Koninklijke Philips N.V., Panasonic Corporation and Procter & Gamble are Dominating the Global Beauty Devices Market in 2019

Global Beauty Devices Market is expected to grow with the CAGR of 13.6% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below:

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Global beauty devices market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global beauty devices market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, In July 2020, Koninklijke Philips N.V launched latest technology based new range of DIY female grooming products which is useful to enhance the facial beauty and hair care. The products are based on intelligent microprocessor enabled technology which adapt real time and deliver unique care. This development has enhanced the product portfolio of the company.

Koninklijke Philips N.V. is dominating player in global beauty devices market. The other key players existing in the market includes Nu Skin, CANDELA CORPORATION, Silk’n, TRIA BEAUTY, Curallux LLC., Termosalud, FOREO, Tech4Beauty, Conair Corporation, Lumenis, Cynosure, Sciton, Inc., Fotona, Procter & Gamble, Colgate-Palmolive Company, LUTRONIC, STRATA Skin Sciences, NuFACE, Spectrum Brands, Inc., Cutera, Merz North America, Inc., El.En. S.p.A., YA-MAN LTD., Panasonic Corporation, Alma Lasers (a subsidiary of Sisram Medical Ltd), Bausch Health Companies Inc. among others.

Beauty Devices MarketKoninklijke Philips N.V.

Koninklijke Philips N.V. is headquartered in Amsterdam, Netherlands, was founded in 1891. The company is engaged in offering diagnostic imaging, patient monitoring, image-guided therapy and health informatics and also solutions in consumer health and home care. The company has multiple business segment that is diagnosis & treatment businesses, personal health businesses, connected care & health, other, out of which personal health businesses is the market focused segment. The company commercialized their product in two categories that is for consumer, for professionals and market focused product fall under for consumer category.

  • In June 2017, Koninklijke Philips N.V. announced that they have launched Lumea Prestige which is an intense pulsed light (IPL) hair removal device. The device has four tailored attachments features which help women to meet their hair removal requirements on their face, legs or bikini area. This development has enhanced the product portfolio of the company.

The company has wide global presence across Europe, North America, South America, Asia-Pacific, Middle East and Africa. The company has various subsidiaries such as Philips GmbH (Germany), Philips Consumer Lifestyle B.V. (The Netherlands), Philips Medical Systems Nederland B.V. (The Netherlands), Philips Ultrasound, Inc. (U.S.), Philips Oral Healthcare, LLC (U.S.) among others.

Panasonic Corporation

Panasonic Corporation has headquartered in Osaka, Japan was founded in 1918. The company engaged in manufacturing and commercializing of wide range of consumer products across the world. The company has multiple business segments that is appliances, life solution, connected solution, automotive, industrial solution out of which appliances is the market focused segment. The offers products in various categories such as Cameras + Camcorders, Audio + Video, Microwave + Kitchen, Telephones, Personal Care, Massage, Home + Office out of which Personal Care is market focused category.

  • In August 2011, Panasonic Corporation has entered into collaboration with Shiseido which is a Japanese company for Panasonic’s Ultrasonic Beauty Device Handy Mist, a portable moisturizing device. This collaboration is mainly focused to manufacture skin care beauty devices. This development has enhanced the credibility of the company in the market.

The company has wide global presence across the world such as Europe, North America, South America, Asia-Pacific, Middle East and Africa with it has various subsidiaries such as Panasonic UK (U.K.), Panasonic Australia (Australia), Anchor Electricals (Indian), Panasonic Corporation Of North America (U.S.), Panasonic Korea Ltd. (South Korea) among others.

Procter & Gamble

Procter & Gamble has headquartered in Ohio, U.S. was founded in 1837. The company engaged in manufacturing and commercializing wide range of consumer products across the world. The company has multiple business segments that is beauty, grooming, health care, fabric & home care, baby, feminine & family care, corporate out of which beauty is the market focused segment. The offers products in various categories such as baby care, fabric care, family care, feminine care, grooming, hair care, home care, oral care, personal health care, skin & personal care out of which oral care, grooming is market focused category.

  • In February 2019, Procter & Gamble announced that they have launched the latest technology based Oral-B Genius X electric toothbrush; this product was based on artificial intelligence technology to track the location of people where they are brushing in their mouth. This development has enhanced the product portfolio of the company and helped in generating the revenue of the company.

The company has wide global presence across the world such as Europe, North America, South America, Asia-Pacific, Middle East and Africa with it has various subsidiaries such as Gillette India Ltd. (India), Procter and Gamble Hygiene and Health Care (India), Walker & Company (U.S.), Duracell (U.S.), Procter & Gamble (Guangzhou) (China) among others.