Global Personalized Dietary Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Personalized Dietary Supplements Market, By Type (Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, and Probiotics), Function (Additional, Medicinal, and Sports Nutrition), Dosage Forms (Tablets, Capsule, Powders, Liquids, and Others), Application (Additional Supplements, Medicinal Supplements, Sports Nutrition, Lifestyle Diseases, Inherited Diseases, and Others), and End-Use (Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, and Others) – Industry Trends and Forecast to 2032.

Personalized Dietary Supplements Market Size

• The global personalized dietary supplements market size was valued at USD 6.52 billion in 2024 and is expected to reach USD 12.44 billion by 2032, at a CAGR of 8.40% during the forecast period
• The market growth is primarily driven by increasing consumer awareness of personalized nutrition, advancements in nutrigenomics, and the rising prevalence of lifestyle-related health conditions
• Growing demand for tailored health solutions, coupled with the integration of digital platforms and AI-driven personalization tools, is positioning personalized dietary supplements as a preferred choice for health-conscious consumers

Personalized Dietary Supplements Market Analysis

• Personalized dietary supplements, designed to meet individual nutritional needs based on genetic, lifestyle, and health data, are becoming integral to preventive healthcare and wellness strategies. These supplements offer customized solutions for optimal health outcomes, enhanced by digital tools and consumer-centric delivery models
• The surge in demand is fueled by rising health consciousness, increasing adoption of personalized healthcare solutions, and advancements in technologies such as genetic testing and AI analytics
• North America dominated the personalized dietary supplements market with a revenue share of 42.5% in 2024, driven by early adoption of personalized nutrition, high disposable incomes, and a robust presence of key industry players
• Asia-Pacific is expected to be the fastest-growing region during the forecast period, propelled by rising health awareness, increasing urbanization, and growing disposable incomes
• The vitamins segment dominated the largest market revenue share of 38.2% in 2024, driven by widespread consumer awareness of vitamin deficiencies and their role in supporting immunity, energy, and overall health. Personalized vitamin formulations tailored to individual needs are increasingly popular.

Report Scope and Personalized Dietary Supplements Market Segmentation 

Personalized Dietary Supplements Market Trends

“Increasing Integration of AI and Big Data Analytics”

• The global personalized dietary supplements market is experiencing a significant trend toward integrating Artificial Intelligence (AI) and Big Data analytics
• These technologies enable advanced data processing and analysis, providing deeper insights into individual nutritional needs, health conditions, and lifestyle preferences
• AI-powered platforms allow for personalized supplement recommendations by analyzing genetic profiles, dietary habits, and health metrics, ensuring tailored solutions for consumers

  • For instances, companies are developing AI-driven tools that assess biomarker data to create customized supplement formulations or optimize dosage based on real-time health monitoring

• This trend enhances the value proposition of personalized dietary supplements, making them more appealing to health-conscious consumers and wellness providers
• AI algorithms can analyze a wide range of consumer data, including dietary deficiencies, exercise patterns, sleep quality, and even stress levels, to deliver precise supplement recommendations

Personalized Dietary Supplements Market Dynamics

Driver

“Rising Demand for Personalized Health Solutions and Preventive Care”

• Increasing consumer demand for personalized health and wellness solutions, such as tailored nutrition plans and preventive care, is a major driver for the global personalized dietary supplements market
• Personalized dietary supplements enhance health outcomes by offering targeted solutions for specific needs, such as immune support, cognitive health, or athletic performance
• Government initiatives promoting preventive healthcare and wellness, particularly in North America, the dominating region, are contributing to the widespread adoption of personalized supplements
• The proliferation of wearable health devices and advancements in 5G technology are further enabling the expansion of personalized supplement applications, offering real-time health data integration for more precise formulations
• Manufacturers are increasingly offering personalized supplement options through direct-to-consumer platforms and partnerships with wellness centers to meet consumer expectations and enhance product value

Restraint/Challenge

“High Cost of Personalization and Data Privacy Concerns”

• The substantial initial investment required for advanced formulation, and delivery systems for personalized dietary supplements can be a significant barrier to adoption, particularly in emerging markets
• Developing and integrating personalized supplement solutions can be complex and costly, requiring specialized technology and expertise
• In addition, data security and privacy concerns pose a major challenge. Personalized dietary supplements rely on collecting and analyzing sensitive health and genetic data, raising concerns about potential breaches, misuse of information, and compliance with data protection regulations
• The fragmented regulatory landscape across different countries regarding health data collection, storage, and usage complicates operations for international manufacturers and service provider
• These factors can deter potential consumers and limit market expansion, particularly in regions such as Asia Pacific, the fastest-growing region, where cost sensitivity and awareness of data privacy are significant considerations

Personalized Dietary Supplements market Scope

The market is segmented on the basis of type, function, dosage forms, application, and end-use.

• By Type

On the basis of type, the global personalized dietary supplements market is segmented into vitamins, minerals, botanicals, amino acids, enzymes, and probiotics. The vitamins segment dominated the largest market revenue share of 38.2% in 2024, driven by widespread consumer awareness of vitamin deficiencies and their role in supporting immunity, energy, and overall health. Personalized vitamin formulations tailored to individual needs are increasingly popular.

The probiotics segment is expected to witness the fastest growth rate from 2025 to 2032, fueled by growing consumer interest in gut health, digestion, and immune system support. Advancements in microbiome analysis and personalized formulations are accelerating adoption.

• By Function

On the basis of function, the global personalized dietary supplements market is segmented into additional, medicinal, and sports nutrition. The additional function segment accounted for the largest market revenue share of 42.8% in 2024, driven by the rising demand for supplements addressing general wellness and preventative health needs, such as energy enhancement and immune support.

The sports nutrition segment is anticipated to experience the fastest growth rate from 2025 to 2032, propelled by increasing participation in fitness activities and demand for personalized supplements to optimize athletic performance, recovery, and muscle growth.

• By Dosage Forms

On the basis of dosage forms, the global personalized dietary supplements market is segmented into tablets, capsules, powders, liquids, and others. The capsules segment dominated the market with a revenue share of 45.3% in 2024, attributed to their ease of consumption, precise dosing, and widespread use in personalized supplement regimens.

The powders segment is expected to witness the fastest growth rate of 18.4% from 2025 to 2032, driven by consumer preference for customizable dosages and the ability to mix powders into beverages for convenience and enhanced absorption.

• By Application

On the basis of application, the global personalized dietary supplements market is segmented into additional supplements, medicinal supplements, sports nutrition, lifestyle diseases, inherited diseases, and others. The additional supplements segment held the largest market revenue share of 40.7% in 2024, as consumers increasingly seek personalized solutions to support general health and wellness.

The lifestyle diseases segment is anticipated to grow significantly from 2025 to 2032, driven by the rising prevalence of conditions such as obesity, diabetes, and cardiovascular diseases, with personalized supplements tailored to manage these conditions effectively.

• By End-Use

On the basis of end-use, the global personalized dietary supplements market is segmented into hospitals, clinics, home care, wellness and fitness centers, ambulatory care, and others. The home care segment accounted for the largest market revenue share of 52.6% in 2024, driven by the convenience of at-home supplement consumption and the rise of direct-to-consumer personalized supplement brands.

The wellness and fitness centers segment is expected to witness rapid growth of 19.2% from 2025 to 2032, fueled by increasing consumer engagement in fitness programs and the integration of personalized supplements in wellness routines.

Personalized Dietary Supplements Market Regional Analysis

• North America dominated the personalized dietary supplements market with a revenue share of 42.5% in 2024, driven by early adoption of personalized nutrition, high disposable incomes, and a robust presence of key industry players
• Consumers prioritize personalized supplements for health optimization, disease prevention, and fitness enhancement, particularly in regions with high health awareness and diverse lifestyle needs
• Growth is supported by advancements in nutrigenomics, personalized health diagnostics, and rising adoption in both direct-to-consumer and clinical settings

U.S. Personalized Dietary Supplements Market Insight

The U.S. personalized dietary supplements market captured the largest revenue share of 84.4% in 2024 within North America, fueled by strong consumer awareness of personalized nutrition benefits and robust demand for supplements addressing lifestyle diseases and wellness goals. The trend toward health-conscious lifestyles and increasing use of digital health platforms for supplement customization further boost market expansion. Integration of personalized supplements in wellness programs and clinical recommendations complements direct-to-consumer sales, creating a dynamic market ecosystem.

Europe Personalized Dietary Supplements Market Insight

The Europe personalized dietary supplements market is expected to witness significant growth, supported by regulatory focus on preventive healthcare and consumer demand for tailored wellness solutions. Consumers seek supplements that enhance overall health, support immunity, and address specific deficiencies. Growth is prominent in both clinical prescriptions and direct-to-consumer channels, with countries such as Germany and France showing notable uptake due to rising health consciousness and aging populations.

U.K. Personalized Dietary Supplements Market Insight

The U.K. market for personalized dietary supplements is expected to witness rapid growth, driven by demand for customized nutrition to support wellness and manage lifestyle diseases in urban and suburban populations. Increased interest in fitness and preventive healthcare, alongside growing awareness of the benefits of personalized vitamins and probiotics, encourages adoption. Evolving regulations promoting health safety standards further influence consumer preferences, balancing efficacy with compliance.

Germany Personalized Dietary Supplements Market Insight

Germany is expected to witness rapid growth in the personalized dietary supplements market, attributed to its advanced healthcare sector and high consumer focus on preventive health and wellness. German consumers prefer scientifically backed supplements, such as vitamins and amino acids, that support energy, immunity, and overall health. The integration of personalized supplements in clinical settings and direct-to-consumer platforms supports sustained market growth.

Asia-Pacific Personalized Dietary Supplements Market Insight

The Asia-Pacific region is expected to witness the fastest growth rate, driven by rising health awareness, increasing disposable incomes, and expanding wellness industries in countries such as China, India, and Japan. Growing demand for personalized nutrition to address lifestyle diseases, sports nutrition, and general wellness boosts market growth. Government initiatives promoting health and wellness further encourage the adoption of advanced personalized supplements.

Japan Personalized Dietary Supplements Market Insight

Japan’s personalized dietary supplements market is expected to witness rapid growth due to strong consumer preference for high-quality, scientifically formulated supplements that enhance health and longevity. The presence of major health and wellness brands and the integration of personalized supplements in clinical and fitness settings accelerate market penetration. Rising interest in customized nutrition for sports and preventive healthcare also contributes to growth.

China Personalized Dietary Supplements Market Insight

China holds the largest share of the Asia-Pacific personalized dietary supplements market, propelled by rapid urbanization, rising health consciousness, and increasing demand for tailored nutrition solutions. The country’s growing middle class and focus on preventive healthcare support the adoption of personalized supplements, particularly for lifestyle diseases and wellness. Strong domestic manufacturing capabilities and competitive pricing enhance market accessibility.

Personalized Dietary Supplements Market Share

The personalized dietary supplements industry is primarily led by well-established companies, including:

• Glanbia PLC (Ireland)
• Now Health International (U.S.)
•  Nutiva Inc. (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm. (U.S.)
• Kerry Group plc. (Ireland)
• Nature's Bounty (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Danone S.A. (France)
• GNC Holdings, LLC (U.S.)
• Orgain, Inc. (U.S.)
• True Nutrition (U.S.)

What are the Recent Developments in Global Personalized Dietary Supplements Market?

• In July 2025, Viome Life Sciences Inc. unveiled its VRx MyBiotics Personalized Toothpaste & Gel, a revolutionary oral care system powered by AI and oral microbiome data. Designed to support whole-body wellness, the dual-action formula includes a Sunrise Cleanse & Restore Gel for plaque removal and gum health, and a Nightly Nourish & Protect Toothpaste enriched with prebiotics, postbiotics, and polyphenols. Personalized through Viome’s Oral Health Intelligence™ Test, the product goes beyond traditional supplements by addressing the root causes of oral health issues and promoting systemic benefits—ushering in a new era of preventive, personalized healthcare
• In September 2024, Bioniq partnered with Truemed to enable eligible consumers to purchase its personalized nutritional supplements using Health Savings Account (HSA) and Flexible Spending Account (FSA) funds. This collaboration recognizes Bioniq’s supplements as medically necessary, allowing users to invest in preventative healthcare with pre-tax dollars, potentially saving up to 30% on their purchases. The initiative expands access to Bioniq’s AI-driven formulations, tailored through blood biomarker data or health assessments, and underscores a broader shift toward proactive, personalized wellness solutions
• In April 2024, UK-based Hexis announced a strategic integration with TrainingPeaks, becoming the first app to dynamically estimate an athlete’s nutritional needs based on their specific workout data. This partnership enables real-time, personalized nutrition plans tailored to each athlete’s training regimen, simplifying complex sports nutrition through Hexis’ proprietary Carb Coding™ technology. By translating planned and completed workouts into actionable fueling strategies, Hexis empowers athletes to optimize performance, recovery, and endurance. The integration also streamlines coaching workflows, offering 24/7 support and individualized insights—highlighting the growing role of AI-driven personalization in sports nutrition
• In April 2024, the FDA issued a recall of Tejocote Dietary Supplements sold under brands such as Eva Nutrition, Science of Alpha, Niwali, and NWL Nutra, after discovering they contained undeclared toxic yellow oleander—a poisonous plant known to cause neurologic, gastrointestinal, and cardiovascular effects, which can be severe or even fatal. The products were mislabeled as tejocote root but were found to be substituted with Thevetia peruviana, a toxic herb native to Central America. This incident underscores the persistent issue of health fraud in the supplement industry and the urgent need for robust regulatory oversight to protect consumers from mislabeled and dangerous products
• In March 2024, Samsung revealed that its upcoming Galaxy Ring will revolutionize personalized nutrition by integrating with Samsung Food, an AI-powered recipe and meal planning platform. The smart ring will analyze users’ caloric intake, BMI, and other health metrics to generate customized diet plans and tailored recipes. It can also sync with Samsung’s smart refrigerators to assess available ingredients and suggest meals accordingly. This innovation marks Samsung’s deeper entry into the personalized health tech space, blending wearable data with smart home ecosystems to support holistic wellness and dietary management

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