The growing demand for air fryers can be attributed to a shift towards seeking convenient, time-saving solutions. Modern lifestyles characterized by hectic schedules have prompted consumers to focus on appliances that offer efficient and quick meal preparation. Air fryers offer a faster cooking process than traditional methods, using rapid hot air circulation to cook food quickly and evenly. The surge in the demand for convenient and time-saving cooking solutions has driven the increased popularity of air fryers. Consumers seek efficient kitchen appliances, and the versatility and speed of air fryers make them a favored choice. This rising demand reflects a broader trend in the market, where individuals prioritize appliances that streamline the cooking process without compromising on taste or health considerations. Air fryers' adaptability and time efficiency position them as key players in meeting consumers' evolving needs, seeking convenient solutions for their culinary requirements, and propelling market growth.
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Data Bridge Market Research analyzes that the Global Air Fryer Market is expected to reach USD 1,765,428.77 thousand by 2031 from USD 1,011,417.19 thousand in 2023, growing with a substantial CAGR of 7.3% in the forecast period of 2024 to 2031.
Key Findings of the Study
Increased Health Consciousness among Consumers
Air fryers provide a healthier cooking alternative to traditional methods, such as deep or pan frying. The reduced reliance on oil minimizes the formation of harmful compounds that can occur during high-temperature cooking. This aligns with the broader trend of consumers seeking alternatives that promote overall well-being. One of the primary health concerns associated with conventional deep frying techniques is the overuse of cooking oils, leading to a higher intake of calories and an elevation in unhealthy fats. Air fryers tackle this problem by employing hot air circulation for cooking, significantly reducing the need for oil compared to deep frying. Consequently, people can savor crispy and tasty dishes while consuming less fat.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 -2021)
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Quantitative Units
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Revenue in USD Thousand, Volume in Thousand Units, and Pricing in USD
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Segments Covered
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Type (Drawer Type Air Fryer, Lid Type Air Fryer and Others), Function (Manual and Digital), Litres (Smaller Model Size (2-4.9 Litres), Larger Model Size (5-5.9 Litres), and Extra-Large Model Size (6-12 Litres)), Price Range (Low (USD 30-100), Mid (USD 100-200), and Premium (Above USD 200)), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, E-commerce, and Others), End-User (Residential, Restaurants and Cafes, Hotels, and Others)
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Countries Covered
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U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Turkey, Russia, Netherlands, Switzerland, Belgium, Rest of Europe, China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Australia & New Zealand, Philippines, Singapore, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Israel, and Rest of Middle East and Africa
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Market Players Covered
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Buffalo Cookware (Malaysia), GoWISE USA (U.S.), NuWave, LLC (U.S.), Russel Taylors (Malaysia), Vesync Co., Ltd (U.S.), Chefman (U.S.), PowerPacSG (Singapore), Instant Brands Inc. (U.S.), Dash (U.S.), CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. (China), Breville (Australia), Cuisinart (U.S.), JS Global Lifestyle Co., Ltd. (U.S.), GROUPE SEB (France), Versuni (Netherlands), EuropAce (Singapore), Hamilton Beach Brands Holding Company (U.S.) and among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
The global air fryer market is segmented into six notable segments based on type, function, litres, price range, distribution channel, and end-user.
- On the basis of type, the market is segmented into drawer type air fryer, lid type air fryer, and others
In 2024, the drawer type air fryer segment is expected to dominate the global air fryer market
In 2024, the drawer type air fryer segment is expected to dominate the market with a market share of 71.59% due to the increased health consciousness among consumers and the ease of air fryer use.
- On the basis of function, the market is segmented into manual and digital
In 2024, the manual segment is expected to dominate the global air fryer market
In 2024, the manual segment is expected to dominate the market with a market share of 57.96% due to rising demand for convenient and time-saving cooking solution.
- On the basis of litres, the market is segmented into smaller model size (2-4.9 litres), larger model size (5-5.9 litres), and extra-large model size (6-12 litres). In 2024, the smaller model size (2-4.9 litres) segment is expected to dominate the market with a market share of 47.98%
- On the basis of price range, the market is segmented into low (USD 30-100), mid (USD 100-200), and premium (above USD 200). In 2024, the low (USD 30-100) segment is expected to dominate the market with a market share of 41.16%
- On the basis of distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, e-commerce, and others. In 2024, the specialty stores segment is expected to dominate the market with a market share of 44.45%
- On the basis of end-user, the market is segmented into residential, restaurants and cafes, hotels, and others. In 2024, the residential segment is expected to dominate the market with a market share of 68.84%
Major Player
Data Bridge Market Research analyzes JS Global Lifestyle Co., Ltd. (U.S.), Versuni (Netherlands), GROUPE SEB (France), Vesync Co., Ltd (Netherlands), Breville (Australia) as the major players in the global air fryer market.
Market Developments
- In October 2023, CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. announced its participation in Brazil's 2024 Consumer Electronics and Home Appliances Exhibition. This participation in the exhibition will allow the company to create a strong presence in the market and help build brand awareness among potential customers and industry professionals
- In May 2023, Versuni introduced the Philips Airfryer Combi 7000 Series XXL Connected. The new Airfryer automatically senses and adjusts its cooking to user preferences. It has Rapid CombiAir cooking technology that uses high, low, and dynamic airflows to enable up to 22 cooking functions, including fry, grill, roast, bake, braise, sous-vide, slow-cook, toast, dehydrate, and defrost. This helped the customers find automated products and enhanced the company's portfolio
- In March 2022, Breville launched the Joule Oven Air Fryer Pro, its first smart connected product. It can be programmed manually using integrated buttons and dials. It also pairs with the Joule oven app, allowing users to choose from over a hundred recipes that guide them through cooking dishes, such as bread, salmon, and french fries. It is also compatible with Amazon Alexa and Google Voice Assistant. This gives Breville's customers more options to choose from by expanding the product portfolio
- In January 2022, Dash announced a new line of accessible kitchen essentials, Rise by Dash. These products are available at Walmart stores and Walmart.com. Rise by Dash is a kitchen appliances' collection that makes cooking more accessible and inclusive for people at home
- In October 2021, GROUPE SEB unveiled its global innovation center, based in France. This facility is specifically designed for the innovation of new product offerings for all brands within the group
Regional Analysis
Geographically, the countries covered in the global air fryer market report are U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Turkey, Russia, Netherlands, Switzerland, Belgium, Rest of Europe, China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Australia & New Zealand, Philippines, Singapore, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Israel, and Rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
North America is expected to dominate and the fastest-growing region in the global air fryer market
North America is expected to dominate and be the fastest- growing region in the global air fryer market due to growing health and fitness awareness among consumers in the region. Moreover, rising demand for convenient and time-saving cooking solutions is propelling the market growth in the region.
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