Rising Applications of Sweet Potatoes Across Industries drive the Demand for Sweet Potatoes Market

According to the data from National Health and Nutrition Examination Survey, from 2015 to 2018, around 17.1% of people were on special diets in the U.S., which comprised low fat or low cholesterol, weight loss or low calorie food and beverages products. Nowadays, sweet potatoes are known for several nutrition and health benefits, making them a perfect fit for numerous applications across industries. As a result, the demand for the sweet potatoes increases, which will be anticipated to boost the market growth.

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Data Bridge Market Research analyses that the sweet potatoes market is expected to reach USD 5678.75 million by 2030 from USD 3457.15 million in 2022, growing with the healthy CAGR of 6.40% in the forecast period of 2023 to 2030. Numerous nutrition benefits of sweet potatoes are anticipated to boost the global sweet potatoes market growth. Furthermore, increasing the market of dietary supplements and functional food will provide potential opportunities for market growth in the forecast period.

Rise of health awareness among consumers is expected to drive the market's growth rate

Now, Consumers are very conscious regarding health due to changing lifestyles, so they are paying more attention to what they have to drink and eat. This alteration has augmented consumers' popularity of plant-based, sugar-free, dairy-free, low-calorie, and gluten-free foods. Growing rates of non-communicable diseases such as cancer, obesity, cardiovascular disease, diabetes, and overweight among consumers contribute to this change in the population. With this increasing trend, consumers have been considering adopting some food products, such as sweet potatoes because they are gluten-free, nutrition dense, and have low calories. Sweet potatoes reduce the risk of numerous health issues and thus may drive the growth of the market globally.

Report Scope and Market Segmentation

Segment Analysis:

The sweet potatoes market is segmented on the basis of type, product type, nature, packaging type, end user and distribution channel.

• On the basis of type, the global sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour.

The whole product segment of type segment is anticipated to dominate the sweet potatoes market

The whole product segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 15957.73 million in 2022 in the forecast period of 2023 to 2030 due to the growing awareness regarding tuber's health benefits, such as lower type 2 diabetes risk, lower cancer risk, improved digestive health, eye health and immune function.

• On the basis of product type, the global sweet potatoes market is segmented into fresh, frozen, dried, and others. In 2022, the fresh segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 13954.23 million in 2022 in the forecast period of 2023 to 2030 due to rapid urbanization, augmented consumer awareness regarding the benefits of fresh food, and extensive usage across industries.
• On the basis of nature, the global sweet potatoes market is segmented into conventional and organic. In 2022, the conventional segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 24927.57 million in 2022 in the forecast period of 2023 to 2030 in the forecast period of 2023 to 2030 owing to its convenience and low manufacture price for manufacturers.
• On the basis of packaging type, the global sweet potatoes market is segmented into bags, pouches, box, tray, and others. In 2022, the bag segment is anticipated to dominate the global sweet potatoes market and is witnessed to be reach USD 13492.9 million in 2022 in the forecast period of 2023 to 2030 owing to the variety of material options and packaging sizes available.
• On the basis of end user, the global sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others.

The household segment of end-user segment is anticipated to dominate the sweet potatoes market

The household segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 15476.27 million in 2022 in the forecast period of 2023 to 2030 due to their ease of availability and increasing consumer awareness of the several health benefits of sweet potatoes.

• On the basis of distribution channel, the global sweet potatoes market is segmented into store-based retailing, and online retail. In 2022, the store-based retailing segment is anticipated to dominate the global sweet potatoes market and is witnessed to be USD 19312.03 million in 2022 in the forecast period of 2023 to 2030 due to its easy accessibility to all consumers and wide distribution network.

Major Players

Data Bridge Market Research recognizes the following companies as the major sweet potatoes market players in sweet potatoes market Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Sweet Potato Spirit Company (U.K.), Ham Farms (U.S.), Dole Food Company, Inc. (Ireland), McCain Foods Limited (U.S.), A.V. Thomas Produce (Canda), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.).

Market Development

• In August 2022, McCain Foods Limited and McDonald's Canada and has announced a new partnership to establish the Future of Potato Farming Fund. This will invest $1 million in demonstration, education and cost-sharing grants to help potato farmers and adopt regenerative practices and technology.
• In October 2020, Idahoan Foods launched a new product named Mashed Sweet Potatoes, under Honest Earth. This is the company's first product, with no artificial colors, flavors and preservatives, which is microwavable.
• In July 2020, The Kraft Heinz Company brand launched a new baby food product line namsed HEINZ BY NATURE, in Canada. This new product line will have 40 SKU's in numerous flavors such as Blueberry/Apple/Oat and Sweet Potato/Plum/ Pear. With this launch, the company has further extended its baby food market in Canada.
• In September 2020, Nash Produce launched a new tray pack for sweet potatoes, which can contain approximately 3-4 counts of sweet potatoes. This packaging is suitable for consumers with pre-washed products. With this development, the company has further expanded its product line.

Regional Analysis

Geographically, the countries covered in the sweet potatoes market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

As per Data Bridge Market Research analysis:

North America is the dominant region in sweet potatoes market during the forecast period 2023 to 2030

North America dominates the sweet potatoes market due to growing applications of sweet potatoes in food and beverages, and increasing awareness regarding health among consumers in this region. Furthermore, the increasing demand for sweet potatoes, producers are putting more effort into launching new products, winning accolades and certifications, promoting them and participating in market events in this region.

Asia-Pacific is estimated to be the fastest-growing region in sweet potatoes market the forecast period 2023 to 2030

Asia-Pacific is expected to grow during the forecast period of 2023 to 2030 owing to increasing awareness regarding health benefits of sweet potatoes over potatoes among consumers. Furthermore, the plant-based food market is gradually growing in the Asia-Pacific region. The development of this market will directly impact the growth of the sweet potatoes market.

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