Rise in the Popularity of Thermal-Resistant Drinkware is driving the Growth of the U.S. Mug Market

The increasing engagement in adventure sports and outdoor activities has created a demand for durable and temperature-retaining drinkware, especially insulated mugs. Whether individuals are hiking, camping, or commuting, there is a growing need for reliable mugs that can maintain beverage temperatures in varying environments. In addition, fast-paced lifestyles contribute significantly to the surging demand for drinkware in the market.

The growth in the U.S. Mug Market is a result of a multifaceted approach that incorporates factors such as outdoor lifestyle trends, fast-paced living, millennial preferences, customization demands, and the impact of collaborations and limited editions. Manufacturers who adapt to these evolving consumer dynamics are well-positioned to thrive in a market where functionality, convenience, and personalization play a major role. Thus, the rise in the popularity of thermal-resistant drinkware is driving market growth.

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Data Bridge Market Research analyses that the market is growing with a CAGR of 4.7% in the forecast period of 2024 to 2031 and is expected to reach USD 10,935.29 million by 2031 from USD 7,612.42 million in 2023. The rise in the popularity of thermal-resistant drinkware has been the major driver for the U.S. mug market.

Key Findings of the Study

Growth in Café Culture and Rising Consumption of Specialty Coffee

There is a growing demand for high-quality and aesthetically pleasing mugs that complement the artistry of specialty coffee as consumers increasingly embrace the café experience. The surge in boutique coffee shops and the popularity of artisanal coffee blends have created a niche market for unique and visually appealing mugs.

The growth in online coffee communities and the emergence of coffee influencers on social media platforms have played a pivotal role. These platforms showcase an array of unique and stylish mugs, influencing consumer preferences. Mugs are now considered an essential accessory for showcasing one's commitment to the coffee culture and are often featured prominently in lifestyle content shared on various digital platforms.

The demand for mugs extends beyond functionality to encompass aesthetics, sustainability, and personal expression. The market for distinctive and stylish mugs is expected to grow as coffee continues to be more than just a beverage, a lifestyle choice, reflecting the evolving preferences of consumers in the modern-day coffee culture. Thus, the growth in café culture and specialty coffee is propelling the market growth.

Report Scope and Market Segmentation

Segment Analysis

The U.S. mug market is segmented into eight notable segments based on type, material type, product type, capacity, handle type, shape, end user, and distribution channel.

• On the basis of type, the U.S. mug market is segmented into classic mug, travel mug, tumblers, demitasse, soup mug, drinkware, glasses, and others

In 2024, the classic mugs segment is expected to dominate the U.S. mug market

In 2024, the classic mugs segment is expected to dominate the market with a 26.23% market share because classic mugs are preferred for their simplicity and versatility, making them popular among a wide range of consumers.

• On the basis of material type, the U.S. mug market is segmented into ceramic, Stainless Steel, glass, porcelain, plastic, bone China, Melamine,  and others

In 2024, the Ceramic segment is expected to dominate the U.S. mug market

In 2024, the ceramic segment is expected to dominate the market with a 25.16% market share because ceramic allow users to control factors such as water temperature and pour rate, resulting in a personalized and fresh coffee taste.

• On the basis of product type, the market is segmented into pour over mug, double walled mug, lidded mug, temperature controlled mug, personalized mug, mug with snack tray, footed mug, novelty mug, vintage mug, 3D mug, and others. In 2024, the pour over mug segment is expected to dominate the market with a 23.81% market share
• On the basis of capacity, the market is segmented into less than 400 ml, 401-600 ml, 601-800 ml, 801-1000 ml, and more than 1000 ml. In 2024, the less than 400 ml segment is expected to dominate the market with a 33.71% market share
• On the basis of handle type, the market is segmented into open handle, closed handle, handleless, and O handle mugs. In 2024, the open handle segment is expected to dominate the market with a 38.74% market share
• On the basis of shape, the market is segmented into round belly mug, diner mug, tankard mug, tall belly mug, camper mug, abby mug, straight mug, rancher mug, and others. In 2024, round belly mug segment is expected to dominate the market with a 21.92% market share
• On the basis end user, the market is segmented into commercial and household/residential. In 2024, the commercial segment is expected to dominate the market with a 75.61% market share
• On the basis of distribution channel, the market is segmented into offline and online. In 2024, the offline segment is expected to dominate the market with a 69.30% market share

Major Players

Data Bridge Market Research analyzes LocknLock Co. (South Korea), Libbey (U.S.), TUPPERWARE (U.S.), Steelite International (U.S.), and Lenox Corporation (U.S.) as the major players in the U.S. mug market.

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