L'Oreal S.A., Unilever, and The Estee Lauder Companies Inc. are Dominating the Global Cosmetics Market in 2021

Global Cosmetics Market is expected to grow with the CAGR of 5.8% in the forecast period of 2022 to 2029. The years considered for study are as mentioned below.

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Global cosmetics market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favorable market scenario.

The major players dealing in the global cosmetics market are introducing a wide range of products adopting strategic initiatives, such as acquisitions, agreements, business expansions, and awards and recognitions, into the market. This helped the companies to maximize the sales with enhanced product portfolio.

Cosmetics Market

For instance:

  • In June 2021, L’Oréal S.A. collaborated with Facebook to integrate the company’s technology platform, ModiFace, augmented reality and Artificial Intelligence Company. The collaboration aimed at bringing AR-powered makeup try-ons to shopping on Instagram. This enhanced its ability to provide more personalized shopping for its users.

L'Oreal S.A. is the dominating player in global cosmetics market. Other key players existing in the market are Procter & Gamble, The Estee Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, Colgate-Palmolive Company, Kao Corporation, Beiersdorf Group, Unilever, Amorepacific, Johnson & Johnson Services, Inc., Revlon, Inc., LMVH, Oriflame Cosmetics Global SA, Espa, Henkel AG & Co. KGaA, Mary Kay, Natura&Co, CHANEL, KOSÉ Corporation, and others.

L'Oreal S.A.

L'Oreal S.A., was founded in the year 1909, and is headquartered in Clichy, France. The company offers innovative beauty tech products for both men and women in the cosmetics market. The company operates in business segments such as skincare, haircare, makeup, fragrances, hygiene products of which skincare, haircare, and makeup, under which fragrances is the market focused segment. The company has several product categories including L'Oréal Luxe, Consumer products, Active Cosmetics, and Professional products, all of which are market focused categories.

For instance,

  • In December 2020, L’Oréal S.A. announced the agreement to acquire Japanese company Takami Co. The company is involved in developing products licensed by the skincare brand Takami. The acquired brand provides premium skincare products with a specialty in peeling. With this, the company was able to enhance its presence in the Asian cosmetics market.

The company has wide presence across Europe, Americas, Asia-Pacific, and Middle East & Africa. The company’s subsidiaries include Beautycos International Co. Ltd (China), Cosmephil Holdings Corporation (Philippines), ERWITON S.A. (Uruguya), L'Oréal Brasil (Brazil), and L'Oréal Cosmetics Industry S.A.E (Egypt) among others.

Unilever

Unilever, was founded in the year 1920 and is headquartered in London, U.K. The company provides consumer goods in beauty & personal care, foods & refreshments, and home care among others. It operates in business segments such as beauty & personal care, foods & refreshments, and home care, of which beauty & personal care is the market focused segment. The company has several product categories including beauty & personal care, foods & refreshments, home care in which beauty & personal care is the market focused category.

For instance,

  • In September 2021, Unilever launched the Positive Beauty Growth Platform, a new initiative that aims to partner with scaleups and startups to drive innovation and brand growth. The platform aims at inviting new scaleups and startups through a series of pitch competitions. The company, through this platform, aims at harnessing startups’ disruptive approach to future-proof their brands and shaping the beauty industry.

The company has wide presence across Europe, Americas, Asia-Pacific, and Middle East & Africa. The company’s subsidiaries include Unilever de Argentina S.A. (Argentina), Walls (China) Co. Limited (China), Unilever Canada Inc. (Canada), Unilever Capital Corporation (U.S.), Carver Korea Co., Ltd (South Korea) among others

 The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. was founded in the year 1946 and is headquartered in New York, U.S. The company is involved in manufacturing, marketing, and selling of quality skin care, makeup, fragrance, and hair care products. The company has several brand categories including AERIN Beauty, Aramis, Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan Cosmetics, Dr.Jart+, Editions de Parfums Frédéric Malle, Ermenegildo Zegna Parfums, Estée Lauder, GLAMGLOW, Jo Malone London, KILIAN PARIS, La Mer, Lab Series, Le Labo, M·A·C, Michael Kors Beauty, Origins, Smashbox, Tom Ford Beauty, Tommy Hilfiger, and Too Faced, all of which are the market focused categories.

For instance,

  • In November 2021, The Estée Lauder Companies Inc. announced its partnership with Pulpex partner consortium to develop a recyclable paper bottle made from responsibly sourced pulp. The new paper bottle was designed to be widely recyclable in standard waste streams and will support The Estée Lauder Companies’ efforts to reduce the environmental impact of its packaging across the lifecycle. This enhanced the company’s progress towards its global sustainable packaging goals, including its latest commitment to reduce the amount of virgin petroleum plastic in its packaging to 50%.

The company has wide presence across Europe, Americas, Asia-Pacific, and Middle East & Africa. The company’s subsidiaries include ELCA Cosmetics AG (Switzerland), Estee Lauder Coordination Center BVBA (Belgium), Estee Lauder Cosmetics Limited (U.K.), Estee Lauder Europe, Inc. (U.S.), Estee Lauder International, Inc. (U.S.) among others.


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