Global Sparkling Water Market – Industry Trends and Forecast to 2031

Global Sparkling Water Market, By Product (Purified Water, Mineral Water, Spring Water, and Sparkling Water), Category (Plain and Flavoured), Packaging Type (Bottles, Cans, and Others), Distribution Channel (Store Based and Non Store Based) – Industry Trends and Forecast to 2031.

Sparkling Water Market Analysis and Size

The sparkling water market continues to thrive with flavors, packaging, and distribution channel advancements. Consumers benefit from a wide array of choices, including natural and flavored options, promoting hydration without the drawbacks of sugary drinks. This trend reflects a growing demand for healthier alternatives, driving innovation and competition within the beverage industry.

For instance, in May 2022, U.K.-based company Dash Water launched mango-infused sparkling water, offering consumers a refreshing beverage option with the tropical mango flavor.

Data Bridge Market Research analyses that the global sparkling water market size was valued at USD 37.22 billion in 2023, is projected to reach USD 67.88 billion by 2031, with a CAGR of 7.80% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Sparkling water is carbonated water infused with dissolved carbon dioxide, resulting in its characteristic bubbles and effervescence. Available plain or flavored with citrus or berries, it provides a refreshing option. Unlike soda, it is often calorie-free and boasts a crisp flavor. As a popular choice for hydration, sparkling water serves as a healthier substitute for sugary beverages, appealing to those seeking a refreshing and guilt-free option.

Sparkling Water Market Dynamics

Drivers

• Growing Dietary Trends and Preferences

Dietary trends such as keto, paleo, and low-carb diets drive demand for beverages such as sparkling water, aligning with these lifestyles. As consumers seek alternatives to sugary drinks, no-sugar sparkling water's zero-calorie appeal makes it a preferred choice for health-conscious individuals. For instance, individuals following the keto diet often opt for sparkling water instead of high-sugar sodas to maintain ketosis while enjoying a refreshing beverage.

• Rising Functional Benefits

Sparkling water brands elevate their products by incorporating functional ingredients like vitamins, minerals, antioxidants, and adaptogens. These enhancements offer additional health benefits, catering to health-conscious consumers' preferences for wellness-oriented beverages. Moreover, flavored sparkling water in glass bottles is favored by people seeking health benefits, appreciating the refreshing taste and eco-friendly packaging for a holistic drinking experience.

Opportunities

• Increasing Retail Distribution Channels

The proliferation of retail channels for sparkling water creates ample growth prospects. Available in supermarkets, convenience stores, online platforms, and specialty beverage shops, consumers enjoy easy access to a wide array of sparkling water choices, fueling market expansion. For instance, brands such as LaCroix and Perrier have capitalized on this opportunity by leveraging multiple retail channels, reaching broader audiences, and driving increased sales through convenience and accessibility.

• Growing Celebrity Endorsements and Influencer Marketing

Celebrity endorsements and influencer marketing for healthy sparkling water brands capitalize on the health-conscious trend, leveraging the influence of prominent figures to boost visibility and consumer engagement. By highlighting the beverage's health benefits and lifestyle appeal, these endorsements create opportunities to tap into new markets and drive purchasing decisions among a diverse audience seeking healthier beverage options.

Restraints/Challenges

• Rising Competition from Other Beverages

The sparkling water market faces competition from various beverage categories like energy drinks, tea, and functional beverages, posing a challenge and potentially diverting market share away. This broad range of alternatives complicates market positioning and demands effective differentiation strategies to maintain consumer interest and loyalty amid competing options.    

• High Coast of Sparkling Water

The sparkling water cost presents a challenge for the market, deterring price-sensitive consumers, especially during economic downturns, affecting its competitiveness against tap water and traditional sodas. This poses a significant barrier to market growth, impacting consumption patterns and purchasing decisions, particularly for budget-conscious individuals.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In February 2021, PepsiCo, Inc. launched its five new caffeinated sparkling water flavors, including blood orange grapefruit and blueberry pomegranate, expanding its bubbly brand. The move aligns with consumer demand for refreshing, low-calorie beverages
• In February 2020, GOJAI launched its GOJAI Organic Caffeinated Sparkling Water, boasting zero calories and sugar across three flavors. Available online and in select grocery outlets, the product caters to health-conscious consumers seeking fizzy, guilt-free refreshment
• In January 2020, Keurig Dr Pepper Inc. bolstered its water portfolio by acquiring Limitless, a U.S.-based caffeinated sparkling water company. This strategic move marks Keurig Dr Pepper's entry into the caffeinated sparkling water market, tapping into evolving consumer preferences for healthier beverage options

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Sparkling Water Market Scope

The market is segmented on the basis of product, category, packaging type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Purified Water
• Mineral Water
• Spring Water
• Sparkling Water

 Category

• Plain
• Flavoured

 Packaging Type

• Bottles
• Cans
• Others

 Distribution Channel

• Store Based
• Non Store Based

Bakery and Confectionery Food Colors Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, category, packaging type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa.

Europe is expected to witness significant growth in the sparkling water market during the forecast period, driven by its high utilization of meals in restaurants across the region.

North America is expected to dominate the sparkling water market due to increasing consumer preference for healthy alternatives to soft drinks. This trend fuels demand, propelling growth and innovation within the sparkling water industry.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Bakery and Confectionery Food Colors Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• PepsiCo (U.S.)
•  Nestlé, A.G. (Switzerland)
•  The Coca-Cola Company. (U.S.)
•  CG Roxane, LLC (U.S.)
•  Tempo Beverage Ltd (Israel)
•  Keurig Dr Pepper Inc. (U.S.)
•  Dr Pepper/Seven Up, Inc (U.S.)
•  Ferrarelle (Italy)
•  SANPELLEGRINO (Italy)
•  Reignwood Investments UK Ltd (U.K.)
• LaCroix Beverages, Inc. (U.S.)
•  GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
•  Mountain Valley Spring Water (U.S.)