North America AGM Batteries for Cars Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

North America AGM Batteries for Cars Market Segmentation, By Type (Stationary and Motive), Voltage (Less than 10 Volts, 10 Volts to 12 Volts, and Above 12 Volts) Engine Type (IC Engines and Electric Vehicles), Sales Channel (OEM and Aftermarket), Vehicle Type (Passenger Cars and Electric Cars)- Industry Trends and Forecast to 2032

North America AGM Batteries for Cars Market Size

• The North America AGM batteries for cars market size was valued at USD 4.81 billion in 2024 and is expected to reach USD 7.16 billion by 2032, at a CAGR of 5.10% during the forecast period
• The market growth is largely fueled by the growing adoption of fuel-efficient and start-stop vehicles, coupled with technological progress in battery management systems and charging infrastructure, leading to increased deployment of AGM (Absorbent Glass Mat) batteries across automotive applications
• Furthermore, rising consumer demand for maintenance-free, vibration-resistant, and high-performance batteries—especially in premium passenger cars and commercial vehicles—is establishing AGM batteries as the preferred energy storage solution. These converging factors are accelerating the uptake of AGM batteries for cars, thereby significantly boosting the industry's growth

North America AGM Batteries for Cars Market Analysis

• AGM (Absorbent Glass Mat) batteries are witnessing strong adoption across North America, driven by rising demand for advanced battery technologies in both conventional and electric vehicles. In 2024, North America accounted for 28.6% of the global AGM Batteries for Cars market, supported by increasing consumer preference for maintenance-free and high-performance energy storage systems
• The growing shift toward premium batteries over traditional flooded batteries is fueled by increased awareness, the proliferation of start-stop vehicle systems, and the expanding electric and hybrid vehicle market. AGM batteries offer superior performance, longer life, and better cold-cranking capabilities, which are particularly beneficial in North American climates. Premium AGM battery sales represented 62.4% of total AGM battery revenue in North America in 2024, a figure expected to grow due to rising vehicle electrification trends
• U.S. dominated the North America AGM batteries for cars market, accounting for the largest revenue share of 76.3% in 2024. This leadership is attributed to the country’s large and aging vehicle fleet, higher battery replacement rates, robust aftermarket infrastructure, and strong OEM partnerships
• Canada is expected to be the fastest growing country in the North America AGM batteries for cars market with a CAGR of 11.8% from 2025 to 2032, fueled by a growing electric vehicle base, colder climate conditions requiring better cold-start batteries, and increased awareness about the benefits of AGM technology
• Passenger cars dominated the North America AGM batteries for cars market with a revenue share of 68.9% in 2024, driven by widespread adoption of start-stop systems and premium battery upgrades

Report Scope and North America AGM Batteries for Cars Market Segmentation     

North America AGM Batteries for Cars Market Trends

Rising Demand Due to Vehicle Electrification and Start-Stop Technology

• A significant and accelerating trend in the AGM (Absorbent Glass Mat) Batteries for Cars market is the growing adoption of start-stop systems and micro-hybrid technologies in modern vehicles. These systems rely heavily on AGM batteries due to their ability to handle frequent starts, deep cycling, and high power demands
• Automobile manufacturers are increasingly integrating AGM batteries into new vehicle models to improve fuel efficiency, reduce emissions, and meet stringent regulatory standards such as the U.S. CAFE standards and EU CO₂ targets. AGM batteries support regenerative braking and other energy recovery systems essential for eco-friendly driving
• In March 2024, Clarios, a leading battery manufacturer, announced the expansion of its AGM battery production capacity in the U.S. to meet rising OEM and aftermarket demand. The investment aims to support the growing number of vehicles requiring advanced battery technology capable of handling complex electrical architectures
• Fleet operators and commercial vehicle owners are also shifting towards AGM batteries due to their long service life, vibration resistance, and minimal maintenance requirements—factors that reduce operational downtime and total cost of ownership
• The aftermarket segment is witnessing strong growth as consumers replace conventional lead-acid batteries with AGM alternatives to support added electronic components like infotainment systems, driver-assist technologies, and enhanced lighting systems in both new and older vehicle models
• As more vehicles come equipped with energy-hungry electronics, the demand for AGM batteries is expected to surge, especially in regions such as North America, Europe, and Asia-Pacific. The availability of dual-purpose AGM batteries, which combine starting and deep cycling functions, is further strengthening their position in the automotive battery landscape
• Major market players such as Exide Technologies, East Penn Manufacturing, and GS Yuasa are investing in R&D to improve energy density, thermal performance, and charging speed, positioning AGM batteries as a critical component in the transition to cleaner, smarter mobility solutions

North America AGM Batteries for Cars Market Dynamics

Driver

Growing Demand Due to Electrification Trends and Enhanced Vehicle Performance Requirements

• The increasing shift towards vehicle electrification and the growing consumer preference for high-performance automotive solutions are key drivers fueling the demand for AGM (Absorbent Glass Mat) batteries. These batteries provide superior power, enhanced durability, and reliable performance under start-stop conditions—crucial for modern vehicles
• For instance, in March 2024, East Penn Manufacturing announced the expansion of its AGM battery production facilities in the U.S. to meet rising demand from both OEMs and aftermarket channels. This investment supports the North America push toward more energy-efficient and emission-compliant automotive solutions
• AGM batteries offer longer service life, better vibration resistance, and deep-cycle capabilities, making them highly suitable for both traditional internal combustion engine (ICE) vehicles and hybrid electric vehicles (HEVs)
• In addition, the widespread use of electronic components in modern cars—including infotainment systems, navigation units, and safety electronics—is increasing the requirement for robust and stable power sources like AGM batteries
• The growing demand for luxury and premium vehicles across emerging markets is also contributing to the adoption of AGM batteries, as automakers seek to meet consumer expectations for performance, comfort, and reliability

Restraint/Challenge

High Initial Costs and Limited Recycling Infrastructure

• The relatively higher cost of AGM batteries compared to conventional flooded lead-acid batteries remains a significant barrier to their mass adoption, especially in price-sensitive markets. This price gap can deter consumers from choosing AGM options despite their performance advantages
• For instance, while AGM batteries offer better efficiency and lower maintenance, their upfront cost can be nearly double that of traditional batteries, affecting purchasing decisions for budget-conscious vehicle owners and fleet operators
• Another pressing challenge is the lack of widespread recycling infrastructure for AGM batteries. Due to their complex internal structure and the presence of absorbed electrolytes, the recycling process is more intricate and costlier than conventional lead-acid batteries
• This limited recycling ecosystem may lead to increased environmental impact if not addressed, and also adds to the total lifecycle cost of these batteries
• To overcome these challenges, battery manufacturers are investing in cost-reduction strategies, including economies of scale and localized production, while governments and environmental agencies are promoting better end-of-life management through regulations and incentives for battery recycling initiatives

North America AGM Batteries for Cars Market Scope

The market is segmented on the basis of type, voltage, engine type, sales channel, and vehicle type.

• By Type

On the basis of type, the North America AGM batteries for cars market is segmented into stationary and motive. The motive segment dominated the market with a 64.5% revenue share in 2024, driven by strong demand from the automotive sector.

The stationary segment is projected to register the fastest CAGR of 8.9% from 2025 to 2032, due to its rising use in backup and renewable energy storage systems.

• By Voltage

On the basis of voltage, the North America AGM batteries for cars market is segmented into less than 10 Volts, 10 Volts to 12 Volts, and above 12 Volts. The 10 Volts to 12 Volts segment held the largest share of 53.1% in 2024, being the industry standard in vehicles.

The above 12 Volts segment is expected to grow at the highest CAGR of 9.4% from 2025 to 2032, supported by demand in electric and commercial vehicles.

• By Engine Type

On the basis of engine type, the North America AGM batteries for cars market is segmented into IC engines and electric vehicles. The IC engines segment dominated with a 72.8% revenue share in 2024, reflecting the current dominance of combustion engine vehicles North Americaly.

The electric vehicles segment is anticipated to register the fastest CAGR of 10.8% from 2025 to 2032, due to rapid EV adoption and growing use of AGM batteries for auxiliary loads.

• By Sales Channel

On the basis of sales channel, the North America AGM batteries for cars market is segmented into OEM and aftermarket. The OEM segment captured a 59.6% market share in 2024, driven by pre-installation in new vehicles and strong partnerships with automakers.

The aftermarket segment is projected to grow at a CAGR of 7.5% from 2025 to 2032, as consumers increasingly upgrade to AGM batteries for replacements.

• By Vehicle Type

On the basis of vehicle type, the North America AGM batteries for cars market is segmented into passenger cars and electric cars. The passenger cars segment dominated with a 68.9% revenue share in 2024, fueled by high-volume sales and replacement needs in traditional vehicles.

The electric cars segment is expected to witness the fastest CAGR of 9.9% from 2025 to 2032, driven by North America electrification efforts and demand for high-performance 12V auxiliary systems.

North America AGM Batteries for Cars Market Regional Analysis

• The North America AGM batteries for cars market accounted for 28.6% of the global market revenue in 2024, driven by the growing shift toward advanced, maintenance-free energy storage systems across the region
• The widespread adoption of start-stop vehicle technologies, increasing demand for high-performance batteries in electric and hybrid vehicles, and strong consumer preference for long-lasting battery solutions are key factors propelling market growth
• Favorable climate-specific performance, robust OEM integration, and rising aftermarket replacement needs further support the expansion of AGM batteries in the region

U.S. AGM Batteries for Cars Market Insight

The U.S. AGM batteries for cars market captured the largest revenue share of 76.3% in 2024 within North America, attributed to the country’s large and aging vehicle fleet, high battery replacement rates, and robust aftermarket infrastructure. The growing integration of start-stop systems in passenger cars, along with rising adoption of AGM batteries in commercial and off-road vehicles, continues to fuel demand. The presence of major battery manufacturers, strong OEM partnerships, and government efforts to promote energy-efficient technologies further strengthen the market landscape across the U.S.

Canada AGM Batteries for Cars Market Insight

The Canada AGM batteries for cars market accounted for 18.5% of the North America market share in 2024 and is projected to register the fastest CAGR of 11.8% from 2025 to 2032. Market growth is driven by the expanding electric vehicle fleet, growing need for cold-cranking performance in colder climates, and increased consumer awareness of AGM battery benefits such as longer life and maintenance-free operation. Government support for clean transportation and improved access to advanced battery technologies are accelerating adoption across both OEM and aftermarket channels in Canada.

North America AGM Batteries for Cars Market Share

The AGM Batteries for Cars industry is primarily led by well-established companies, including:

• Fullriver Battery (U.S.)
• East Penn Manufacturing Company (U.S.)
• Robert Bosch LLC (U.S.)
• FIAMM Energy Technology S.p.A. (Italy)
• ACDelco (U.S.)
• Guangdong Aokly Group Co., Ltd. (China)
• XS Power Batteries (U.S.)
• VMAX USA (U.S.)
• Mighty Max Battery (U.S.)
• ENERSYS (U.S.)
• XINFU TECHNOLOGY (CHINA) CO., LIMITED (China)
• Clarios (U.S.)
• Braille Battery (U.S.)
• Power Sonic Corporation (U.S.)
• RENOGY (U.S.)
• Exide Technologies (U.S.)
• Leoch International Technology Limited Inc. (China)
• Jiangxi Jingjiu Power Science & Technology Co. Ltd. (China)
• Universal Power Group (U.S.)
• Zeus Battery Products (U.S.)
• Duracell Automotive (U.S.)

Latest Developments in North America AGM Batteries for Cars Market

• In November 2024, Exide Technologies expanded its AGM battery lineup by launching two new B24 AGM battery models tailored for start-stop and hybrid vehicles. These additions increased its European vehicle reach by nearly one million units, underlining Exide's strategic focus on high-demand automotive segments
• In January 2025, Exide Technologies introduced the AGM auxiliary battery model EK013, enhancing EV and start-stop system coverage across Europe by an additional five million vehicles. This launch underscores the company's commitment to supporting next-gen automotive requirements
• In March 2025, Ahlstrom unveiled a cutting‑edge Absorbent Glass Mat (AGM) battery separator platform at its facility in Turin, Italy. The separator innovations—featuring micro-glass and synthetic fibre blends—are engineered to boost battery charge acceptance, longevity, and overall efficiency
• In April 2022, EnerSys announced a strategic alliance with Orogenic ApS, a Danish battery supplier, to bolster its distribution and sales of motive power products across Denmark, Iceland, Greenland, and the Faroe Islands. This partnership aims to enhance EnerSys’s market share and expand its presence in the Nordic region, tapping into new growth opportunities

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