PUBLICIS GROUPE, Havas Health & You and VMLY&R are Dominating the Global Healthcare Advertising Market in 2019

Global Healthcare Advertising Market is expected to grow with the CAGR of 4.7% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Global healthcare advertising market is a highly fragmented market, which includes varied numbers of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global healthcare advertising market are introducing strong range of service provider along by offering new services and adopting strategic initiative such as acquisition, agreement into the market. This helped companies to maximize the sales with enhanced product portfolio. For instance, in September 2020, Dobies Health Marketing launched soviews+, an advertising strategy to increase the flow of patients into the hospitals during the pandemic. The soviews+ strategy will advertise through recent television spots such as streaming and broadcast the digital video to reach out the customers.

PUBLICIS GROUPE is the dominating player in global healthcare advertising market. The other key players existing in the market includes Syneos Health, CDM New York, Havas Health & You. (A Subsidiary of Havas Group), FCB Worldwide, Inc. (A Subsidiary of IPG), MCCANN WORLDGROUP (A Subsidiary of IPG), VMLY&R (A Subsidiary of WPP plc), Wunderman Thompson (A Subsidiary of WPP plc), AbelsonTaylor, Inc., TBWA\WorldHealth, Thrive Internet Marketing Agency, RevLocal, HLM Digital, LEVO Healthcare Consulting, LLC, Dobies Health Marketing, Sagefrog Marketing Group, LLC, The Communications Strategy Group Inc., Distill Health, Healthcare Success, LLC and Trajectory, among others.

Healthcare Advertising MarketPUBLICIS GROUPE

PUBLICIS GROUPE was founded in 1926 and is headquartered in Paris, France. The company provides unique platforms for the clients plug and play access for a seamless creativity and technology. The company is involved in providing different service category namely publicis communications, publicis media, publicis sapient, publicis health. The market focus products lie under publicis health category. Through its continuous dedication towards offering different services, the company has been recognized with many awards such as MANNYAwards, creativity award and others.

For instance,

  • In January 2020, PUBLICIS GROUPE introduced new technology trends for its clients as Delta Air Lines which made the customer to set personalized content tailored for their travel journeys on terminal digital screens in an exhibition. Through this participation, the company is going to enhance its brand promotional values which later help them to enhance its revenue for the company.

The company has wide presence across The Americas, Europe, Middle East and Africa, Asia-Pacific. PUBLICIS GROUPE has various subsidiaries like Publicis Sapient. (U.S.), Leo Burnett Worldwide (U.S.), Starcom Worldwide, Inc. (U.S.), and Digitas (U.K.), among others.

Havas Health & You

Havas Health & You (a subsidiary of HAVAS) is headquartered in New York, U.S. The company focus on establishing meaningful connections through creativity, media and innovation to promote healthy lives. The company is involved in three business segments such as media, health & you, creative, in which media are the market focused segment. Havas Health & You offers different services including insights, innovation, HCP marketing , payer marketing, analytics, branding & design, media, PR/ advocacy/ public health, mobile, experiential/events, consumer/patient marketing, scientific communications, strategy consulting, production, digital/MCM/CRM, social and training. The market focus products lie under medication and supply management product category. Amongst the mentioned services, the market focus products lie under HCP marketing, payer marketing, analytics, branding & design, media, PR/ advocacy/ public health, mobile, experiential/events, consumer/patient marketing, digital/MCM/CRM, Social. The company is involved into many strategic decisions.

For instance,

  • In September 2019, Havas Health & You had partnered with Programmatic Health Council Media group to create a programmatic and healthcare advertising experts committed to leading efforts to advance programmatic advertising. The partnership is aimed to strengthen the company’s commitment to push consumer towards meaningful data which is going to enhance the brand image along with revenue generation for the company.

Havas Health & You has its presence in U.S. The company also has various subsidiary companies such as Symbiotix (U.S.), Havas SO (U.K.), Havas Gemini (U.S.), M And C Consultancy Limited (U.K.), among others.

VMLY&R

VMLY&R (a subsidiary of WPP plc) has it’s headquarter in New York, U.S. The company provides creativity, technology, and culture for using data and insights to customer experience and touch lives around the world. The company is completely engaged in providing products lines dealing in healthcare advertising category. The company is fully focussed towards the enhancement of its revenue by equally dealing in service and campaign launch, partnership and others.

For instance,

  • In September 2020, VMLY&R has launched a new global healthcare agency, VMLY&Rx, to serve Rx specialty pharmaceutical companies creating ground breaking advanced therapies. The Sudler brand will be formally discontinued at the international level. The company is going to offer broad range of multidisciplinary for the health ecosystem.

The company has wide presence across The Americas, Europe, Middle East & Africa, Asia-Pacific. VMLY&R has various subsidiary companies namely Y&R New York (U.S.), VML (U.S.), Landor.(U.S.), Dentsu e3 Inc. (Tokyo) and Y&R London (U.K.), among others.