North America White Goods Market is expected to grow with the CAGR of 7.7% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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North America white goods market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in North America white goods market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in February 2019, Haier, Inc. teamed up with Gulfstream International in order to create small apartments with advanced smart technology with high end home appliances products such as voice control, fingerprint unlocking, passwords, IC cards, alarms and other security appliances with synchronized movements of lights and curtains. The development was a major step towards the use of upcoming smart home technology towards the North America residents.

Midea Group is the dominating player in North America white goods market. The other key players existing in the market includes Whirlpool, Johnson Controls, Samsung, LG Electronics, Panasonic Corporation, Symphony Limited, Godrej & Boyce Mfg. Co. Ltd., AB Electrolux, Hitachi, Ltd., SHARP CORPORATION, Haier Inc., Siemens, Mitsubishi Electric Corporation, Robert Bosch GmbH, The MiddleBy Corporation, Alliance Laundry System LLC, Avanti Products, DAEWOO ELECTRONICS CO. LTD., Miele, Sears Brands, LLC, TCL CORPORATION and among others.

Midea Group:

Midea Group, headquartered in Foshan, China was founded in 1968. The company is engaged in the production of consumer and commercial appliances with its advanced technological innovations. The company deals in many business segments such as HVAC, consumer appliances, robots and automatic system, other segments and unallocated among which HVAC and consumer appliances are the market focused segments. The company manufactures various products in various categories such as air conditioning, commercial AC, refrigeration, laundry, commercial oven, kitchen, home solutions, lighting, and compressor among which air conditioning, refrigeration, laundry, commercial oven, kitchen, home solutions are the market focused categories.

For instance,

• In February 2017, Midea Group established a strategic partnership with Servotronix Motion Control Ltd. The strategic alliance represented the company’s expansion in intelligent manufacturing.

The company has wide presence across Americas, Europe, Asia-Pacific and Middle East & Africa and it also generates the revenue from several subsidiaries company such as Midea Group Finance Co., Ltd (China), Midea International Holding Co., Ltd (Hong Kong), Midea Electric Netherlands (I) B.V. (Netherlands), Springer Carrier Ltda (Brazil), Toshiba Consumer Marketing Corporation (Japan), among others.

Haier Inc.:

Haier Inc., headquartered in Qingdao, China was founded in 1984. The company is engaged in providing better life solutions through its white goods productions and IoT economy. The company deals in many business segments such as refrigerators, washing machines, air conditioners, kitchen appliance products, water heaters, equipment components and channel integrated service business & others among which refrigerators, washing machines, air conditioners, kitchen appliance products and water heaters are the market focused segments. The company manufactures various products in various categories such as personal & household products and business solutions.

For instance,

• In March 2019, Haier, Inc. completed the installation of its new 5G smart home laboratory having features of advanced 5G technology in the home appliances. The laboratory is under test and could be launched in the second half of the year. The update was a big step towards business expansion and has enhanced the product portfolio of the company.

The company has wide presence across Americas, Middle East & Africa, Europe, South Asia, ASEAN, Australia and China. In addition to it, the company also generates its revenue from the various subsidiary companies such as Qingdao Haier Air-Conditioner Electronics Co., Ltd (China), Hefei Haier Air-conditioning Co., Limited (China), Wuhan Haier Electronics Co., Ltd. (China) and Guizhou Haier Electronics Co., Ltd (China) and among others

Johnson Controls:

Johnson Controls headquartered in Wisconsin, U.S. was founded in year 1883. The company is engaged in developing smart data driven products and solutions using sensors and artificial intelligence. The company deals in many business segments such as building technologies & solutions and power solutions among which power solutions is the market focused segment. The company manufactures various products in various categories such as HVAC equipment, fire detection, fire suppression, distributed energy storage, digital solutions, industrial refrigeration, building automation & controls, residential & smart home, security, retail solutions, batteries among which building automation & controls and residential & smart home are the market focused categories.

For instance,

• In May 2019, Johnson Controls and Evoteq, a digital transformation catalyst company entered into a partnership for a new project that will set new building technological standards for construction of intelligent buildings using artificial intelligence for offices as well as apartments to cater the needs for the public as well as private sectors.

The company has wide presence across Africa, Asia-Pacific, Caribbean, Central America, Europe, Middle East, North America and South America and have several subsidiaries such as SimplexGrinnell (U.S.), VARTA AG (Germany), Tyco Integrated Security (U.S.), York International (U.S.), Recaro (Germany), and among others.