Global Fruit and Vegetable Powders Market – Industry Trends and Forecast to 2030

Global Fruit and Vegetable Powders Market, By Fruit Powder (Apple, Orange, Pineapple, Mango, Banana, Berries, Strawberry, Raspberry, Blueberry, Others), Vegetable Powder (Carrot, Tomatoes, Beetroot, Peas, Pumpkin, Other Vegetables), Distribution Channel (Direct, Indirect), Application (Beverages, Confectionery Products, Bakery Products, Soups and Sauces, Dairy Products and RTE Products) - Industry Trends and Forecast to 2030.

Fruit and Vegetable Powders Market Analysis and Size

Fruit and vegetables powder, which is made by dehydrating fresh fruit and vegetables, has become a popular product not only in urban households but also in the global food processing industry. As fruit and vegetables are seasonal and cannot be stored under normal conditions, dehydration has become an effective and cost-effective method for preserving them during abundant seasons and using them during off seasons.

Data Bridge Market Research analyzes that the fruit and vegetable powders market was valued at USD 16.12 billion in 2022 and is expected to reach the value of USD 25.03 billion by 2030, at a CAGR of 5.9% during the forecast period of 2023-2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Fruit and vegetable powders is a powder made from dehydrated fruit and vegetables. This powder adds flavour that is similar to fresh fruit and vegetables. This powder is used in a variety of food products, including soups, sauces, pizzas, canned food, sea food, salads, and meat, and it is an important ingredient in season salt and spices. On the other hand, fruit and vegetables powder has many health benefits, including improved bone health, immunity, muscle and nerve function, blood pressure regulation, and among others.

Global Fruit and Vegetable Powders Market Dynamics

Driver

• Increasing public awareness about adding micronutrients into diet

The demand for fruit and vegetable powders is increasing as consumers become more aware of the importance of micronutrients. Consumers are concentrating on meeting their nutritional needs through diet. As a result, many food processors have been forced to fortify or enrich their products with various additives and ingredients. Fruits and vegetable contain a variety of vitamins, minerals, fibres, and other macro and micronutrients.

Opportunity

• Bioactive Compound Extraction

Bioactive Compound Extraction presents a significant opportunity for the global fruit and vegetable powder market by enabling the isolation and utilization of valuable, naturally occurring compounds. These compounds, rich in health-promoting properties, serve as natural additives in various food products. The growing demand for these bioactive compounds, driven by consumer preferences for natural and healthy ingredients, positions the fruit and vegetable powder market to cater to an expanding market segment seeking functional and nutritious food options. The extraction process allows for the creation of value-added products, contributing to the market's growth and diversification, meeting the escalating need for natural and beneficial food additives Furthermore, various developments by the market players and significant investments in research and development activities which further enhance the applications of product, extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the growing awareness about the benefits of fruit and vegetable powders such as malleability, hydrophobicity, and its ability of solubility in organic nonpolar solvents will further expand the future growth of the fruit and vegetable powders market.

 Restraint/Challenge

• Adverse Weather conditions

Adverse weather conditions present a significant challenge for the global fruit and vegetable powder industry. Fluctuations in weather patterns, such as erratic rainfall, extreme temperatures, and natural disasters like droughts or storms, directly impact agricultural productivity. These unpredictable conditions disrupt the consistent and adequate growth of fruits and vegetables, affecting the raw material supply for powder production. This challenge can lead to a shortage of high-quality produce, impacting the overall quantity and quality of fruit and vegetable powders available in the market. Moreover, supply chain disruptions and increased production costs due to weather-related issues can create challenges in maintaining a steady, reliable supply of these products, potentially affecting market stability and pricing, thereby impacting the industry's growth and sustainability..

This fruit and vegetables powder market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fruit and vegetables powder market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2020, DM announced the acquisition of Yerbalatina Phytoactives, a Brazilian company that provides natural ingredient technology and solutions
• in March 2019, Agrana Fruit signed an investment contract for the construction of a new fruit processing plant in China. The new production site will be located in Changzhou's Life and Health industrial park, and it will be capable of producing 30,000 tonnes of prepared fruit per year, including strawberries, blueberries, and peaches for the fruit yoghurt, bakery, ice cream, and foodservice sectors

Global Fruit and Vegetable Powders Market Scope

The fruit and vegetables powder market is segmented on the basis of fruit powder, vegetable powder, distribution channel and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Fruit powder

• Apple
• Orange
• Pineapple
• Mango
• Banana
• Berries
• Strawberry
• Raspberry
• Blueberry
• Others

Vegetable powder

• Carrot
• Tomatoes
• Beetroot
• Peas
• Pumpkin
• Other Vegetables

Distribution channel

• Direct
• Indirect
• Hypermarkets
• Supermarkets
• Online retail

Application

• Beverages
• Confectionery Products
• Bakery Products
• Soups and Sauces
• Dairy Products
• RTE Products

Fruit and Vegetable Powders Market Regional Analysis/Insights

The fruit and vegetable powders market is analyzed and market size insights and trends are provided by country, fruit powder, vegetable powder, distribution channel and application as referenced above.

The countries covered in the fruit and vegetable powders market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Asia-Pacific is expected to dominate the market and show the fastest growth in the market due to the rapid growth of various end user industries, such as food and beverages and pharmaceuticals, which require the use of fruit and vegetable powders. The increase in demand for fruit and vegetable powders in the meat industry is also helping to boost the overall market share.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fruit and Vegetable Powders Market Share Analysis

The fruit and vegetable powders market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fruit and vegetable powders market.

Some of the major players operating in the fruit and vegetable powders market are:

• NutraDry (Australia)
• Batory Foods (U.S.)
• Kanegrade (U.K.)
• Paradise Fruits (Germany)
• Aarkay Food Products Ltd (India)
• FutureCeuticals (U.S.)
• NutriBotanica Institutional (Brazil)
• La Herbal (India)
• Saipro Biotech Private limited (India)
• International Flavors & Fragrances Inc (U.S.)
• Iprona SpA (Italy)
• Schilling Ltd (Denmark)
• The Australian Superfood Co (Australia)