper, glass, corrugated board, metal, and others. In 2021 plastic segment is expected to dominate the market with a 29.32% market share due to consumers showcasing keen interest in the size of the product’s packaging due to its affordability.

The plastic segment will dominate the material segment of the active, smart, and intelligent packaging market

The plastic segment will emerge as the dominating segment under material segment in 2021. This is because of the growing awareness about the abundant availability of plastic as a raw material. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.

• On the basis of level, the active, smart, and intelligent packaging market is segmented primary, secondary, and tertiary. In 2021 primary segment is expected to dominate the market with a 70.91% market share as primary is that layer of packaging which, makes direct contact with the product.
• On the basis of application, the active, smart, and intelligent packaging market is segmented into food, beverages, personal care, healthcare, automotive, consumer electronics, and others. In 2021 food segment is expected to dominate the market with a 53.17% market share as the demand for packed food is increasing all over the world owing to the busy lifestyles.

The food segment will dominate the application segment of the active, smart, and intelligent packaging market

The food segment will emerge as the dominating segment under application in 2021 with approximately 53% market share. This is because of the growing number of distribution channels and players in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.

Major Players              

Data Bridge Market Research recognizes the following companies as the market players in active, smart, and intelligent packaging market: Heliatek GmbH (Germany), ARMOR (Germany), infinityPV (Denmark), Novaled GmbH (Germany), NanoFlex Power Corporation (U.S.), Moresco Corporation (Japan), Alfa Aesar (U.S.), Ningbo Polycrown Solar Tech Co., Ltd (China), SHIFENG TECHNOLOGY CO., LTD. (China), Solaris Chem Inc. (India), Epishine (Germany), TOSHIBA CORPORATION (Japan), Tokyo Chemical Industry Co., Ltd. (Japan), and ENI S.p.A. (Italy).

Market Development

• In 2020, DuPont launched new Tyvek 40L in China, plans for global availability DuPont Protection Solutions for the introduction of DuPont Tyvek 40L medical packaging, a new class of Tyvek for medical packaging applications that provide a cost-effective option for protecting lightweight, low-risk devices.
• In April 2019, Amcor Plc launched new recyclable packaging to reduce a pack's carbon footprint by up to 64%. This product launch helped the company increase its product portfolio and sales.  

Regional Analysis

Geographically, the countries covered in the active, smart, and intelligent packaging market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

As per Data Bridge Market Research analysis:

North America is the dominant region in active, smart, and intelligent packaging market during the forecast period 2021 - 2028

The largest market, North America, accounted for the largest market share. The region now has a higher demand for cutting-edge solutions due to stringent regulations regulating food and beverage packaging. The main market for active and smart packaging technologies is North America because of the rising level of consumer health consciousness. As a result, it controls the highest proportion  of the global market for active and smart packaging.

Asia-Pacific is estimated to be the fastest-growing region in active, smart, and intelligent packaging market the forecast period 2021 - 2028

Due to rising disposable income and shifting lifestyles in China and India, Asia Pacific is predicted to experience a phenomenal development rate. The region's need for packaged foods is also anticipated to rise as a result of rising food demand due to population growth. The main trend among the companies competing in the global active, smart, and intelligent packaging market is the creation of new products. Various players have been drawn to enter the market as a result of the quick transition from conventional to intelligent wrapping methods. This has compelled the participants to create effective and affordable wrapping methods in order to outcompete their rivals.

COVID-19 Impact

The COVID-19 virus propagated, causing a pandemic crisis, and as a result, the federal governments enacted a lockdown to stop the infection from spreading among people. All manufacturing processes and supply chains came to a halt as a result of the lockdown; only the manufacture of food and drink and the provision of medicines was allowed. As the major consumers of active, smart, and intelligent packaging, the food and beverage industry and the pharmaceutical industry both saw slight declines in demand in the year the pandemic first appeared. Furthermore, the expansion of active, smart, and intelligent packaging internationally during the anticipated term will be ensured by the steep increase in demand for pharmaceutical vaccines and supplies in the following year.

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