Altria Group, Inc., British American Tobacco and Imperial Brands are Dominating The West Africa Cigarettes Market in 2021

West Africa Cigarettes Market is expected to grow with a CAGR of 3.6% in the forecast period of 2021 to 2028. The years considered for the study are as mentioned below.

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West Africa Cigarettes market is a highly consolidated market, which includes a specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favorable market scenarios.

The major players dealing in the West Africa cigarettes market are introducing a strong range of product portfolios. This helped companies to maximize sales with an enhanced product portfolio.

For instance,

  • In January 2021, British American Tobacco launched its first CBD vaping product, VUSE CBD Zone, in the e-cigarette category. With this development company is expecting to enhance its product portfolio
  • In February 2018, Imperial Brands launched a new vaping product named Myblu in the USA. With this development company enhanced its e-vapor category

Altria Group, Inc.

Altria Group, Inc., headquartered in Richmond, U.S., as public ownership, and was founded in the year 1985. The company is the largest producer and marketer of tobacco, cigarettes, and related products. The company has business segments such as smokeable products, oral tobacco products,  wine, and all others under which smokeable products are the market-focused segment. The company has wide products such as Marlboro, Black & Mild, under which Marlboro is the market-focused product. The company has a presence in Europe, North America, Africa, and South America. The company has subsidiaries which are Philip Morris USA (U.S.); U.S. Smokeless Tobacco Company (U.S.); John Middleton (U.S.); Helix Innovations (U.S.); Ste. Michelle Wine Estates (U.S.) and Philip Morris Capital Corporation (U.S.), among others.

  • In 2018 May, Altria Group, Inc. announced a new business structure to maximize its core tobacco businesses by establishing two divisions – core tobacco and innovative tobacco products. With this development company has enhanced its product portfolio.

British American Tobacco

British American Tobacco, headquartered in London, U.K., is a public ownership company, and it was founded in the year 1902. The company is engaged in leading multi-category consumer goods business by offering a greater choice of enjoyable and less risky products. The company has business segments such as United States, APME, AMSSA, ENA, under which AMSSA is a market-focused segment. The company offers a wide range of product categories such as cigarettes, reduced-risk products under which cigarettes are a market-focused category. The company has a presence in the Americas, Sub-Saharan Africa, Europe, North Africa, Asia-Pacific, and the Middle East. The company has subsidiaries which are Reynolds American (U.S.), Souza Cruz (Brazil), Imperial Tobacco Canada (Canada), Tekel (Turkey), British American Tobacco West Africa Area (Nigeria), among others.

  • In January 2021, British American Tobacco launched its first CBD vaping product, VUSE CBD Zone, in the e-cigarette category. It is the first CBD vaping product that offers adult consumers a range of different available e-liquid flavors: mint, mango, berry, and two strengths – 50mg and 100mg. With this development, the company has enhanced its product portfolio.
  • In November 2020, British American Tobacco announced the acquisition of Dryft Modern Oral business to strengthen its U.S. New Category portfolio in the e-cigarette category, including a wider range of nicotine strengths and flavors, providing adult nicotine consumers with a greater degree of choice all key consumer preferences. With this development, the company had increased its market share.

Imperial Brands

Imperial Brands is headquartered in Bristol, the U.K., as public ownership, and it was founded in 1901. The company is engaged in the manufacturing of leading consumer goods business with a dynamic portfolio of tobacco and next-generation products. The company has business segments such as Europe, the Americas, Africa, Asia, and Australasia (AAA), and Distribution under which Africa, Asia, and Australasia (AAA) is the market-focused segment. The company offers a wide range of products such as JPS, West, Davidoff, and Gauloises, under which JPS, West, Davidoff, and Gauloises is the market-focused product. The company has a wide presence in Europe, Asia-Pacific, and Africa. The company has subsidiaries which are Reemtsma (Germany), Altadis S.A. (Spain), ITG Brands (U.S.), J.R. Cigars (U.S.), Logista (Spain), among others.

  • In July 2019, Imperial Brands announced a research and development partnership with Auxly Cannabis Group Inc to diversify its next-generation product portfolio to provide further options for future growth. With this development company enhanced its market share in the cannabis market.
  • In February 2018, Imperial Brands launched a new vaping product named Myblu in the U.S. to provide consumers with power, performance, and simplicity in the compact and user-friendly design of the product. With this development, the company has enhanced its e-vapor product category.