Middle East and Africa White Goods Market is expected to grow with the CAGR of 5.2% in the forecast period of 2021 to 2027. The years considered for study are as mentioned below.
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Middle East and Africa white goods market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.
The major players dealing in Middle East and Africa white goods market are introducing strong range of product portfolio. This has helped companies to maximize the sales with enhanced product portfolio.
For instance,
- In June 2022, Siemens partnered with NVIDIA to transform the manufacturing industry with immersive experiences across the lifecycle from design through operation. This has in turn helped the company to earn more profit from all the regions.
- In March 2019, Samsung has showcased the innovative signage solutions at the 2019 Digital Signage Expo (DSE). The latest SMART signage innovation technology is the Samsung QMR/QBR line-up, which is armed with UHD picture quality and cutting-edge intelligent UHD upscaling technology. This would help the company to transform workspaces and create new, immersive experiences for customers.
- In January 2017, Whirlpool Corporation launched its new product namely Whirlpool Smart All-in-One Care Washer and Dryer Combo with a smart technology feature of washer and dryer combination. It comprised of one common load for washing and drying of clothes in the same machine with no shifting of clothes. The update was a new step towards increasing their technology based products into the market.
Siemens
Siemens is headquartered in Munich, Germany with a public ownership and it was founded in 1847. The company is engaged in manufacturing electrical and automation products focused on industry, infrastructure, transport, and healthcare. The company has several product categories which are Digital Business Platform, Building Technology, Drive Technology, Energy, Healthcare, Industrial Automation, Mobility, Financing, Services, Software and Consumer Products, out of which consumer products is the focused product category. The company has wide global presence across Europe, C.I.S., Asia, Africa, Middle East, Americas and Australia. The company has subsidiaries which are Siemens Healthineers (Germany), Siemens Mobility (Germany), Siemens Digital Industries Software (U.S.), Mendix, (U.S.) among others.
- In June 2022, Siemens launched Siemens Xcelerator, an open digital business platform to accelerate digital transformation. This has in turn helped the company to gain a competitive market share in the long run.
SAMSUNG
SAMSUNG is headquartered in Suwon, South Korea with a public ownership and it was founded in 1969. The company is engaged in providing a wide range of home electronics with cutting-edge technology including smartphones, tablets, TVs, home appliances and more. The company has several business categories which are IM, Semiconductor, CE, DP and Harman, out of which CE is the focused business category. The company has several product categories which are Mobile, TV & AV, Home Appliances, Laptop and Monitors, Displays, out of which Home Appliances is the focused product category. The company has wide global presence across Asia-Pacific, Europe, North America, South America and Middle East and Africa. The company has subsidiaries which are Samsung Electronics (South Korea); Samsung Biologics (South Korea); Cheil Worldwide (South Korea); Samsung Engineering (South Korea) among others.
- In February 2019, Samsung has launched the first signage based products featuring the unmatched picture quality of QLED 8K in Amsterdam at ISE (Integrated Systems Europe). This would be beneficial for the company as it is the latest technologically upgraded digital signage and would attract businesses as it has highest resolution with Artificial Intelligence (AI) upscaling technology.
- In March 2018, Samsung announced the launch of the next generation SMART signage solutions at Integrated Systems Europe (ISE) 2018. The SMART signage solution would be to bring about the shopping experience of the future for consumers for the hypermarket, fashion and food and beverage (F&B) shopping sectors. This would help the company to grow as these are the latest technologies for the digital signage market and the hypermarket, fashion and food and beverage (F&B) shopping sectors are tend to grow rapidly for which the businesses would adapt the solutions for more customer extractions.
Whirlpool
Whirlpool headquartered in Michigan, U.S. with a public ownership and it was founded in 1908. The company is engaged in developing and manufacturing of different home appliances products. The company has several business categories which are Laundry, Refrigeration, Cooking, Dishwashing, Spare Parts & Warranties and Others, out of which Laundry, Refrigeration, Cooking, Dishwashing are the focused business categories. The company has several product categories which are Refrigerators, Washing Machines, Air Conditioners, Microwaves, Dishwashers, Purifiers, out of which Refrigerators, Washing Machines, Air Conditioners, Microwaves, Dishwashers, Purifiers are the focused product categories. The company has wide global presence across Asia, Europe, North America, Latin America and Middle East and Africa. The company has subsidiaries which are JennAir (U.S.), Whirlpool of India Limited (India), Maytag (U.S.), Whirlpool S.A. (Brazil), Bauknecht (Germany) among others.
- In January 2017, Whirlpool launched its new product namely Fingerprint Resistant Black Stainless Steel Kitchen Suite in the kitchen appliance segment in order to ease the life of people and its customers. The product had certain characteristics such as personal taste reflector, hiding the fingerprints and smudges and can be wiped easily due to the matte finished surface. The product enhanced the product portfolio of the company improving the brand image of the company in the market.
