Circumvent the Tariff challenges with an agile supply chain Consulting
Supply Chain Ecosystem Analysis now part of DBMR Reports
Global Keratin Market
Market Size in USD Billion
CAGR :
%
USD
1.37 Billion
USD
2.41 Billion
2024
2032
Forecast Period
2025 –2032
Market Size(Base Year)
USD
1.37 Billion
Market Size (Forecast Year)
USD
2.41 Billion
CAGR
%
Major Markets Players
Rejuvenol
Keratin Express.
Keraplast Technologies
AKOLA CHEMICALS LIMITED
BASF SE
Global Keratin Market Segmentation, By Type (Alpha-keratin, Beta-keratin, Hydrolyzed Keratin, Keratin Amino Acid, and Bio Peptide Keratin), Form (Powder, Liquid, and Tablet), Product Type (Natural and Synthetic), Application (Hair Care Products, Cosmetics and Personal Care Products, Pharmaceutical Products, Industrial, and Automotive Applications), Source (Animal-based Keratin, Plant-based Keratin, and Lab-grown Keratin), End-User (Professional Salons, Home Use, Industrial, and Pharmaceutical) - Industry Trends and Forecast to 2032
Keratin Market Size
The global keratin market was valued at USD 1.37 billion in 2024 and is expected to reach USD 2.41 billion by 2032
During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 7.30%, primarily driven by growing demand for hair and skin care products
This growth is driven by increasing consumer awareness around beauty and personal care
Keratin Market Analysis
The keratin market is witnessing steady growth, driven by increasing demand for hair care, skin care, and cosmetic products that offer restorative, strengthening, and anti-aging benefits. The shift towards natural and organic ingredients, combined with rising consumer awareness about personal grooming and wellness, is significantly fueling market expansion. Advancements in sustainable sourcing, innovative keratin extraction technologies, and enhanced product efficacy are also boosting growth
Demand is primarily fueled by the influence of beauty trends on social media, endorsements by celebrities and influencers, and the growing popularity of premium, chemical-free hair and skincare products among millennials and Gen Z consumers. The availability of a wide variety of keratin-based products for different applications ranging from hair treatments to pharmaceuticals further supports global market growth
Asia-Pacific dominates the keratin market, supported by a rapidly expanding middle-class population, rising beauty consciousness, and the increasing demand for natural and effective cosmetic ingredients. Countries such as China, Japan, and India are leading consumption, aided by strong local manufacturing bases, growing e-commerce platforms, and frequent product innovations catering to diverse consumer preferences
For instance, in India, the demand for keratin-infused hair care products has surged, with brands launching sulfate-free, plant-based keratin shampoos and conditioners to cater to the environmentally conscious and health-aware consumer segment
Globally, the keratin market is experiencing continuous expansion, with trends such as vegan keratin, lab-grown keratin, and eco-friendly beauty products shaping the industry's future and driving innovation in both personal care and industrial applications
Report Scope and Keratin Market Segmentation
Attributes
Keratin Key Market Insights
Segments Covered
By Type: Alpha-keratin, Beta-keratin, Hydrolyzed Keratin, Keratin Amino Acid, and Bio Peptide Keratin
By Form: Powder, Liquid, and Tablet
By Product Type: Natural and Synthetic
By Application: Hair Care Products, Cosmetics and Personal Care Products, Pharmaceutical Products, Industrial and Automotive Applications
By Source: Animal-based Keratin, Plant-based Keratin, and Lab-grown Keratin
By End-User: Professional Salons, Home Use, Industrial, and Pharmaceutical
Expansion into Men’s Grooming and Skincare Segments
Increasing Keratin’s Use in Nail Treatments
Value Added Data Infosets
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework
Keratin Market Trends
“Rising Popularity of Vegan and Plant-Based Keratin Products”
The keratin market is witnessing a significant rise in the popularity of vegan and plant-based keratin products, driven by consumer demand for cruelty-free, eco-friendly, and clean-label beauty solutions
Brands are innovating by using plant-derived amino acids and proteins to create keratin alternatives that replicate the benefits of traditional animal-based keratin without compromising ethical values or product performance
For instance, in August 2024, Virtue Labs launched a vegan keratin haircare line formulated from plant proteins, targeting environmentally conscious consumers looking for high-performance, sustainable beauty options
The emergence of vegan beauty trends, combined with increasing regulatory support for cruelty-free certifications, is encouraging more brands to invest in plant-based keratin innovations, appealing to a broader demographic of ethically aware consumers
This trend is transforming the keratin market by driving R&D investments into biotechnology and sustainable formulations, setting the stage for a new era of eco-luxury and ethical personal care products
Keratin Market Dynamics
Driver
“Increasing Demand for Premium Hair Care Solutions”
The rising consumer focus on hair health, damage repair, and anti-aging solutions is significantly boosting the demand for premium keratin-based hair care products globally
Brands are responding with salon-grade, at-home keratin treatments that offer benefits such as smoothing, frizz control, and enhanced hair strength, particularly targeting urban populations with higher disposable incomes
Key markets such as the U.S., Japan, South Korea, and Germany are witnessing strong growth in professional keratin treatments, supported by a surge in beauty salons, luxury retail stores, and premium e-commerce platforms
For instance, in February 2025, Brazilian Blowout expanded its premium keratin treatment line across Europe, citing increasing demand for high-quality, salon-like hair repair solutions at home
As consumer willingness to invest in premium beauty experiences grows, the keratin market is expected to achieve robust expansion, particularly in urban centers and developed economies
Opportunity
“Expansion into Men’s Grooming and Skincare Segments”
The growing trend of male grooming and personal care is opening up new opportunities for keratin-based products targeting men's haircare, beard care, and skincare categories
Brands are introducing specialized keratin-infused shampoos, conditioners, serums, and skincare formulations designed to address male-specific needs such as hair thinning, beard softening, and skin revitalization
Marketing strategies emphasizing functionality, simplicity, and quick results are proving successful in attracting male consumers to the benefits of keratin-infused products
For instance,
In November 2024, American Crew launched a new line of keratin-enriched men’s grooming products, tapping into the rapidly growing global male personal care market
In July 2024, L'Oréal Men Expert introduced a keratin-infused anti-aging moisturizer targeted at middle-aged male consumers
In May 2024, Nivea Men expanded its product range to include keratin-based strengthening shampoos to address male hair fall issues
As men's grooming gains mainstream traction, the Keratin market is well-positioned to diversify its offerings and capture new customer segments, driving long-term growth and brand loyalty
Restraint/Challenge
“High Production Costs and Price Sensitivity”
The keratin market faces challenges due to the high costs associated with keratin extraction, processing, and formulation, particularly for high-quality and sustainable variants
Price-sensitive consumers, especially in emerging economies, may find keratin-based products unaffordable, limiting mass adoption despite growing awareness of their benefits
Brands must balance the need for quality with affordability while managing supply chain costs to ensure competitive pricing without compromising on product efficacy
For instance,
In June 2024, a survey by Cosmetics Europe revealed that 45% of European consumers found keratin-based products to be “too expensive” compared to conventional alternatives
In March 2024, South American brands raised concerns about keratin supply chain disruptions leading to price surges across Brazil, Argentina, and Colombia
As production costs and price sensitivity remain critical issues, keratin brands must explore cost-effective sourcing, invest in scalable technologies, and develop affordable product lines to expand market reach without diluting brand value
Keratin Market Scope
The market is segmented on the basis of type, form, product type, application, source, and end-user.
Segmentation
Sub-Segmentation
By Type
Alpha-keratin
Beta-keratin
Hydrolyzed Keratin
Keratin Amino Acid
Bio Peptide Keratin
By Form
Powder
Liquid
Tablet
By Product Type
Natural
Synthetic
By Application
Hair Care Products
Cosmetics and Personal Care Products
Pharmaceutical Products
Industrial
Automotive Applications
By Source
Animal-based Keratin
Plant-based Keratin
Lab-grown Keratin
By End-User
Professional Salons
Home Use
Industrial
Pharmaceutical
Keratin Market Regional Analysis
“Asia-Pacific is the Dominant Region in the Keratin Market”
Consumers in Asia-Pacific are increasingly opting for clean, sustainable beauty products, boosting the demand for keratin-based offerings
Growing awareness about the benefits of natural ingredients is encouraging the shift toward keratin-infused personal care items
The region's expanding middle-class population and heightened focus on hair and skin health are key contributors to market growth
With strong consumer preferences and demographic shifts, Asia-Pacific is expected to dominate the global keratin market in the coming years
“Europe is projected to register the Highest Growth Rate”
Europe is projected to experience significant growth in the keratin market due to rising applications in the biomedical sector
Increasing consumer demand for environmentally friendly and sustainable products is driving innovation in keratin-based solutions
Manufacturers are focusing on developing natural and sustainable keratin products to meet evolving consumer preferences
With strong emphasis on health, sustainability, and innovation, Europe is expected to emerge as a key growth region for the keratin market during the forecast period
Keratin Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
The Major Market Leaders Operating in the Market Are:
In February 2025, Hello Glow, recognized for its safe and effective beauty innovations, introduced its latest breakthrough with the Hello Glow Keratin Shampoo and Hello Glow Keratin Conditioner, offering a sulfate-free solution for healthier, stronger hair, further strengthening its position in the clean beauty segment
In July 2024, Cream Silk unveiled its all-new Triple Keratin Serum Conditioners along with their brand ambassadors, marking an advancement from their 2018 launch and showcasing their commitment to continuously innovating in the hair care industry
In April 2024, Unilever, a major player in the keratin industry, launched a new line of hair care products featuring keratin as a key ingredient, aiming to diversify its product portfolio and meet growing consumer demand for natural, effective hair care solutions, thereby reinforcing its leadership in the sector
In March 2024, Keraplast Technologies, a leading keratin market player, announced its plans to expand operations into Europe and the Asia-Pacific, aiming to capture growth opportunities in these dynamic markets and strengthen its global market footprint
In May 2021, Atulya introduced a new range of hair care products made with Veg Keratin, a plant-based alternative to animal keratin, while simultaneously launching the #SwitchtoVegKeratin campaign to promote awareness about the benefits of Veg Keratin, positioning itself as a pioneer in sustainable beauty solutions in India
SKU-
Get online access to the report on the World's First Market Intelligence Cloud
Interactive Data Analysis Dashboard
Company Analysis Dashboard for high growth potential opportunities
Research Analyst Access for customization & queries
Competitor Analysis with Interactive dashboard
Latest News, Updates & Trend analysis
Harness the Power of Benchmark Analysis for Comprehensive Competitor Tracking
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
Claudio Rondena
Group Business Development & Strategic Marketing Director, C.O.C Farmaceutici SRL
"This morning we were involved in the first part, the data presentation of MKT analysis, selected abstract from your work. The board team was really impressed and very appreciated, as well."
David Manning - Thermo Fisher Scientific
Director, Global Strategic Accounts,
Dear Ricky, I want to thank you for the excellent market analysis (LIMS INSTALLED BASE DATA) that you and your team delivered, especially end of year on short notice.
Sachin and Shraddha captured the requirements, determined their path forward and executed quickly.
You, Sachin and Shraddha have been a pleasure to work with – very responsive, professional and thorough.
Your work is much appreciated.
Manager - Market Analytics,
Uriah D. Avila - Zeus Polymer Solutions
Thank you for all the assistance and the level of detail in the market report. We are very pleased with the results and the customization. We would like to continue to do business.
Business Development Manager,
(Pharmaceuticals Partner for Nasal Sprays) | Renaissance Lakewood LLC
DBMR was attentive and engaged while discussing the Global Nasal Spray Market. They understood what we were looking for and was able to provide some examples from the report as requested. DBMR Service team has been responsive as needed. Depending on what my colleagues were looking for, I will recommend your services and would be happy to stay connected in case we can utilize your research in the future.
Business Intelligence and Analytics,
Ipsen Biopharm Limited
We are impressed by the CENTRAL PRECOCIOUS PUBERTY (CPP) TREATMENT report - so a BIG thanks to you colleagues.
Competition Analyst,
Basler Web
I just wanted to share a quick note and let you know that you guys did a really good job. I’m glad I decided to work with you. I shall continue being associated with your company as long as we have market intelligence needs.
Marketing Director,
Buhler Group
It was indeed a good experience, would definitely recommend and come back for future prospects.
COO,
A global leader providing Drug Delivery Services
DBMR did an outstanding job on the Global Drug Delivery project, We were extremely impressed by the simple but comprehensive presentation of the study and the quality of work done. This report really helped us to access untapped opportunities across the globe.
Marketing Director,
Philips Healthcare
The study was customized to our targets and needs with well-defined milestones. We were impressed by the in-depth customization and inclusion of not only major but also minor players across the globe. The DBMR Market position grid helped us to analyze the market in different dimension which was very helpful for the team to get into the minute details.
Product manager,
Fujifilms
Thankful to the team for the amazing coordination, and helping me at the last moment with my presentation. It was indeed a comprehensive report that gave us revenue impacting solution enabling us to plan the right move.
Investor relations,
GE Healthcare
Thank you for the report, and addressing our needs in such short time. DBMR has outdone themselves in this project with such short timeframe.
Market Analyst,
Medincell
We found the results of this study compelling and will help our organization validate a market we are considering to enter. Thank you for a job well done.
Andrew - Senior Global Marketing Manager,
Medtronic (US)
I want to thank you for your help with this report – It’s been very helpful in our business planning and it well organized.
Amarildo - Manager, Global Strategic Alignment
MasterCard
We believe the work done by Data Bridge Team for our requirements in the North America Loyalty Management Market was fantastic and would love to continue working with your team moving forward.
Tor Hammer
Green Nexus LLc
Thank you for your quick response to this unfortunate circumstance. Please extend my thanks to your reach team. I will be contacting you in the future with further projects
I acknowledge the difficulty given by the very short warning for this report, and I think that its quality and your delivering time have been very satisfying.
Obviously, as a provider Data Bridge Market Research will be considered as a plus for future needs of Nippon Gases.
Yuki Kopyl (Asian Business Development Department)
UENO FOOD TECHNO INDUSTRY, LTD. (JAPAN)
Xylose report was very useful for our team. Thank you very much & hope to work with you again in the future
