Global Butterfly Pea Flowers Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Butterfly Pea Flowers Market Segmentation, By Type (Whole Dried Flowers, Powder, and Extract), Application (Food Products, Beverages, and Tea), Distribution Channel (Direct and Indirect) - Industry Trends and Forecast to 2032

Butterfly Pea Flowers Market Size

• The global butterfly pea flowers market was valued at USD 119.77 million in 2024 and is expected to reach USD 183.81 million by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 5.50%, primarily driven by is driven by a growing demand for natural ingredients
• This growth is driven by rise in health-conscious consumer behaviour

Butterfly Pea Flowers Market Analysis

• The butterfly pea flowers market has gained significant traction due to rising consumer interest in natural ingredients for food and beverages, especially in products such as herbal teas, natural colorants, and functional beverages. The growing awareness of the health benefits of butterfly pea flowers, such as antioxidant and anti-inflammatory properties, combined with their vibrant blue color, is attracting a wide consumer base that seeks plant-based and sustainable alternatives
• The market is primarily driven by increasing demand for organic, fair-trade-certified products, expanding applications in the cosmetic and personal care industries, and advancements in sustainable farming and harvesting practices. In addition, the rise of wellness trends and consumer interest in functional foods continues to fuel market growth
• Asia-Pacific dominates the butterfly pea flowers market, with countries such as Thailand, Vietnam, and India being major producers due to their favorable climatic conditions and established agricultural practices for butterfly pea cultivation. The region’s dominance is further supported by an increasing number of local manufacturers and exporters of butterfly pea-based products

• For instance, in Thailand, the adoption of butterfly pea flowers in both traditional herbal teas and modern functional beverages is growing, contributing to sustained market expansion within Southeast Asia
• Globally, butterfly pea flowers are becoming a key ingredient in premium natural colorants and vegan and gluten-free formulations. Innovations such as blue pea flower-based tea blends and natural food coloring for confectionery and beverages are driving industry transformation and supporting the shift toward high-quality, plant-based products.

Report Scope and Butterfly Pea Flowers Market Segmentation       

Butterfly Pea Flowers Market Trends

“Rising Demand for Natural and Sustainable Ingredients in Beverages and Food Products”

• The growing consumer preference for natural, plant-based ingredients is driving demand for butterfly pea flowers, which are celebrated for their vibrant color, health benefits, and versatility in a wide range of applications
• Beverage manufacturers, particularly those in the herbal tea and functional drinks sectors, are increasingly incorporating butterfly pea flowers to cater to the rising demand for organic, fair-trade, and sustainably sourced products
• The focus on clean labels, ethical sourcing, and plant-based diets is accelerating the integration of butterfly pea flowers into functional beverages, cosmetic products, and natural food colorants across global markets

For instance,

• In June 2024, Teavana launched a new range of herbal teas infused with Butterfly Pea Flowers, highlighting their antioxidant-rich benefits and vibrant color
• In March 2024, Wild Hibiscus Flower Co. introduced a line of Butterfly Pea Flower-based sparkling waters, emphasizing sustainability and natural ingredients
• In January 2023, My Blue Tea expanded its product portfolio by adding Butterfly Pea Flower-based infused teas, focusing on wellness and the growing trend for plant-based alternatives

• As the demand for authentic, craft chocolates continues to grow, the incorporation of sustainable sourcing, transparent labeling, and innovative flavor infusions will expand, meeting consumer expectations for premium chocolate experiences

Butterfly Pea Flowers Market Dynamics

Driver

“Expansion of Direct Trade and Sustainable Farming Initiatives”

• Producers of butterfly pea flowers are increasingly adopting direct trade and sustainable farming practices, ensuring better compensation for farmers and improved quality control over the flowers
• Consumers are leaning towards products with a farm-to-table approach, valuing the transparency and ethical sourcing associated with direct trade relationships, and showing preference for brands committed to sustainable farming
• Companies are incorporating traceability measures, such as block chain technology, to guarantee the ethical sourcing and sustainability of butterfly pea flowers, ensuring that the product's journey from farm to market remains transparent and efficient

For instance,

• In 2024, My Blue Tea expanded its direct trade network with small-scale farmers in Thailand, ensuring higher wages and supporting sustainable farming practices
• In 2023, Wild Hibiscus Flower Co. established partnerships with local farmers in Vietnam, promoting eco-friendly cultivation of butterfly pea flowers and ensuring fair trade practices

• As direct trade and sustainable farming initiatives gain traction, brands that emphasize transparency and ethically sourced ingredients will build stronger consumer trust and loyalty in the growing butterfly pea flowers market

Opportunity

“Rising Demand for Butterfly Pea Flowers in Cosmetics and Personal Care Products”

• With the growing focus on natural ingredients and sustainable beauty products, butterfly pea flowers are becoming a popular choice in the cosmetics and personal care industries due to their anti-aging and anti-inflammatory properties
• The demand for clean beauty products is rising, and butterfly pea flowers, known for their vibrant color and skin benefits, are being incorporated into a range of skincare and haircare formulations, including moisturizers, shampoos, and face masks
• Consumers are increasingly seeking plant-based and sustainably sourced cosmetics, making butterfly pea flowers an attractive option for brands aiming to meet the growing demand for eco-friendly and natural beauty solutions

For instance,

• In 2024, BYROE launched a blue-hued skincare line featuring butterfly pea flower extract to promote glowing skin and anti-aging effects
• In 2023, Lush Cosmetics introduced a butterfly pea flower-infused hair serum aimed at nourishing and strengthening hair with natural antioxidants

• As the clean beauty movement continues to gain momentum, the cosmetics and personal care sector presents a significant opportunity for butterfly pea flowers, with the market expected to grow as more brands focus on natural, plant-based, and sustainable product lines

Restraint/Challenge

“Standardization Issues in Butterfly Pea Flowers Production”

• There is a growing challenge in ensuring uniformity in flower size, color, and potency, which are crucial for its use in food, beverages, and cosmetics. Without industry-wide standards, manufacturers may face challenges in meeting customer expectations for quality and consistency

For instance,

• In March 2024, a butterfly pea flower supplier in Thailand experienced a significant quality variation in harvested flowers, affecting its contract with beverage manufacturers due to inconsistent color intensity
• In August 2023, a cosmetics company in the U.S. recalled a batch of butterfly pea flower-based products due to inconsistent quality that impacted the product’s efficacy and safety

• To overcome these challenges, companies must invest in training farmers, implement rigorous quality control protocols, and work towards establishing industry-wide standards for butterfly pea flowers to ensure consistent product quality and meet consumer expectations

Butterfly Pea Flowers Market Scope

The market is segmented on the basis of type, application, and distribution channel.

Butterfly Pea Flowers Market Regional Analysis

“Asia-Pacific is the Dominant Region in the Butterfly Pea Flowers Market”

• Butterfly pea flowers have been widely used in traditional herbal medicine, teas, and natural food coloring across countries such as Thailand, Indonesia, and India
• The rising demand for herbal and functional drinks in countries such as China and Japan is boosting the market
• Major producers such as Thailand and Vietnam ensure a steady supply of butterfly pea flowers for domestic and international markets

For Instance,

• In 2023, Thailand strengthened its export position by increasing butterfly pea flower shipments to Europe and North America for herbal tea and natural dye applications
• In 2022, Indian food and beverage brands introduced butterfly pea-based ready-to-drink beverages, capitalizing on the health and wellness trend
• In 2021,  Chinese herbal tea companies expanded their butterfly pea tea offerings, driving demand in traditional medicine and premium wellness products

• Asia-Pacific will continue to dominate the butterfly pea flowers market, driven by strong local cultivation, expanding beverage innovations, and global export

“Asia-Pacific is projected to register the Highest Growth Rate”

• Increasing Demand for Herbal and Functional Beverages: The region is witnessing a surge in butterfly pea flower-based teas, lattes, and cocktails, driven by health-conscious consumers
• Growing Natural Food Coloring Market: Food manufacturers are increasingly using butterfly pea flower extract as a natural blue and purple dye in confectionery, bakery, and dairy products
• Expanding Export Opportunities: Countries such as Thailand, Vietnam, and India are boosting their butterfly pea flower production and exports to meet rising international demand

For Instance,

• In 2023, Thailand’s food industry witnessed a 25% rise in exports of butterfly pea flower products, particularly to U.S. and European markets
• With growing consumer awareness, innovation in beverages, and rising global exports, Asia-Pacific is set to experience the highest growth rate in the butterfly pea flowers market

Butterfly Pea Flowers Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• SUJIKO Co. Ltd. (Japan)
• Siam Herbal Health CBD Co., Ltd (Thailand)
• Arisun ChemPharm Co, Ltd. (China)
• EverforEver BioTech (China)
• PARAMAN FOOD WORKS (India)
• Shaanxi Hongda Phytochemistry Co., Ltd. (China)
• Specialty Natural Products Public Company Limited (U.S.)
• Woodland Gourmet (U.S.)
• My Blue Tea (Australia)
• Wild Hibiscus Flower Co. (Australia)
• Yumchaa (Japan)

Latest Developments in Global Butterfly Pea Flowers Market

• In October 2024, Bigelow Tea launched Bigelow Butterfly Pea Flower in two flavors, Sapphire Bay and Vanilla Midnight
• In May 2024, California Natural Color added pure purple butterfly peas to its color portfolio for various applications
• In March 2023, Rishi Tea introduced Blue Jasmine Tea, a blend of rare ingredients sourced from artisan growers, creating a sparkling violet color and a concord grape-like flavor, available in stores from April 2023
• In October 2022, Wize Tea partnered with Vancouver-based muralist and artist Chairman Ting to create a limited-edition design for their new sparkling iced tea cans
• In July 2022, the tea-infused skincare range by BYROE launched products such as English Breakfast Tea Treatment Essence, Hibiscus Tea Glow Mist, and Rose Tea Eye Cream   

SKU-68954