In an era where health takes center stage, the global health and wellness food market is revolutionizing nutrition paradigms. From organic superfoods to plant-based proteins, these advancements pave the path to better living. Consumers worldwide are embracing nutritious alternatives, driving a significant shift towards healthier dietary choices. This market signifies a collective commitment to wellness, emphasizing the vital link between wholesome nutrition and overall health. As a result, individuals are empowered to make informed decisions, promoting a healthier society and a brighter future for all.
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Data Bridge Market Research analyses that the Global Health and Wellness Food Market is expected to grow at a CAGR of 9.5% during the forecast period of 2023 to 2030 and is expected to reach USD 1,647.38 million by 2030, from USD 802.59 million in 2022. The growing demand for clean-label food is a key driver for the global health and wellness food market, as consumers seek transparency and natural ingredients. This trend aligns with emphasizing purity and authenticity, ultimately fostering the market's growth.
Key Findings of the Study
The rise in chronic health conditions is expected to drive the market's growth rate
The global rise in chronic health conditions, including obesity, diabetes, and heart disease, has ignited a proactive shift towards health management through dietary choices, driving a robust market for health-focused food products. Individuals increasingly prioritize their well-being, so they seek foods tailored to address specific health needs, such as low-sugar or low-fat options. This surge in health-conscious consumption signifies a broader recognition of the crucial link between nutrition and disease prevention. The global health and wellness food market is capitalizing on this demand, offering various products that cater to different dietary requirements and fostering a culture of preventive health practices.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Functional Food, Fortified and Healthy Bakery Products, healthy snacks, BFY Foods, Beverages, Chocolates, and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers).
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Countries Covered
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U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Danone (France), PepsiCo (U.S.), Clif Bar & Company (California), General Mills Inc. (U.S.), Kashi (California), The Quaker Oats Company (U.S.), Mars, Incorporated (U.S.), Abbott (U.S.), Huel Inc. (U.K.), Green Valley Dairies (New Zealand), LIBERTÉ (Canada), Yoplait USA, Inc. (U.S.), Chobani, LLC. (U.S.), Stonyfield Farm, Inc. (New Hampshire), SO DELICIOUS DAIRY FREE (U.S.), Forager Project (U.S.), Kite Hill (California), LAVVA (Israel), Enjoy Life (Kentucky), Barrel. Site by Barrel (U.S.), The Simply Good Foods Company (Georgia), Alter Eco (U.S.), Lake Champlain Chocolates (U.S.), Simply Good Foods USA, Inc. (U.S.), Maspex (Poland), Mondelez International. (U.S.), Kellogg Co. (U.S.), Nestlé (Switzerland), Yakult Honsha Co., Ltd.(Japan), GSK plc. (U.K.).
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The global health and wellness food market, is segmented on the basis of type, calorie content, nature, fat content, category, free from category and distribution channel.
- On the basis of type, the global health and wellness food market is segmented into functional food, fortified and healthy, bakery products, healthy snacks, BFY foods, beverages, chocolates, and others. In 2023, the functional food segment is expected to dominate the market with a 22.71% market share during the forecast period of 2023-2030 due to the increasing demand for functional food.
In 2023, the functional food segment of the type segment is anticipated to dominate the global health and wellness food market
In 2023, the functional food segment is expected to dominate the global health and wellness food market due to the increasing demand for functional food such as nutrition bars, cereal bars, healthy snacks, and others owing to their health benefits. The functional food segment is expected to dominate the market with a 22.71% market share in the forecast period of 2023 to 2030.
- On the basis of calorie content, the global health and wellness food market is segmented into no calorie, low calories, and reduced calorie. In 2023, the low calories segment is expected to dominate the market with a 47.20% market share during the forecast period of 2023-2030 due to the increasing number of health-conscious people demanding more low-calorie food products.
- On the basis of nature, the global health and wellness food market is segmented into non-GMO and GMO. In 2023, the non-GMO segment is expected to dominate the market with an 81.72% market share during the forecast period of 2023-2030 due to the growing demand for non-GMO food products owing to their health benefits.
- On the basis of fat content, the global health and wellness food market is segmented into no fat, low fat, and reduced fat. In 2023, the no fat segment is expected to dominate the market with a 38.31% market share during the forecast period of 2023-2030 due to increasing cases of various chronic diseases; thus, consumers prefer no fat food to avoid diseases.
- On the basis of category, the global health and wellness food market is segmented into conventional and organic. In 2023, the conventional segment is expected to dominate the market with a 68.60% market share during the forecast period of 2023-2030 due to its easy availability and affordability.
- On the basis of free from category, the global health and wellness food market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavour free, artificial colour free, and others. In 2023, the gluten free segment is expected to dominate the market with a 25.84% market share during the forecast period of 2023-2030 due to increasing demand for gluten free products to avoid diabetes and obesity.
- On the basis of distribution channel, the global health and wellness food market is segmented into store based retailers and non-store retailers. In 2023, the store based segment is expected to dominate the market with an 85.03% market share during the forecast period of 2023-2030 due to increased demand for health and wellness products.
In 2023, the store based retailers segment of the distribution channel segment is anticipated to dominate the global health and wellness food market during the forecast period of 2023-2030
In 2023, the store based retailers segment is expected to dominate the global health and wellness food market due to increased demand for health and wellness products from consumers, thus, manufacturers make it available for them in supermarkets/hypermarkets, specialty stores, and others. The store-based retailers segment is expected to dominate the market with an 85.03% market share from 2023 to 2030.
Major Players
Data Bridge Market Research recognizes the following companies as the major global health and wellness food market players in global health and wellness food market are Danone (France), PepsiCo (U.S.), Clif Bar & Company (California), General Mills Inc. (U.S.), Kashi (California), The Quaker Oats Company (U.S.), Mars, Incorporated (U.S.), Abbott (U.S.), Huel Inc. (U.K.).
Market Developments
- In May 2021, PepsiCo unveiled Soulboost, an innovative line of beneficial beverages crafted with sparkling water. This development introduced two distinct variants: Lift and Ease. Lift enhances mental acuity, providing consumers with a refreshing option tailored for mental alertness and focus. On the other hand, Ease offers relaxation properties, catering to individuals seeking moments of calm and stress relief. PepsiCo's Soulboost addresses the evolving consumer demand for functional beverages, combining hydration with specific wellness benefits, reflecting a proactive approach to meeting diverse lifestyle needs.
- In May 2022, Oreo unveiled a range of new products in different regions, reflecting their commitment to catering to health-conscious consumers. In the United States, gluten-free Oreos address dietary restrictions. China gets Oreo Zero, aligning with low-calorie and low-sugar trends. Brazil introduces Lacta Intense, potentially emphasizing higher cocoa content and darker chocolate for health benefits. Caramilk taps into the demand for indulgent yet innovative chocolate products in Australia. This product expansion reflects Oreo's strategic response to the global focus on health and well-being, showcasing its adaptability and innovation to meet evolving consumer preferences in diverse markets.
- In May 2022, Nestlé unveiled a delightful innovation by launching "Jaggery-based Mishti Doi." This product boasts a distinctive caramelized jaggery flavor, offering a creamy, silky texture that enhances the classic mishti with gur. Nestlé's introduction of a+ Mishti Doi with jaggery reflects a commitment to providing customers with a unique and enjoyable culinary experience. Jaggery, known for its health benefits, contributes a rich texture and amplifies the flavor profile of the new Nestle a+ Mishti Doi. This development showcases Nestlé's dedication to combining tradition and innovation to offer consumers a healthier and tastier option in the world of dairy products.
- In March 2022, Danone introduced its Activia+ Multi-Benefit Drinkable Yogurt, a significant addition to its product portfolio. This innovative beverage is designed to bolster the immune system with billions of live bacteria, which promote gut health, and it contains vital immune-supporting nutrients such as vitamin D, C, and zinc. This strategic product launch effectively tapped into the surging demand from health-conscious consumers, aligning with global wellness trends. It diversified Danone's offerings and contributed to increased revenue as the company addressed the evolving dietary preferences of consumers seeking proactive health solutions.
Regional Analysis
Geographically, the countries covered in the global health and wellness food market are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
North America is the dominant region in the global health and wellness food market during the forecast period 2023 - 2030
North America's dominance in the global health and wellness food market is driven by the rising demand for nutritional and fortified food products, particularly in the U.S. Health-conscious U.S. consumers actively seek products rich in essential nutrients, vitamins, and fortifications. This demand surge has spurred innovation, with companies catering to diverse dietary needs. The region's advanced healthcare awareness and disposable income levels further fuel this trend, making North America a pivotal health and wellness food market, leading the global industry.
Asia-Pacific is expected to be the fastest-growing region in the global health and wellness food market in the forecast period 2023 - 2030
The Asia-Pacific region is poised for substantial global health and wellness food market expansion from 2023 to 2030. The increasing prevalence of health-conscious consumption patterns drives this growth. Consumers increasingly prioritize their well-being and turn to healthier food and beverage choices. This growing trend aligns with the market's focus on offering nutritious products, positioning Asia-Pacific as a critical market for health and wellness foods. The region's economic growth and changing lifestyles increase this significant market upswing.
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