Korea Aesthetic Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Korea Aesthetic Market Segmentation, By Devices (Energy Based Aesthetic Device and Non-Energy Based Aesthetic Device), Application (Surgical and Non-Surgical), Brands (Skin Lifting, Botulinum Toxin, Dermal Fillers, and Others), Gender (Male and Female), End User (Hospitals, Specialty Clinics, Dermatology Clinics, Medical Spas & Beauty Centers, and Others), Distribution Channel (Direct Tender and Retail Sales) - Industry Trends and Forecast to 2032

Korea Aesthetic Market Size

• The Korea aesthetic market size was valued at USD 2.79 billion in 2024 and is expected to reach USD 10.00 billion by 2032, at a CAGR of 17.30% during the forecast period
• The market growth is largely fueled by the rising demand for minimally invasive and non-invasive cosmetic procedures, coupled with advancements in aesthetic technologies such as laser treatments, radiofrequency, ultrasound, and injectable solutions in South Korea. The country’s strong medical infrastructure and widespread adoption of aesthetic services have significantly contributed to its global recognition as a hub for beauty treatments
• Furthermore, increasing consumer preference for personalized and safe cosmetic solutions, along with the influence of K-beauty trends and celebrity endorsements, is establishing aesthetic treatments as a mainstream part of personal care routines. These converging factors are accelerating the uptake of aesthetic procedures and devices across clinics, hospitals, and medical spas in Korea, thereby significantly boosting the industry's growth

Korea Aesthetic Market Analysis

• Aesthetic treatments, including Botox, fillers, laser therapies, and skin rejuvenation procedures, are increasingly becoming essential in South Korea's beauty and wellness sector due to their minimally invasive nature and high demand for flawless, youthful appearance
• The market growth is largely fueled by South Korea's beauty-conscious population, strong medical infrastructure, and global reputation as a hub for cosmetic innovation and plastic surgery
• The Female segment dominated the Korea aesthetic market with a market share of 68.9% in 2024, driven by the high demand for both surgical and non-surgical aesthetic procedures. Women remain the primary consumer base for treatments such as Botox, dermal fillers, skin lifting, and laser therapies, with increasing emphasis on appearance enhancement, anti-aging, and wellness, particularly among urban and working-age populations

Report Scope and Korea Aesthetic Market Segmentation    

Korea Aesthetic Market Trends

“Rising Demand for Personalized Aesthetic Treatments”

• A significant and accelerating trend in the Korea aesthetic market is the growing consumer preference for customized beauty and anti-aging solutions, driven by heightened beauty consciousness, technological innovation, and cultural emphasis on youthful appearance

  • For instance, demand for dermal fillers and botulinum toxin-based treatments continues to rise as patients seek non-invasive methods to achieve natural-looking enhancements with minimal downtime

• Advancements in skin analysis devices and diagnostic tools now allow dermatologists and aesthetic clinics to offer highly personalized treatment plans based on skin type, age, and specific cosmetic goals
• Furthermore, South Korea’s position as a trendsetter in K-beauty and cosmetic innovation contributes to increased global interest in Korean brands and techniques, further strengthening the domestic aesthetic device market
• Clinics are increasingly adopting energy-based aesthetic devices (such as RF and laser) and non-energy-based tools to offer a comprehensive portfolio of treatments for skin rejuvenation, lifting, tightening, and body contouring
• This focus on personalization and innovation is not only reshaping consumer expectations but is also driving repeat clientele and long-term customer engagement, particularly in urban centers such as Seoul and Busan

Korea Aesthetic Market Dynamics

Driver

“Growing Demand Driven by Aesthetic Awareness and Technological Advancements”

• The increasing emphasis on personal appearance, rising influence of social media, and growing aesthetic consciousness among the South Korean population are key drivers propelling demand in the Korea Aesthetic Market

  • For instance, in March 2024, HUGEL, Inc. announced an expansion of its botulinum toxin product line in the domestic market, integrating advanced delivery techniques and personalized aesthetic treatment options. Such strategies from leading firms are expected to significantly bolster market growth

• South Korea’s culture of beauty innovation and early adoption of advanced skincare and cosmetic procedures continues to foster a robust aesthetic treatment landscape
• Furthermore, a rising number of medical spas, dermatology clinics, and aesthetic centers equipped with cutting-edge technologies such as high-intensity focused ultrasound (HIFU), radiofrequency (RF), and laser-based systems are offering minimally invasive treatments that align with changing consumer preferences
• The popularity of non-surgical procedures such as dermal fillers, botulinum toxin injections, and laser skin rejuvenation is growing rapidly, especially among millennials and the aging population seeking youthful appearances with minimal downtime

Restraint/Challenge

“Regulatory Hurdles and High Treatment Costs”

• Strict regulatory frameworks governing medical aesthetic products and equipment in Korea pose challenges for manufacturers and service providers in terms of product approvals and market entry timelines

  • For instance, devices and injectables must undergo rigorous clinical testing and certifications by the Ministry of Food and Drug Safety (MFDS), delaying time-to-market for new innovations
    

    In addition, the relatively high cost of aesthetic treatments, especially advanced energy-based procedures and premium cosmetic injectables, can limit accessibility among price-sensitive demographics

• Although Korea has a highly developed aesthetic ecosystem, affordability remains a barrier to widespread adoption beyond urban centers
• To address these challenges, companies are focusing on localized R&D, streamlined product registration, flexible pricing models, and expanding reach through digital consultation platforms and subscription-based services
• Further growth of the Korea aesthetic market will rely heavily on regulatory clarity, insurance collaborations, and affordability without compromising quality and safety

Korea Aesthetic Market Scope

The market is segmented on the basis of devices, application, brands, gender, end user, and distribution channel.

• By Devices

On the basis of devices, the Korea aesthetic market is segmented into energy-based aesthetic devices and non-energy-based aesthetic devices. The energy-based aesthetic device segment dominated the largest market revenue share of 63.4% in 2024, driven by the rising demand for non-invasive treatments such as laser therapy, ultrasound, and radiofrequency technologies that offer precise and safe results with minimal downtime.

The non-energy-based aesthetic device segment is anticipated to witness the fastest CAGR of 10.2% from 2025 to 2032, fueled by the increasing popularity of procedures such as microneedling, injectables, and dermal fillers, which provide significant aesthetic improvements without the need for energy-based systems.

• By Application

On the basis of application, the Korea aesthetic market is segmented into surgical and non-surgical procedures. The non-surgical segment held the largest market revenue share of 71.5% in 2024, driven by the growing preference for minimally invasive treatments, such as botulinum toxin, dermal fillers, and skin rejuvenation.

The surgical segment is projected to grow at a CAGR of 7.4% from 2025 to 2032, supported by the demand for long-lasting results in procedures such as liposuction, facelifts, and blepharoplasty, particularly among the aging population.

• By Brands

On the basis of brands, the Korea aesthetic market is segmented into skin lifting, botulinum toxin, dermal fillers, and others. The botulinum toxin segment dominated the market with a share of 44.3% in 2024, driven by its widespread application in wrinkle reduction, facial contouring, and sweat gland treatment.

The skin lifting segment is expected to grow at the fastest CAGR of 9.6% from 2025 to 2032, attributed to increasing interest in non-invasive facial lifting and tightening treatments using ultrasound and radiofrequency technologies.

• By Gender

On the basis of gender, the Korea aesthetic market is segmented into male and female. The female segment accounted for the largest market revenue share of 68.9% in 2024, as women constitute a major consumer base for both surgical and non-surgical aesthetic procedures.

The male segment is anticipated to grow at a fastest CAGR of 8.8% from 2025 to 2032 during the forecast period due to the increasing acceptance and demand for cosmetic enhancements among men, especially in urban areas.

• By End User

On the basis of end user, the Korea aesthetic market is segmented into hospitals, specialty clinics, dermatology clinics, medical spas & beauty centers, and others. The dermatology clinics segment held the largest market share of 35.2% in 2024 due to the high availability of specialized skincare treatments and advanced aesthetic technologies.

The medical spas & beauty centers segment is expected to witness the fastest CAGR of 10.8% from 2025 to 2032, driven by the growing trend of combining medical-grade aesthetic services with spa- such as experiences.

• By Distribution Channel

On the basis of distribution channel, the Korea aesthetic market is segmented into direct tender and retail sales. The retail sales segment dominated the market in 2024 with a share of 59.6%, supported by the availability of aesthetic devices and products through company-owned stores, online platforms, and aesthetic chains.

The direct tender segment is projected to grow at a fastest CAGR of 7.9% from 2025 to 2032, mainly due to bulk purchasing by hospitals and dermatology centers through long-term procurement contracts.

Korea Aesthetic Market Regional Analysis

• South Korea dominated the Korea aesthetic market with the largest revenue share of 40.01% in 2024, driven by its globally recognized leadership in cosmetic dermatology, innovative aesthetic devices, and a strong domestic demand for beauty and anti-aging treatments
• The country's robust aesthetic infrastructure, government-backed healthcare advancements, and a high concentration of dermatology clinics and med-spas are major contributors to this growth
• The growing popularity of Korean beauty standards, increasing demand for minimally invasive treatments such as botulinum toxin and dermal fillers, and the continued innovation in non-surgical skin lifting technologies are fueling the market expansion

Korea Aesthetic Market Share

The Korea aesthetic industry is primarily led by well-established companies, including:

• AbbVie Inc. (Ireland)
• Daewoong Open Collaboration (South Korea)
• Galderma (Korea)
• Cynosure Inc. (U.S.)
• Lutronic Corporation (South Korea)
• Merz (U.S.)
• HUGEL, Inc. (Korea)
• Medytox (Korea)
• INMODE (U.S.)
• CLASSYS Inc. (Korea)
• Candela Medical (U.S.)
• AMIINC (Korea)
• WON TECH Co., Ltd (Korea)

Latest Developments in Korea aesthetic market

• In July 2024, VS Line Clinic launched the De.HYVE skin-boosting product via mesotherapy, which uses vitamins and hyaluronic acid. This supports the growing non-invasive boosters market—boosters accounted for 56% of skin booster revenue in 2024
• In May 2024, MediThinQ introduced SCOPEYE, a precision microsurgery platform featuring eye-display technology, and South Korea recorded over 600,000 international aesthetic patients in 2023—highlighting the country's growing medical tourism appeal

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