North America Frozen Fruit and Vegetable Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

North America Frozen Fruit and Vegetable Market, By Type (Frozen Vegetables, Frozen Fruits), By Category (Organic, Conventional), By Technology (Flash-Freezing/ Individual Quick Freezing (IQF), Belt Freezing, High Pressure-Assisted Freezing, and Others), By End User (Food Service Sector, Household/Retail Sector), By Distribution Channel (Store Based Retailers, Non-Store Based Retailers)- Industry Trends and Forecast to 2032.

North America Frozen Fruit and Vegetable Market Size

• The North America Frozen Fruit and Vegetable Market was valued at USD 17.79 billion in 2024 and is expected to reach USD 29.72 billion by 2032, at a CAGR of 6.7% during the forecast period
• The market is primarily driven by rising cancer prevalence, increasing healthcare expenditure, and growing awareness of advanced treatment options. Expansion of hospital networks, specialized cancer treatment centers, and improved access to innovative therapies further support market development.
• This growth is driven by factors such as government initiatives promoting early cancer diagnosis, adoption of targeted therapies and immunotherapies, and increasing investments by international and local pharmaceutical companies, which collectively drive the demand and accessibility of oncology drugs across Mexico.

North America Frozen Fruit and Vegetable Market Analysis

• The North America Frozen Fruit and Vegetable Market is experiencing steady growth, driven by growing urbanization and increased adoption of healthy lifestyle, increasing consumption of canned and frozen food, increasing vegan population is expected to drive the market growth, and expansion of convenience stores.
• However, higher amount of vegetable and fruit wastage, lack of cold chain infrastructure remain key restraints, while digitalization of the retail industry, increasing number of initiatives taken by frozen fruit and vegetable manufacturers, increasing demand for fruits and vegetables with longer self-life, advancements in freezing technology to retain the quality of fruits and vegetables present significant growth opportunities
• U.S. is expected to dominate the North America Frozen Fruit and Vegetable Market with the largest revenue share of 75.22% in 2025, supported by its favorable climate for year-round cultivation, strong agricultural infrastructure, high production capacity, and well-established export and distribution networks. Additionally, increasing domestic consumption and growing demand for convenient, healthy food options further bolster U.S.’s market leadership.
• U.S. is expected to be the fastest-growing region in the North America Frozen Fruit and Vegetable Market during the forecast period with a CAGR of 7.1%, fueled by rising consumer demand for convenient and healthy food options, expansion of modern retail chains, increased investment in cold storage and processing facilities, and strong government support for the agribusiness sector.
• The Frozen Vegetable segment is expected to dominate the North America Frozen Fruit and Vegetable Market with a market share of 90.15% in 2025, driven by their wide availability, affordability, longer shelf life, and extensive use in daily meals and foodservice industries. The growing consumer preference for convenient, ready-to-cook, and nutrient-rich food options further supports the segment’s strong market position.

Report Scope and North America Frozen Fruit and Vegetable Market Segmentation 

North America Frozen Fruit and Vegetable Market Trends

“Advancements in freezing technology to retain the quality of fruits and vegetables”

• Freezing is one of the oldest and most widely used methods of fruits and vegetable preservation, which allows preservation of taste, texture, and nutritional value in fruits and vegetables better than any other method.
• The freezing process combines the beneficial effects of low temperatures at which microorganisms cannot grow, reduced chemical reactions, and delayed cellular metabolic reactions.
• The frozen fruits and vegetables industry is highly based on modern science and technology. Starting with the first historical development in freezing preservation of fruits and vegetables today, a combination of several factors influences the commercialization and usage of freezing technology. The future growth of frozen fruits and vegetables will mostly be affected by economic and technological factors.
• Isochoric freezing (ICF) is a new cooling technology that allows the storage of Food and vegetables at below-freezing temperatures without the formation of ice in products. The isochoric cooling method (constant volume) represents the standard food refrigeration technology that uses isobaric (constant pressure). ICF is considered a freezing compression method, in which the pressure increases by lowering the temperature below a constant volume

In October 2023, According to a study by the U.S. Department of Agriculture’s Agricultural Research Service (ARS) and the University of California, Berkeley, isochoric freezing retained the cellular structure and color of produce such as tomatoes and blueberries better than traditional freezing methods. Research published in Sustainable Food Technology (2023) further confirmed that ICF can reduce energy use by up to 20% compared to conventional freezing.

• Liquid air is another technology that can cater to the full range of cold chain services – supplying the cold for blast freezing and other forms of food processing, cold storage and transport refrigeration.

In January 2024, Air Products and Chemicals, Inc. and Linde plc announced pilot-scale implementations of liquid-air-based freezing systems to support sustainable cold chain infrastructure in Europe.

Hydro-fluidisation (H.F.) freezing is essentially a form of immersion freezing. It may be considered analogous to liquid impingement freezing.

North America Frozen Fruit and Vegetable Market Dynamics

Driver

“Expansions of convenience stores”

• As remote work has grown in popularity, so has the amount of time people spend at home. As a result, frozen Food, particularly frozen Food that aims toward the convenience and simplicity of convenience stores, is gaining popularity leading to the growth of the frozen fruits and vegetable market.
• When consumers are short on time and ideas, nothing beats going by their neighborhood convenience shop and getting frozen fruits and vegetables. As a result, convenience store sellers keep the frozen food sector on top.
• Also, the convenience store is looking for new opportunities, such as selling frozen veggies and fruits. Furthermore, the expanding selection of frozen fruits and vegetables in convenience stores is projected to increase revenue share shortly.
• Therefore, more than a third of businesses have added freezer space to meet demand. The most significant increases have been seen in frozen fruit, resulting in a major driver of the North America Frozen Fruit and Vegetable Market. In October 2024, 7-Eleven plans to close 444 underperforming stores and shift its focus to high-quality food offerings, including fresh-baked items, self-serve options, and specialty drinks like espresso and lattes.
• In January 2023, Frozen food sales in the U.S. increased by 8.6% in 2022, reaching $72.2 billion. Unit sales remained 5% above pre-pandemic levels, indicating sustained consumer interest in frozen food options.
• In April 2022, according to the Fuels Market News, Prepared food sales, which account for 66.7 percent of foodservice sales dollars, climbed by 25.9 % in 2021 and were 15.2 % higher than in 2019, while frozen dispensed beverage sales increased by 5.8%

Restraint/Challenge

“Higher amount of vegetable and fruit wastage”

• With the increase in population and changing lifestyle, the production and processing of horticultural crops, such as vegetables and fruits, have grown significantly to meet the increasing demands. However, significant losses and waste in the frozen and processing industries are becoming a serious nutritional, economic, and environmental problem.
• Higher production and growth, coupled with a lack of proper handling methods and infrastructure, have led to huge losses and waste of these important food commodities and their components, by-products, and residues.
• Losses and waste occur during all phases of the supply and handling chain, including during harvesting, transport to packinghouses or markets, classification and grading, storage, marketing, processing, and at home before or after preparation.
• In July 2025, the UK's Waste and Resources Action Programme (WRAP) reported that in developed economies, household food waste remains a major issue, with 40% of all apples and 33% of all bagged salad purchased in the UK being thrown away uneaten.
• A March 2024 UNEP report emphasized that food waste from fruits and vegetables contributes significantly to greenhouse gas emissions, with global losses from horticultural crops estimated at around USD 400 billion annually.

North America Frozen Fruit and Vegetable Market Scope

The market is segmented on the basis of type, category, technology, end user and distribution channel.

• By Type

On the basis of Type, North America Frozen Fruit and Vegetable Market is segmented into frozen vegetable, and frozen fruit. In 2025, the Frozen Vegetable segment is expected to dominate the market with a market share of 90.15%, driven by widespread consumption, longer shelf life, ease of storage and preparation, and strong demand from households and the foodservice industry.

Frozen Vegetable is the fastest-growing segment with the highest CAGR of 6.8% in the North America Frozen Fruit and Vegetable Market due to rising consumer demand for convenient, healthy, and ready-to-cook food options, increasing adoption in the foodservice sector, expansion of modern retail chains, and improvements in cold storage and distribution infrastructure.

• By category

On the basis of category, the North America Frozen Fruit and Vegetable Market is segmented into organic and conventional. In 2025, the conventional segment is expected to dominate the market with a market share of 79.97% owing to wider availability, lower cost, established supply chains, and strong consumer preference for affordable and readily accessible frozen produce across households and the foodservice industry.

The organic segment is the fastest growing of CAGR of 7.0% in the North America Frozen Fruit and Vegetable Market due to rising health consciousness among consumers, increasing demand for chemical-free and nutrient-rich produce, expansion of organic farming, and growing availability of organic frozen products in modern retail and online channels.

• By Technology

On the basis of Technology, the North America Frozen Fruit and Vegetable Market is segmented into flash-freezing/ individual quick freezing (IQF), belt freezing, high pressure-assisted freezing, and others, And Others. In 2025, the flash-freezing/ individual quick freezing (IQF) segment is expected to dominate the market with 47.00% market share due to its ability to preserve the natural taste, texture, and nutritional value of fruits and vegetables, high efficiency in processing, and widespread adoption across commercial and industrial food processing facilities.

flash-freezing/ individual quick freezing (IQF) is the fastest-growing segment with a CAGR of 7.0% in the North America Frozen Fruit and Vegetable Market due to its superior ability to preserve freshness, texture, and nutritional content, growing demand from foodservice and retail sectors, increased adoption by manufacturers for convenience products, and advancements in freezing technology that enhance efficiency and product quality.

• By End User

On the basis of End User, the North America Frozen Fruit and Vegetable Market is segmented into Food Service Sector, and Household/Retail Sector. In 2025, the Hospitals segment is expected to dominate the market with 59.41% market share due to rising consumer demand for convenient, ready-to-cook frozen products, increasing availability in supermarkets and online retail channels, and growing awareness of nutritious frozen fruits and vegetables among households.

Household/Retail Sector is the fastest-growing segment with CAGR of 7.1% in the North America Frozen Fruit and Vegetable Market due to increasing consumer preference for convenient, ready-to-cook, and nutritious frozen products, expansion of modern retail and e-commerce channels, rising health consciousness, and growing urbanization that drives demand for time-saving food solutions.

• By Distribution Channel

On the basis of Distribution Channel, the North America Frozen Fruit and Vegetable Market is segmented into Store Based Retailer, and Non-Store Retailers. In 2025, the store based retailers segment is expected to dominate the market with 81.73% market share due to the widespread presence of supermarkets and hypermarkets, consumer preference for physically inspecting products before purchase, well-established supply chains, and strong brand visibility in traditional retail outlets.

The Store Based Retailer segment is the fastest growing segment with CAGR of 7.1% in the North America Frozen Fruit and Vegetable Market due to rapid expansion of modern retail chains, increasing consumer preference for in-store shopping for quality and freshness, greater product visibility and promotions, and the convenience offered by supermarkets and hypermarkets for purchasing frozen fruits and vegetables.

North America Frozen Fruit and Vegetable Market Regional Analysis

• U.S. is expected to dominate the North America Frozen Fruit and Vegetable Market with the largest revenue share of 75.22% in 2025, supported by favorable climate for year-round cultivation, high production capacity, well-established supply chains, strong export infrastructure, and increasing domestic consumption of frozen fruits and vegetables.
• Canada is expected to be one of the fastest-growing region in the North America Frozen Fruit and Vegetable Market during the forecast period with a CAGR of 5.6%, fueled by rising consumer demand for convenient and healthy food options, expansion of modern retail and e-commerce channels, growing investments in cold storage and processing infrastructure, and supportive government initiatives in the agribusiness sector.

U.S. North America Frozen Fruit and Vegetable Market Insight

The U.S. North America Frozen Fruit and Vegetable Market plays a significant role in the North America cancer treatment landscape, fueled by its favorable climate for year-round cultivation, large-scale production capacity, strong distribution networks, growing consumer demand for convenient and healthy food options, and increasing adoption of modern retail and e-commerce channels.

Canada North America Frozen Fruit and Vegetable Market Insight

The Canada North America Frozen Fruit and Vegetable Market is projected to grow steadily, supported by a favorable agricultural environment, strong production and export capabilities, increasing consumer demand for convenient and nutritious frozen products, and expansion of modern retail and cold chain infrastructure.

The Major Market Leaders Operating in the Market Are:

• Grupo Virto (Spain)
• SFI LLC. (China)
• Simplot Company (U.S.)
• Twin City Foods Inc. (U.S.)
• Goya Foods, Inc. (U.S.)
• Alasko Foods Inc. (Canada)
• Ardo (Belgium)
• BC Frozen Foods (Canada)
• Bonduelle (France)
• Bsfoods (Netherlands)
• Capricorn Food Products India Ltd. (India)
• Cascadian Farm Organic (U.S.)
• Conagra Brands, Inc. (U.S.)
• FINDUS SVERIGE AB (Sweden)
• Fruktana (North Macedonia)
• General Mills Inc. (U.S.)
• Hanover Foods (U.S.)
• HEALTHY PAC CORP (U.S.)
• Stahlbush Island Farms (U.S.)
• SunOpta (Canada)

Latest Developments in North America Frozen Fruit and Vegetable Market

• In February 2022, J.R. Simplot Company made a multi-year agreement with the Kraft Heinz Company. This has helped the company to add capacity and distribution capabilities.
• In August 2021, Ardo received the Voka Charter Corporate Sustainability award 2021. This award has helped the company to attract a more customer base.
• In July 2021, Bonduelle expanded its canned and frozen vegetable plant and invested $5 million in expansion operations at its facility in Lebanon, Pa. This has helped the company to increase its production facility.
• In May 2021, Grupo Virto has made 56,000 pallet clad-rack warehouse for frozen products. The new clad-rack warehouse, which covers 11,020 m2 and will be 38 metres high, will have a storage capacity for 56,166 europallets, which will allow Virto Group to have a stock of between 50 and 70 million kilos of frozen products. This has helped the company to expand its storage capacity.
• In 2020, SunOpta announced an expansion in Alexandria in November and invested $26 million in it. This expansion has helped the company to widen its production capacity.

SKU-74953