The global digital agriculture market was valued at USD 17.51 billion in 2024 and is expected to reach USD 38.09 billion by 2032
During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 10.2%, primarily driven by the precision farming advancements
This growth is driven by factors such as rising adoption of precision farming and government initiatives and agri-tech investments
Digital Agriculture Market Analysis
Digital agriculture refers to the use of advanced technologies like IoT, AI, big data, and sensors to optimize farming practices, improve productivity, and ensure sustainable agricultural development
The demand for digital agriculture is significantly driven by the need for higher crop yields, as precision farming and data analytics enhance productivity. Climate change adaptation further fuels this demand, with digital tools aiding in weather forecasting and resource management. Additionally, smart technologies optimize the use of resources such as water, fertilizers, and pesticides, ensuring sustainable farming practices
The North America region stands out as one of the dominant region for digital agriculture, driven by its advanced technology, strong government support, high agri-tech investments, and widespread precision farming adoption
For instance, the U.S. leads in digital agriculture adoption. From large agribusiness corporations to independent farms, it utilizes cutting-edge precision farming technologies, government-backed initiatives, and significant agri-tech investments to drive advancements in smart farming solutions.
Globally, digital agriculture market ranks as the second-most crucial sector in modern farming, following precision farming technologies, and plays a pivotal role in enhancing efficiency, sustainability, and productivity in agriculture
Report Scope and Digital Agriculture Market Segmentation
Attributes
Digital Agriculture Key Market Insights
Segments Covered
By Type: Crop Monitoring, Artificial Intelligence, and Precision Farming
By Component: Hardware, Software, and Services
By Technology: Precision Farming, Remote Sensing, Variable Rate Technology (VRT), Robotics & Automation, Artificial Intelligence & Machine Learning, Internet of Things (IoT), Big Data Analytics, and Blockchain for Agriculture
By Applications: Field Mapping, Crop Scouting, Weather Tracking, Drone Analytics, Financial Management, Farm Inventory Management, and Others
Countries Covered
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Netherlands
Switzerland
Belgium
Russia
Italy
Spain
Turkey
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Australia
Thailand
Indonesia
Philippines
Rest of Asia-Pacific
Middle East and Africa
Saudi Arabia
U.A.E.
South Africa
Egypt
Israel
Rest of Middle East and Africa
South America
Brazil
Argentina
Rest of South America
Key Market Players
DTN (U.S.)
Farmers Edge Inc. (Canada)
Taranis (U.S.)
Eurofins Scientific (Luxembourg)
AgriWebb (Australia)
Monsanto Company (U.S.)
Bayer AG (Germany)
Deere & Company. (U.S.)
Accenture (Ireland)
Syngenta AG (Switzerland)
AgGateway (U.S.)
CropX inc. (U.S.)
Farmers Business Network (U.S.)
BASF SE (Germany)
DigitalGlobe (U.S.)
Market Opportunities
Data-Driven Decision-Making
Increasing Use of Big Data and Analytics
Value Added Data Infosets
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Digital Agriculture Market Trends
“Rising Need for Sustainable and Secure Food Production”
One prominent trend in the advancement of digital agriculture is the increasing integration of AI, IoT, and data analytics for efficient crop management and monitoring
These technologies enhance agricultural productivity by enabling real-time monitoring of soil conditions, weather patterns, and crop health, optimizing resource use and reducing wastage
For instance, precision farming solutions use satellite imagery and sensor-based monitoring to provide farmers with data-driven insights, helping maximize yields while minimizing environmental impact.
The integration of digital tools also supports automated decision-making, predictive analytics, and seamless farm management, improving operational efficiency and sustainability
These advancements are transforming agriculture, ensuring food security, and driving the demand for next-generation digital farming solutions to meet the growing global population’s needs
Digital Agriculture Market Dynamics
Driver
“Progress in Precision Agriculture Technologies”
The adoption of precision agriculture technologies, such as GPS-guided tractors and drones, is significantly driving the growth of the digital agriculture market
As the global demand for food rises, farmers are increasingly relying on these technologies to optimize resource use, enhance efficiency, and improve crop yields
Precision farming tools, such as GPS-based guidance systems, enable accurate planting and fertilization, reducing waste and ensuring maximum land utilization
The ongoing advancements in agricultural technology further highlight the need for cutting-edge solutions that integrate real-time data analytics, automation, and remote sensing for improved farm management
For instance,
In January 2025, according to an article published by The Verge, John Deere introduced autonomous tractors equipped with 16 cameras and onboard Nvidia GPUs for real-time processing. These tractors enhance productivity and address labor shortages in agriculture, acting as a key driver for the global digital agriculture market by improving efficiency and sustainability in modern farming
In March 2025, according to an article published by AP News, vineyards are increasingly adopting AI-backed autonomous tractors for precision farming. These tractors map vineyards, process data, and assist in making informed decisions, thereby reducing fuel use and pollution. This trend acts as a key driver for the global digital agriculture market, as it enhances efficiency, sustainability, and resource optimization in modern farming practices
As more farmers and agribusinesses adopt these innovations, the demand for digital agriculture solutions continues to rise, ensuring sustainable farming practices and reducing overall production costs
Opportunity
“Data-Driven Decision-Making”
AI-powered digital agriculture tools enable data collection and advanced analytics, helping farmers make informed decisions on crop management, pest control, and resource allocation
AI algorithms can analyze real-time farm data and provide instant feedback, assisting farmers in detecting potential issues such as soil deficiencies, pest infestations, or crop diseases
For instance,
In March 2025, according to an article published by Farmonaut, the company offers an AI-driven satellite crop monitoring system that provides farmers with actionable insights. By analyzing data from satellite imagery and weather patterns, the platform assists in customized crop management strategies, early pest and disease detection, and optimized resource allocation. This technology enhances precision farming, enabling farmers to make data-driven decisions for improved yield and sustainability.
In November 2024, according to an article published by Farming Shelter, AI-driven pest control systems are revolutionizing plant protection. By leveraging image recognition technology, these systems can scan crops for signs of pests and diseases, providing real-time alerts for timely and targeted interventions. This innovation helps farmers reduce crop losses, minimize pesticide use, and enhance overall agricultural sustainability.
Additionally, AI-driven analytics platforms can help farmers review historical data, compare yield patterns, track farm performance, and optimize agricultural strategies for increased productivity and sustainability
Restraint/Challenge
“High Initial Investment”
The high cost of digital agriculture technologies poses a significant challenge for the market, particularly affecting adoption among smaller or resource-constrained farmers
These technologies, including precision farming equipment, software, and AI-driven analytics tools, often require a significant initial investment
This substantial financial barrier can deter small-scale farmers from adopting advanced agricultural solutions, leading to continued reliance on traditional farming methods and slowing market penetration
Digital Agriculture Market Scope
The market is segmented on the basis of type, component, technology, and application.
Segmentation
Sub-Segmentation
By Type
Crop Monitoring
Artificial Intelligence
Precision Farming
By Component
Hardware
Software
Services
By Technology
Precision Farming
Remote Sensing
Variable Rate Technology (VRT)
Robotics & Automation
Artificial Intelligence & Machine Learning
Internet of Things (IoT)
Big Data Analytics, Blockchain for Agriculture
By Application
Field Mapping
Crop Scouting
Weather Tracking
Drone Analytics
Financial Management
Farm Inventory Management
Others
Digital Agriculture Market Regional Analysis
“North America is the Dominant Region in the Digital Agriculture Market”
North America dominates the digital agriculture market, driven by government initiatives promoting modern agricultural technologies, developed infrastructure, and the strong presence of key industry players.
The U.S. holds a significant share due to increased adoption of precision farming solutions, integration of AI and IoT in agriculture, and rising investments in agri-tech innovations.
The availability of advanced digital infrastructure, supportive policies, and funding for agricultural technology research further strengthens market growth in the region.
Additionally, the presence of major industry leaders and the growing demand for sustainable and efficient farming solutions continue to fuel the expansion of the digital agriculture market across North America
“Asia-Pacific is Projected to Register the Highest Growth Rate”
The Asia-Pacific region is expected to witness the highest growth rate in the digital agriculture market, driven by government initiatives promoting modern farming technologies and increasing awareness about precision agriculture.
Countries such as China, India, and Japan are emerging as key markets due to rapid advancements in agricultural technology, rising demand for food security, and growing adoption of smart farming solutions.
Japan, with its highly developed technological infrastructure and strong focus on automation in agriculture, remains a crucial market for precision farming equipment. The country continues to lead in integrating AI, IoT, and robotics in farming practices.
China and India, with their large agricultural sectors and increasing government support for digitalization in farming, are witnessing rising investments in precision agriculture. The expanding presence of global agri-tech companies and improved access to digital farming solutions further contribute to market growth in the region
Digital Agriculture Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
The Major Market Leaders Operating in the Market Are:
DTN (U.S.)
Farmers Edge Inc. (Canada)
Taranis (U.S.)
Eurofins Scientific (Luxembourg)
AgriWebb (Australia)
Monsanto Company (U.S.)
Bayer AG (Germany)
Deere & Company. (U.S.)
Accenture (Ireland)
Syngenta AG (Switzerland)
AgGateway (U.S.)
CropX inc. (U.S.)
Farmers Business Network (U.S.)
BASF SE (Germany)
DigitalGlobe (U.S.)
Latest Developments in Global Digital Agriculture Market
In November 2020, TELUS Agriculture, one of the leading participants in the farm industry, announced the launch of a new business unit that will deliver creative and advanced solutions to help the agriculture industry become more digitalized and connected. The service will assist in data analysis and production, efficiency, and better food outcomes
In April 2024, AGCO Corporation and Trimble established a joint venture called PTx Trimble, with AGCO holding an 85% stake and Trimble owning 15%. This collaboration merges Trimble's precision agriculture business with AGCO's JCA Technologies to create a new company focused on enhancing services for farmers. PTx Trimble aims to offer advanced factory-fit and retrofit solutions, catering to the mixed-fleet precision agriculture market
In May 2024, CNH Industrial N.V. partnered with Intelsat to provide farmers with reliable internet access through a ruggedized satellite communications (SATCOM) service. This initiative aims to enhance connectivity for CNH equipment operating in remote and challenging locations. Leveraging Intelsat’s expertise in SATCOM, the service will utilize multi-orbit internet access, combining geosynchronous and low-Earth orbit capabilities. Initially launching in Brazil in the second half of 2024—targeting areas with limited high-speed internet access for agriculture—the service will be installed and supported by Case IH and New Holland dealers. The collaboration plans to expand coverage to the U.S., Australia, and other regions, ensuring wider access to reliable satellite internet for farmers worldwide
In October 2023, Deere & Company partnered with Sweden-based Delaval to launch the Milk Sustainability Center, a digital platform designed to help dairy farmers optimize nutrient use efficiency and enhance sustainability. This initiative simplifies the complexities of dairy farming by integrating crop and animal performance data, enabling more efficient farm management. By consolidating precision data into a single, accessible system, the platform aims to support farmers in making informed, sustainable decisions
In June 2022, Bangalore-based agri-tech company Cropin announced plans to launch its Agriculture Cloud (Agcloud). This platform digitizes farmer data, including crop and location details, and offers applications designed to address agricultural challenges. The digitized information supports the implementation of farming programs and helps in crop selection
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