Global Advanced Tires Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Advanced Tires Market, By Vehicle Type (On-Highway Vehicle, Off-Highway Vehicle), Technology Type (On-Highway Technology, Off-Highway Technology, Niche Technology), Tire Type (Run-Flat, Airless, Pneumatic), Material type (Natural Rubber, Synthetic Rubber, Steel, Elastomers, Others)- Industry Trends and Forecast to 2032

Advanced Tires Market Size

• The global Advanced Tires market size was valued at USD 616.65 Million in 2024 and is expected to reach USD 3,046.26 Million by 2032, at a CAGR of 25.6% during the forecast period
• Major factors that are expected to boost the growth of the advanced tires market in the forecast period are the attention on the decrease in the carbon footprints. Furthermore, the growing demand for convenience and driver assistance is further anticipated to propel the growth of the advanced tires market.

Advanced Tires Market Analysis

• Advanced tires comprise of technologies including multi-chamber, self-inflating, chip-embedded or they could be called all-in-one tires in common terms. These technologies offer more suitability and help to the driver with the real-time monitoring of tire pressure which upsurges the sturdiness of the tires.
• The increase in the maintenance and spare costs of conventional Otr tires is further estimated to cushion the growth of the advanced tires market. On the other hand, the growing initial investment costs is further projected to impede the growth of the advanced tires market in the timeline period.
• Europe is expected to dominate the Advanced Tires market due to the occurrence of major countries which explain the share of total premium car production around the world. Furthermore, rise in the preference towards connected technologies in automotive sectors will further boost the growth of the advanced tires market in the region during the forecast period.
• North America is anticipated to be the fastest-growing region in the Advanced Tires market, due to the rise in the safety and convenience needs in passenger cars. Moreover, the growing number of fleet management technologies is further anticipated to propel the growth of the advanced tires market in the region coming years.
• The on-highway vehicle segment is predicted to hold the largest market share of 45.9% in the Advanced Tires market during the forecast period. The increasing adoption of electric vehicles (EVs), which demand specialized tires to optimize energy efficiency and range. Additionally, the rise in premium vehicle production and consumer preference for enhanced safety and performance features are fueling demand for advanced tire technologies. These factors collectively contribute to the growth of the on-highway vehicle segment within the advanced tires market.

Report Scope and Advanced Tires Market Segmentation

Advanced Tires Market Trends

“Integration of Smart Tire Technologies and Connected Vehicle Systems”

• Advanced tire technologies are increasingly being integrated with connected vehicle systems to improve vehicle performance, safety, and maintenance. These systems allow for real-time monitoring of tire health, including pressure, temperature, and tread wear, enhancing vehicle safety.
• IoT-enabled smart tires provide real-time data, predictive analytics, and vehicle diagnostics, driving the adoption of connected tire solutions in the automotive sector. The integration with vehicle management systems helps in reducing maintenance costs and improving overall vehicle performance.

• For instance, In March 2025, Michelin partnered with an automaker to introduce smart tires equipped with IoT sensors that provide real-time tire health information to fleet operators, optimizing tire maintenance schedules and reducing downtime.

This trend is driven by the increasing demand for connectivity, safety, and efficiency in the automotive sector, where real-time tire monitoring and proactive maintenance are becoming essential.

Advanced Tires Market Dynamics

Driver

“Growing Demand for Sustainable and Eco-Friendly Tire Solutions”

• The rising demand for sustainable and eco-friendly products in the automotive industry is driving the growth of the advanced tires market. Consumers and manufacturers are seeking tires made from recycled materials, bio-based compounds, and energy-efficient technologies that reduce environmental impact.
• The introduction of tires with lower rolling resistance and improved fuel efficiency supports environmental goals and regulatory compliance, further boosting market adoption.

For instance,

• For instance, in February 2025, Bridgestone launched a line of tires made from sustainable materials, including recycled rubber and bio-based polymers, which are aimed at reducing the carbon footprint of vehicles.

  • The emphasis on environmental sustainability and reducing vehicle emissions is a key factor driving demand in the advanced tires market.

Opportunity

“Expansion of Electric Vehicle (EV) and Autonomous Vehicle Markets”

• The rapid growth of electric vehicles (EVs) and autonomous vehicles (AVs) presents a significant opportunity for the advanced tires market. EVs require specialized tires that can handle higher torque and support the increased weight from batteries, while AVs demand tires with superior performance for safety and efficiency.
• The market is also benefiting from advancements in tire technologies that cater to the unique needs of EVs and AVs, such as noise reduction, energy efficiency, and enhanced durability.

For instance,

• For instance, in January 2025, Continental introduced a new range of tires specifically designed for electric vehicles, offering lower rolling resistance and better performance under high torque conditions.

• As the adoption of EVs and AVs grows, there will be an increasing demand for advanced tire solutions tailored to these vehicles' needs, providing significant market opportunities.

Restraint/Challenge

“High Costs and Technical Barriers to Widespread Adoption”

• One of the main challenges in the advanced tires market is the high cost of manufacturing and integrating advanced tire technologies, including the sensors, materials, and systems required for smart and connected tires. These high costs limit adoption among smaller businesses and individual consumers.
• Additionally, technical challenges related to the integration of smart tire systems with vehicle management platforms and ensuring the reliability of real-time data transmission pose significant barriers.

For instance,

• For instance, in March 2025, a tire manufacturer faced delays in launching a smart tire system due to compatibility issues with certain vehicle models, requiring additional development to ensure seamless integration.

• The advanced tire technologies offer significant benefits, high manufacturing costs and technical integration challenges remain major hurdles. Overcoming these issues through cost reduction and improved system compatibility will be key to achieving widespread adoption and unlocking market potential.

Advanced Tires Market Scope

The market is segmented on the basis vehicle type, technology type, tire type and material type.

In 2025, the On-Highway Vehicle is projected to dominate the market with a largest share in by component segment

The on-highway vehicle segment is expected to dominate the advanced tires market, with a market share of 45.9% during the forecast period. The increasing demand for enhanced safety, fuel efficiency, and performance in commercial and passenger vehicles. Advanced tire technologies, such as low rolling resistance and durability, are crucial for improving vehicle operation and reducing operational costs.

The Run-Flat is expected to account for the largest share during the forecast period in Advanced Tires market

In 2025, the run-flat segment in the advanced tires market is projected to hold the largest share of approximately 31.10%. The growing focus on vehicle safety and convenience is propelling the run-flat tire segment. These tires allow vehicles to continue driving for a limited distance after a puncture, enhancing driver confidence and reducing the need for immediate tire changes, particularly in remote areas.

Advanced Tires Market Regional Analysis

“Europe Holds the Largest Share in the Advanced Tires Market”

• Europe leads the Advanced Tires Market, driven by increasing demand for high-performance tires, innovation in tire technologies, and a strong automotive industry. The adoption of electric vehicles (EVs) and the need for sustainable solutions are key factors.
• Germany, France, and the UK are major contributors, with their advanced automotive manufacturing sectors investing heavily in tire technologies that improve safety, energy efficiency, and vehicle performance. The growing trend of premium and electric vehicles boosts the demand for advanced tires in the region.
• Europe commitment to sustainability, stricter emission standards, and consumer preference for innovative, eco-friendly tire solutions further enhance the region's dominance in the advanced tires market.
• The region growth is supported by technological advancements, such as smart tires and tire pressure monitoring systems (TPMS), which contribute to improved vehicle safety and efficiency.

“North America is Projected to Register the Highest CAGR in the Advanced Tires Market”

• North America is expected to register the highest growth rate in the Advanced Tires Market, fuelled by the rapid adoption of electric vehicles (EVs) and smart tire technologies, particularly in the U.S.
• The U.S. is leading with the presence of major automakers and tech companies, driving investments in IoT solutions for tire monitoring, real-time vehicle diagnostics, and enhanced performance. The increasing demand for connected vehicle systems and the development of autonomous vehicles further contribute to market growth.
• Canada and Mexico are also witnessing growth, as tire manufacturers invest in advanced technologies to meet the rising demand for eco-friendly and high-performance tires.
• The region's focus on innovation, vehicle electrification, and consumer preference for advanced automotive features will continue to fuel the growth of the advanced tires market, especially in commercial and high-performance vehicle segments.

Advanced Tires Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Continental AG
• Bridgestone Corporation
• Michelin
• The Goodyear Tyre & Rubber Company
• Pirelli & C. S.p.A.
• Sumitomo Corporation
• Yokohama Tire Corporation
• Hankook Tire & Technology Co.,Ltd
• Nokian Tyres plc
• CEAT Ltd.
• Toyo Tire Corporation
• Shandong Tang Ren Import and Export Trading Co., Ltd.
• Hebei Huichao Machinery Parts Co., Ltd.
• Zhejiang PDW Industrial Co., Ltd.
• Jiangxi Deyou Technology Co., Ltd.
• Pengda Rubber Product Factory
• Qingdao Keter Tyre Co.Limited Trading Company
• Shandong Juling Group
• Aliner Automotive Equipments Pvt. Ltd.
• Auto Tool Equipment Solution

Latest Developments in Global Advanced Tires Market

• In January 2025, Michelin introduced a new line of tires made from sustainable materials, including bio-sourced and recycled materials. This initiative aims to reduce the environmental impact of tire production and align with the increasing demand for eco-friendly and energy-efficient products.

• In March 2025, Bridgestone announced the launch of a new range of tires designed specifically for electric vehicles (EVs). These tires offer lower rolling resistance, increased durability, and enhanced performance for EVs, addressing the growing demand for specialized solutions in the electric vehicle market.  

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