Food Enrichment and Fortification Programs in the U.S. have Contributed to Increased Nutrients Intake in the U.S. Population Resulted in Eradication of Diseases Linked to Vitamin or Mineral Deficiency

 

Vitamin deficiency can lead to vitamin anaemia due to vitamin B-12, vitamin C and folate. Vitamin D is essential for lungs and immune system development. The rising rates of asthma can be due to a deficiency of vitamin D. In the U.S. more than one child in two are deficient in vitamin D and E due to the consumption of cheap, nutritionally poor, heavily processed food and energy-dense food.      

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Global natural vitamins market is expected to reach USD 8,884.84 million by 2027 from USD 5,632.82 million in 2019, growing at a CAGR of 5.9% in the forecast period of 2020 to 2027. The increased consumption of fortified food and supplements has become the driving factor for the market. Various governments are arranging some initiatives for the awareness of fortified foods. The changing lifestyles and increasing risks of various diseases are leading the growth of the market.           

Natural Vitamins Market

Use of vitamins in the dietary supplements and fortified food across the world will drive the market's growth rate

Vitamin supplement use has increased in recent years due to changing lifestyle, increasing risk of various diseases, among others. Sometimes eating a balanced diet is not possible in the developed countries so it might cause vitamin deficiencies in many people. Also, women of childbearing age require a high amount of folic acid which protects against babies being born with neural tube defects. People having risk of osteoporosis get benefit from the vitamin D supplements. Vitamin A decreases the death rate in children in developing countries. Many people have medical conditions which require high amount of vitamins in the body.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2020 to 2027

Base Year

2019

Historic Years

2018 (Customizable to 2013 - 2018)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Ingredient Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A and Vitamin K), Form (Powder, Liquid), Application (Food and Beverages, Feed, Personal Care Products and Others), Distribution Channel (Online and Offline)

Countries Covered

U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Market Players Covered

BASF SE (Germany), DSM (Netherlands), ADM (U.S.), SternVitamin GmbH & Co. KG (Germany), Glanbia plc (U.S.), Lonza (Switzerland), Vitablend Nederland BV (Netherlands), Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.) among others.             

Data Points Covered in the Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Segment Analysis:

Global natural vitamins market is segmented into four notable segments which are based on the basis of ingredient type, application, form, and distribution channel.

  • On the basis of ingredient type, the natural vitamins market is segmented into vitamin B, vitamin E, vitamin D, vitamin C, vitamin A and vitamin K. In 2020, vitamin B segment has dominated the natural vitamins market with 39.53% market share owing to the factors such because the demand of vitamin B in various products is high and vitamin B & C are water soluble vitamins so there intake is necessary for the body.
  • On the basis of form, the natural vitamins market is segmented into powder and liquid. In 2020, powder segment has dominated the natural vitamins market with 68.44% market share owing to factors that it is easy for the storage and transportation.
  • On the basis of application, the natural vitamins market is segmented into food and beverages, feed, personal care products and others. In 2020, food & beverages segment has dominated the natural vitamins market with 53.42% market share owing to the factors that most of the companies are involved in manufacturing of vitamins for food & beverages industries.

The food & beverages segment will dominate the application segment of the natural vitamins market

The food & beverages segment will emerge as the dominating segment under application with approximately 53.00% market share. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.

  • Based on distribution channel, the natural vitamins market is segmented into online and offline. In 2020, offline segment has dominated the natural vitamins market with 57.18% market share due to the availability of the product and cost variation.

The offline segment will dominate the distribution channel segment of the natural vitamins market

The offline segment will emerge as the dominating segment distribution channel segment. This is because of the growing number of offline channels in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.

Major Players         

Data Bridge Market Research recognizes the following companies as the market players in market: BASF SE (Germany), DSM (Netherlands), ADM (U.S.), SternVitamin GmbH & Co. KG (Germany), Glanbia plc (U.S.), Lonza (Switzerland), Vitablend Nederland BV (Netherlands), Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.).

Natural Vitamins Market

Market Development

  • In August 2019, Nestle health science expanded into personalized nutrition by acquiring Persona brand, a leading personalized vitamin business founded in 2017. Through this launch, the company aims to expand their product portfolio in the market.
  • Leading business DSM made the decision to invest in a high-tech, fully automated packing line for vitamin C production in February 2020. This line will be utilised to offer consumers better traceability, dependability, and quality.
  • In October 2019, DSM declared that it would produce vitamin B6 in Xinghuo, China, and Grenzach, Germany.
  • ADM, one of the major companies, merged a variety of animal and human nutrition product lines into a single nutrition business unit in June 2018. This unit is used for the company's health and wellness business, which sells cutting-edge goods like Novatol Vitamin E 1490PH.

Regional Analysis

Geographically, the countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

As per Data Bridge Market Research analysis:

North America is the dominant region in natural vitamins market during the forecast period 2020 - 2027

North America dominates the natural vitamins market due to a large share of the U.S. market due to the increased consumption of natural vitamins in powder form. Since powder, form has a longer shelf life than liquid form.

Asia-Pacific is estimated to be the fastest growing region in natural vitamins market the forecast period 2020 - 2027

Asia-Pacific will undergo the highest compound annual growth rate during the forecast period due to the high consumption of natural vitamins in the powder form in the daily routine because powdered natural vitamins are easier to transport than liquid natural vitamins. China dominates the Asia-Pacific natural vitamins market due to its large population, which is more interested in consuming a high amount of natural vitamin supplements.

COVID-19 Impact

The World Health Organization (WHO) advises the worldwide populace to eat foods that improve immunity and provide the body with the vitamins, minerals, proteins, dietary fibre, and antioxidants it needs to combat the outbreak. As a result, more people are taking vitamin supplements, raising demand for the vitamin industry. In this COVID condition, natural vitamins are highly sought for, and demand is anticipated to increase over the next few years. Globally, the COVID-19 outbreak has significantly impacted people's lives. In practically every nation, strict government rules like lockdowns, closing down businesses and industries, etc. are being put into place due to the rising number of incidents. In order to combat this epidemic, immunity must be strengthened.

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