Adobe, Verint and IBM Corporation are Dominating the Customer Journey Analytics Market in 2019

Global Customer Journey Analytics Market is expected to grow with the CAGR of 19.9% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Global customer journey analytics market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.  

The major players dealing in global customer journey analytics market are introducing advanced digital AI analytics along with software and services. This has helped companies to maximize the sales with enhanced product portfolio.

For instance,

  • In June 2020, Servion Global Solutions announced its expansion in the United Kingdom. The company achieved the Cisco CMSP Master Certified Partner Status which enabled the company in installing and managing of Cisco Contact Center and Collaboration solutions in the United Kingdom. The new expansion increased the customer base of the company. 

Adobe company is the dominating player in global customer journey analytics market. The other key players existing in the market are IBM Corporation, Verint, NICE Ltd., SAP SE,, inc., Acoustic, L.P., Cisco Webex (A Subsidiary of Cisco), Insider, NetBase Quid, BryterCX, Pointillist., Servion Global Solutions, CallMiner, Trustwave Holdings, Inc. (A Subsidiary of Singtel), Woopra, Inc., Kitewheel, Quadient, Acxiom LLC, and WebEngage among others.  

Customer Journey Analytics MarketAdobe

Adobe is headquartered in California, U.S. and was founded in 1982. The company focus on the digital business delivering Cloud to harness data and personalized experience which boosts customer loyalty with growth in the business. The company deals in various business segments of digital media, digital experience, publishing among which digital is market focussed segment. The company offers broad portfolio of innovative services in behavior-driven insights, personalization in real time, customer journeys at scale, intelligent optimization and among which behavior-driven insights; personalization in real time, customer journeys at scale is market focused category.

  • In August 2020, Adobe has been awarded as a leader by the Forrester WaveTM: Mobile Engagement Automation as a strategy for the mapping customer journey in the criteria of execution roadmap, product vision, privacy, global execution, partner ecosystem, and in the market presence category. The company is going to enhance its credibility and retain its customer by securing customer data protected.

The company has wide global presence across the globe such as Americas, Europe, Middle East & Africa, Asia-Pacific. Company also generates revenue from the subsidiaries such as Fotolia (U.S.), Marketo (U.S.), Mixamo (U.S.), Scene7 (U.S.) and TubeMogul (U.S.) and among others and among others.  


Verint is headquartered in New York, U.S. and was founded in the year 1994. The company focuses on enterprise class software built with analytics, automation and artificial intelligence backed by IP portfolio. The company offers various service categories such as application managed services, business advisory services, implementation services, enablement services, business managed services, technology managed services, adviceline among which technology managed services is focused category. The company also deals in business segments such as customer engagement and cyber intelligence among which customer engagement is focussed segment.  

  • In September 2020, Verint held an exhibition to support the organizations for navigating and thriving leveraging cloud, AI, and solutions as a part of customer and employee engagement efforts. The event conducted also gave detailed information about artificial intelligence and WFM solutions for employee and customer engagement efforts. The company is going to enhance the brand image along with revenue generation for the company.

The company has presence in America, Europe, Middle East and Africa and Asia-Pacific. In addition to it, the company also generates its revenue from the various subsidiary companies such as OpinionLab Inc. (U.S.), Vovici Corporation (U.S.), Transversal Corporation (U.K.), Verba Technologies, LLC (U.K.), Telligent, Inc. (U.K.) and among others.

IBM Corporation

IBM Corporation is headquartered in New York, U.S. which was founded in 1911. The company focus on machine learning for data and insights on any public, private or hybrid cloud. The company has wide project categories such as cloud, security, analytics, blockchain, mobile, watson talent, internet of things, IT infrastructure, watson (US) among which watson (US) is market focused category. Company operates the business through cloud & cognitive software, global business services, global technology services, systems and global financing among which cloud & cognitive software is focused category.

  • In September 2020, IBM Corporation has been awarded the “Holland on the Hill Heineken Award” for the economic relationship between the Netherlands and the United States. The award recognition is going to enhance the brand image of the company enhancing its global sales.

The company has global presence in Americas, Europe, Middle East and Africa and Asia-Pacific. In addition, company also generates revenue through the subsidiary such as Red Hat, Inc. (U.S.), IBM India Private Limited (India), Weather Underground (U.S.), Aspera (U.S.), and among others.