According to the data from National Health and Nutrition Examination Survey, from 2015 to 2018, around 17.1% of people were on special diets in the U.S., which comprised low fat or low cholesterol, weight loss or low calorie food and beverages products. Nowadays, sweet potatoes are known for several nutrition and health benefits, making them a perfect fit for numerous applications across industries. As a result, the demand for the sweet potatoes increases, which will be anticipated to boost the market growth.
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Data Bridge Market Research analyses that the sweet potatoes market is expected to reach USD 5678.75 million by 2030 from USD 3457.15 million in 2022, growing with the healthy CAGR of 6.40% in the forecast period of 2023 to 2030. Numerous nutrition benefits of sweet potatoes are anticipated to boost the global sweet potatoes market growth. Furthermore, increasing the market of dietary supplements and functional food will provide potential opportunities for market growth in the forecast period.
Rise of health awareness among consumers is expected to drive the market's growth rate
Now, Consumers are very conscious regarding health due to changing lifestyles, so they are paying more attention to what they have to drink and eat. This alteration has augmented consumers' popularity of plant-based, sugar-free, dairy-free, low-calorie, and gluten-free foods. Growing rates of non-communicable diseases such as cancer, obesity, cardiovascular disease, diabetes, and overweight among consumers contribute to this change in the population. With this increasing trend, consumers have been considering adopting some food products, such as sweet potatoes because they are gluten-free, nutrition dense, and have low calories. Sweet potatoes reduce the risk of numerous health issues and thus may drive the growth of the market globally.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2015 - 2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Whole Product, Processed Sweet Potatoes, Paste/Purees, and Sweet Potato Flour), Product Type (Fresh, Frozen, Dried, and Others), Nature (Organic and Conventional), Packaging Type (Bag, Pouches, Box, Tray, and Others), End User (Household, Food Service Sector, Food & Beverages Industry, and Others) Distribution Channel (Store Based Retailing and Online Retail)
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Countries Covered
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U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
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Market Players Covered
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Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Sweet Potato Spirit Company (U.K.), Ham Farms (U.S.), Dole Food Company, Inc. (Ireland), McCain Foods Limited (U.S.), A.V. Thomas Produce (Canda), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.), Idahoan Foods (U.S.), KP Snacks (U.K.), Urban Platter (India), Jackson's Chips (U.S.), Lamb Weston Holdings, Inc. (U.S.), BIRDS EYE LIMITED (U.k.), The Kraft Heinz Company (U.S.), Nestlé (Switzerland), and Bhanu Farms (India)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The sweet potatoes market is segmented on the basis of type, product type, nature, packaging type, end user and distribution channel.
The whole product segment of type segment is anticipated to dominate the sweet potatoes market
The whole product segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 15957.73 million in 2022 in the forecast period of 2023 to 2030 due to the growing awareness regarding tuber's health benefits, such as lower type 2 diabetes risk, lower cancer risk, improved digestive health, eye health and immune function.
The household segment of end-user segment is anticipated to dominate the sweet potatoes market
The household segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 15476.27 million in 2022 in the forecast period of 2023 to 2030 due to their ease of availability and increasing consumer awareness of the several health benefits of sweet potatoes.
Major Players
Data Bridge Market Research recognizes the following companies as the major sweet potatoes market players in sweet potatoes market Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Sweet Potato Spirit Company (U.K.), Ham Farms (U.S.), Dole Food Company, Inc. (Ireland), McCain Foods Limited (U.S.), A.V. Thomas Produce (Canda), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.).
Market Development
Regional Analysis
Geographically, the countries covered in the sweet potatoes market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
As per Data Bridge Market Research analysis:
North America is the dominant region in sweet potatoes market during the forecast period 2023 to 2030
North America dominates the sweet potatoes market due to growing applications of sweet potatoes in food and beverages, and increasing awareness regarding health among consumers in this region. Furthermore, the increasing demand for sweet potatoes, producers are putting more effort into launching new products, winning accolades and certifications, promoting them and participating in market events in this region.
Asia-Pacific is estimated to be the fastest-growing region in sweet potatoes market the forecast period 2023 to 2030
Asia-Pacific is expected to grow during the forecast period of 2023 to 2030 owing to increasing awareness regarding health benefits of sweet potatoes over potatoes among consumers. Furthermore, the plant-based food market is gradually growing in the Asia-Pacific region. The development of this market will directly impact the growth of the sweet potatoes market.
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Global Sweet Potatoes Market – Industry Trends and Forecast to 2029
Europe Sweet Potatoes Market – Industry Trends and Forecast to 2029
Asia-Pacific Sweet Potatoes Market – Industry Trends and Forecast to 2029
Middle East and Africa Sweet Potatoes Market – Industry Trends and Forecast to 2029
North America Sweet Potatoes Market – Industry Trends and Forecast to 2029