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Asia-Pacific Customized Premixes Market – Industry Trends and Forecast to 2030

  • Food & Beverage
  • Upcoming Report
  • Aug 2023
  • Asia-Pacific
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Asia-Pacific Customized Premixes Market, By Type (Vitamins, Minerals Nutraceuticals, Amino Acids, Nucleotides, Others), By Product Type (Blended, Original), Product Category (Conventional, Clean Labeled Ingredient), Form (Powder, Liquid), Function (Immunity, Weight Management, Energy, Bone Health, Digestion, Skin Health, Others), Application (Food Products, Dietary Supplements, Beverages, Animal Feed, Pharmaceuticals, Others) - Industry Trends and Forecast to 2030.

Asia-Pacific Customized Premixes Market

Asia-Pacific Customized Premixes Market Analysis and Size

Customized premixes are a composition of biologically active ingredients. They are further processed microbiologically and chemically to use as nutritional supplements for the well-being of health. Further, it is used in animal feed with a combination of flavors to impact animal feed intake positively. It further provides the benefits of weight gain in animals. Customized premixes are comprised of vitamins, minerals, amino acids, nutraceuticals, and other essential ingredients.

Customized premixes are known as nutritional supplements in animal feed. Essential nutritional compounds impact animal health positively by strengthening their immunity against diseases. Feed premixes are known as a high energy source. Feed premixes are added with sweeteners comprised of sugar, molasses, and glucose. The demand for customized premixes has increased as they influence of health of the animal. Hence it is preferred by livestock and other animals.

Data Bridge Market Research analyses that the Asia-Pacific customized premixes market, which was USD 432.56 million in 2022, would rocket up to USD 626.70 million by 2030 and is expected to undergo a CAGR of 5.8% during the forecast period.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Asia-Pacific Customized Premixes Market Scope and Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units

Segments Covered

Type (Vitamins, Minerals Nutraceuticals, Amino Acids, Nucleotides, Others), By Product Type (Blended, Original), Product Category (Conventional, Clean Labeled Ingredient), Form (Powder, Liquid), Function (Immunity, Weight Management, Energy, Bone Health, Digestion, Skin Health, Others), Application (Food Products, Dietary Supplements, Beverages, Animal Feed, Pharmaceuticals, Others)

Countries Covered

China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand,  Indonesia, Philippines, Rest of Asia-Pacific

Market Players Covered

DSM(Netherlands), Prinova Group LLC.(U.S.), PURATOS(Belgium), Provimi Animal Nutrition India Pvt. Ltd.(India), Vitablend(Netherlands), Corbion(Netherlands), DPO International(Malaysia), Budenheim(Germany), Hexagon Nutrition Pvt. Ltd.(India), Oy Karl Fazer Ab. (Finland), Glanbia plc(Ireland), ADM(U.S.), Buddy Nutrition(U.S.), SternVitamin GmbH & Co.(Germany) KG, Wright Enrichment Inc(U.S.), Fenchem(China), Royal Agrifirm Group(Netherlands), Pristinepremixes(India), and Jubilant life sciences Pvt Ltd(India)

Market Opportunities

  • Business expansion for future growth
  • Raising awareness regarding the use of customized premixes in the animal feed industry

Market Definition

Food fortification with a variety of micronutrients has been an essential part of the production of nutritional bars, bakery products, beverages, and supplements. The majority of the fortification is associated with the guidelines of the FDA, such as vitamins, minerals, pro-biotic and prebiotics, amino acids, and nucleotides, among others. The daily intake recommendation of these micro-nutrients helps to maintain the diet and enhances the well-being of a healthy lifestyle. Due to the higher demand among consumers, companies are focusing on introducing their food products, fulfilling the nutritional demand of the consumers. For instance, Nestle has launched various vitamin and mineral-based beverages comprising vitamins B and A, fulfilling the need to consumer requirement.

In animal feed, the health of animals plays a more vital role in livestock and other animals, and customized premixes focusing on the particular function concerning reproduction, quality of meat enhancement, and milk production have influenced the feed producer to provide feed based on the consumer's requirement. The composition of micronutrition in the feed helps livestock in their gut health, livestock management, and palatability of the feed. Awareness regarding the maintaining health of livestock has increased the consumption of feed with micronutrients.

Asia-Pacific Customized Premixes Market Dynamics


  • Awareness Regarding Healthy Lifestyle

Customized premixes are a mixture of essential food ingredients in specified concentration that fulfills the nutrient requirement. Increasing urbanization and busy schedule has impacted lifestyle, which eventually influences the habitats of human. This also has been seen in terms of eating habits and awareness regarding maintaining health.

Hence, consumers are shifting towards more preference for healthy food, and other nutritional supplements have been raised. The COVID-19 pandemic has created a huge impact on lifestyle in urban as well as rural areas too. This pandemic has increased awareness regarding the health, immunity, and nutritional supplements consumed for the well-being of life. This awareness regarding a healthy lifestyle is expected to continue for further years as well. Owing to this, there is a shift of customers toward functional ingredients in diet and healthy ready-to-eat food products.  

  • Consumer Preference Towards Ready Made Meals, Convenient Food, and Foritief Food

Premixes are customized blends of preferred functional ingredients such as vitamins, amino acids, minerals, nucleotides, prebiotics, nutraceuticals, fibers, herbs, and other. All ingredients are in one single, efficient, homogenous form is known as customized premixes. Premixes are provided for processed food, dietary supplements, healthy drinks, ready-to-eat food, energy drinks, and other.

Hence, the preparation of these food supplements is time saving and has been demanded owing to rapid urbanization, which influences busy schedules. Customized premixes are the combination of two or more functional ingredients in a single nutrient premix.


  • Raising Awareness Regarding The Use Of Customized Premixes in the Animal Feed Industry

The rising consumption pattern of good quality animal feed and feed based products has enhanced poultry farming and other livestock’s production at a greater range globally. The increased production of livestock is one of the important demanding factors of animal feed eventually for animal feed premixes.

The growing demand for animal feed based products and more prone towards nutritional and protein enriched supplements to animals to increase their profitability is known as new aspects regarding the health of the animal.

Government bodies are implementing various guidelines at local and industrial levels for manufacturers to provide animal feed with a good source of essential ingredients to maintain their health and immunity against diseases. Different manufacturers adopt various commercial techniques and practices to provide quality animal feed.


  • High price of enriched and fortified products

Food enrichment is carried out to add nutrients to PROCESSED food. Hence, as nutrients are added to food, it requires specified facilities and a range of essential ingredients. It is the process of adding micronutrients that are essential trace elements and vitamins to food. Thus, the cost of all these vitamins and trace elements impacts on the pricing of these fortified products.

Enrichment of food by food producers or governments as a public health program aims at dietary deficiencies within a population. Hence, the addition of micronutrients to staples and condiments may prevent large-scale deficiency diseases. In such situations, the main diet may lack specific nutrients from essential deficiencies within the staple foods. Hence, nutrients included in food are vitamin A, B vitamins, vitamin D, folic acid, iodine, and iron. This process requires technical specialties and automated instrumentation.

Recent Developments

  • In July 2020, PURATOS has opened four new subsidiaries in Kenya, Ethiopia, Nigeria, and Ivory Coast. Through this development, the company is able to establish a strong relationship with local players in countries. It further strengthens the customer relationship, localizes production as well as develops new products and concepts using local raw materials
  • In September 2019, Wright Enrichment Inc has received certification of FSSC 22000. It is a certification scheme for food safety management systems consisting of additional requirement of FSSC 22000. Through this certification, the company can provide quality products with safety standards standers through certified facilities.

Asia-Pacific Customized premixes market Scope

The Customized premixes market is segmented on the basis of type, product type, product category and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


  • Vitamins
  • Minerals
  • Amino Acids
  • Nutraceuticals
  • Nucleotides
  • Others

Product Type

  • Original
  • Blended

Product Category

  • Conventional
  • Clean Labeled Ingredient


  • Powder
  • Liquid


  • Bone Health
  • Skin Health
  • Energy
  • Immunity
  • Digestion
  • Weight Management
  • Others


Global Customized Premixes Market Regional Analysis/Insights

The customized premixes market is analysed, and market size insights and trends are provided by type, product type, product category, form, function, and application as referenced above.

The countries covered in the Customized premixes market report are China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific.

China region is dominating as the population is demanding Customized premixes products as they improve the well-being of health and fulfill enrichment of nutrition. Growing trends of new product development due to their preferences for skin care and hair care have boosted their growth.  

China is expected to witness significant growth during the forecast period of 2023 to 2030 due to the due to growing testing laws and regulations framed toward maintaining animal health.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the Market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data. 

Competitive Landscape and Customized premixes market Share Analysis

The customized premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the customized premixes market.

Some of the major players operating in the customized premixes market are:

  • DSM(Netherlands)
  • Prinova Group LLC.(U.S.)
  • PURATOS(Belgium)
  • Provimi Animal Nutrition India Pvt. Ltd.(India)
  • Vitablend(Netherlands)
  • Corbion(Netherlands)
  • DPO International(Malaysia)
  • Budenheim(Germany)
  • Hexagon Nutrition Pvt. Ltd.(India)
  • Oy Karl Fazer Ab. (Finland)
  • Glanbia plc(Ireland)
  • ADM(U.S.)
  • Buddy Nutrition(U.S.)
  • SternVitamin GmbH & Co.(Germany)
  • KG, Wright Enrichment Inc(U.S.)
  • Fenchem(China)
  • Royal Agrifirm Group(Netherlands)
  • Pristinepremixes(India)
  • Jubilant life sciences Pvt Ltd(India)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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The Asia-Pacific customized premixes market is known to be USD 626.70 million by 2030
The growth rate of the Asia-Pacific customized premixes market is 5.8% by 2030.
Awareness Regarding Healthy Lifestyles & Consumer Preference Towards Ready Made Meals, Convenient Food, and Foritief Food are the growth drivers of the Asia-Pacific customized premixes market.
Type, product type, product category, and application are the factors on which the Asia-Pacific customized premixes market research is based.
Food Products, Beverages, Dietary Supplements, Pharmaceuticals, and Animal Feed are the Asia-Pacific customized premixes market applications.
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