Global Digital Signage Software Market, By Service (Maintenance and Support Service, Installation Services), Type (Content Management System, Edge Server Software), Application (Banking, Transportation, Entertainment, Education, Retail, Corporate, Healthcare, Hospitality, Government) - Industry Trends and Forecast to 2030.
Digital Signage Software Market Analysis and Size
The global digital signage software market is segmented based on service, type, and application. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
Data Bridge Market Research analyses that the global digital signage software market is valued at USD 8.88 billion in 2022 and is expected to reach USD 26.54 billion by 2030, registering a CAGR of 15.84% during the forecast period of 2023-2030. “Retail” accounts for the largest application segment in the respective market, owing to the high demand for digitized advertisements for marketing and promotions. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research include depth expert analysis, pricing analysis, and regulatory framework.
Digital Signage Software Market Scope and Segmentation
|
Report Metric
|
Details
|
|
Forecast Period
|
2023 to 2030
|
|
Base Year
|
2022
|
|
Historic Years
|
2021 (Customizable into 2015-2020)
|
|
Quantitative Units
|
Revenue in USD Million, Volumes in Units, Pricing in USD
|
|
Segments Covered
|
By Service (Maintenance and Support Service, Installation Services), Type (Content Management System, Edge Server Software), Application (Banking, Transportation, Entertainment, Education, Retail, Corporate, Healthcare, Hospitality, Government)-
|
|
Countries Covered
|
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa
|
|
Market Players Covered
|
Panasonic Corporation (Japan), LG Display Co., Ltd (South Korea), HannStar Display Corporation (Taiwan), AU Optronics Corp. (Taiwan), Chi Mei Corporation. (Taiwan), SAMSUNG (South Korea), SHARP CORPORATION (Japan), Schneider Electric (France), Siemens (Germany), Mitsubishi Electric Corporation (Japan), SONY INDIA. (India), FUJITSU (Japan), Chunghwa Picture Tubes, LTD. (Taiwan), Barco.(Belgium), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan), Advantech Co., Ltd (Taiwan)
|
|
Market Opportunities
|
|
Market Definition
Digital signage, or dynamic signage, refers to an electronic display that assists in advertising broadcast data, advertises contents, and television programming, among other contents. Digital signs use various technologies, including LCD and LED. These dynamic signage find application in private institutions and public places such as restaurants, retail outlets, and corporate environments.
Global Digital Signage Software Market Dynamics
Drivers
- Demand for the Digitized Promotion
The increase in demand for the digitized promotion of products and services to attract the attention of the target audience acts as one of the major factors driving the growth of the digital signage software market.
- Demand for 4K Digitized Sign Displays
The rise in demand for 4K digitized sign displays with the embedded software and media player accelerate the market growth. These signs deliver customers an affordable Ultra HD digital signage solution that has a positive impact on the market.
- Technologically Advanced Products
The emergence of innovative products, such as leak detector systems, home monitoring systems, and complicated monetary products, further influence the market. Also, the rise in demand for digital signage in public and commercial sectors assists in the expansion of the market.
Additionally, rapid urbanization, change in lifestyle, surge in investments, and increased consumer spending positively impact the digital signage software market.
Opportunity
- Increasing Adoption of cloud-based digital signage solutions by businesses during COVID-19
Furthermore, adoption of cloud-based digital signage solutions by businesses during COVID-19 extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Also, rise in demand for smart digital signage triggered by spread of COVID-19 will further expand the market.
Restraint/Challenge
- Online advertiseing trend
On the other hand, trends of online advertising and broadcasting further triggered by COVID-19 is expected to obstruct market growth. Also, security issues associated with digital signage are projected to challenge the digital signage software market in the forecast period of 2023-2030.
This global digital signage software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable frequency drive market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In May 2022: Google announced the expansion of its Privacy Sandbox initiative, aimed at developing privacy-focused advertising solutions while addressing users' privacy concerns
- LG launched LSAA LED signage series, one of the most advanced LED signage systems in July’2020. This new series provides design, giant-screen performance, and integration with cable-less block assembly design
- In August 2021: Amazon Advertising expanded its "Sponsored Display" offering, allowing advertisers to target audiences based on shopping behaviors, product interests, and related product views
Global Digital Signage Software Market Scope
The global digital signage software market is segmented on the basis of service, type, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions for identifying core market applications.
Service
- Maintenance and Support Service
- Installation Services
Type
- Content Management System
- Edge Server Software
Application
- Banking
- Transportation
- Entertainment
- Education
- Retail
- Corporate
- Healthcare
- Hospitality
- Government
Global Digital Signage Software Market Country Analysis/Insights
The global digital signage software market is analyzed and market size insights and trends are provided by country, service, type, and application, as referenced above.
The regions covered in the global digital signage software market are North America, South America, Europe, Asia-Pacific, the Middle East and Africa. The countries covered in the global digital signage software market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.
North America is expected to dominate the digital signage software market because of the presence of dedicated suppliers of the product and the rise in demand for signage in the retail industry within the region.
Asia-Pacific is expected to witness significant growth during the forecast period of 2023 to 2030 because of the rise in awareness regarding the benefits of digital signage in the region.
The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.
The global digital signage software market also provides you with a detailed market analysis for every region’s growth in an advertisement for capital equipment, installed base of different kinds of products for the global digital signage software market, the impact of technology using lifeline curves, and changes in battery regulatory scenarios and their impact on the variable frequency drive market. The data is available for the historic period 2015-2020.
Competitive Landscape and Global Digital signage software market Share Analysis
The global digital signage software market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global digital signage software market.
Some of the major players operating in the global digital signage software market are:
- Panasonic Corporation (Japan)
- LG Display Co., Ltd (South Korea)
- HannStar Display Corporation (Taiwan)
- AU Optronics Corp. (Taiwan)
- Chi Mei Corporation. (Taiwan)
- SAMSUNG (South Korea)
- SHARP CORPORATION (Japan)
- Schneider Electric (France)
- Siemens (Germany)
- Mitsubishi Electric Corporation (Japan)
- SONY INDIA. (India)
- FUJITSU (Japan)
- Chunghwa Picture Tubes, LTD. (Taiwan)
SKU-