Global Rice Protein Market, By Type (Isolates, Concentrates, and Hydrolysates), Category (Conventional and Organic), Source Type (Brown, White, Red, Black, and Others), Extraction Process (Wet Processing and Dry Processing), Modification Type (Thermal Modification, Chemical Modification, and Enzyme Modification), Protein Concentrates (>70% Protein, Between 20%-70%, and <20% Protein), Form (Dry and Liquid), Fortification (Regular and Fortified), Application (Food Products, Nutraceuticals and Dietary Supplements, Beverages, Animal Feed, Cosmetics and Personal Care, Pharmaceuticals, and Others) - Industry Trends and Forecast to 2031.
Rice Protein Market Analysis and Size
The rise in health and wellness trends, increasing demand for plant-based proteins, growing application of rice protein in functional foods and beverages, and rapid growth in the fitness and sports nutrition industry are the major factors driving the market growth. However, the major factors restraining the market growth are the limited amino acid profile and stiff competition from other plant-based proteins. On the other hand, the gradual shift towards clean-label products and improved technology on alternative meat products is expected to act as an opportunity for market growth. However, the disruptions in the supply chain of rice proteins are expected to act as a challenge to market growth.
Data Bridge Market Research analyzes that the global rice protein market is expected to reach USD 372,364.71 thousand by 2031 from USD 267,240.29 thousand in 2023, growing at a CAGR of 4.3% in the forecast period of 2024 to 2031.
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Year
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2022 (Customizable 2016-2021)
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Quantitative Units
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Revenue in USD Thousand, Volume in Tons
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Segments Covered
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Type (Isolates, Concentrates, and Hydrolysates), Category (Conventional and Organic), Source Type (Brown, White, Red, Black, and Others), Extraction Process (Wet Processing and Dry Processing), Modification Type (Thermal Modification, Chemical Modification, and Enzyme Modification), Protein Concentrates (>70% Protein, Between 20%-70%, and <20% Protein), Form (Dry and Liquid), Fortification (Regular and Fortified), Application (Food Products, Nutraceuticals and Dietary Supplements, Beverages, Animal Feed, Cosmetics and Personal Care, Pharmaceuticals, and Others)
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Countries Covered
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U.S., Canada, Mexico, Germany, U.K., France, Netherlands, Spain, Belgium, Italy, Denmark, Russia, Sweden, Switzerland, Poland, Turkey, Rest of Europe, China, Japan, India, South Korea, Indonesia, Australia, Thailand, Philippines, Vietnam, Malaysia, Singapore, New Zealand, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, U.A.E., Saudi Arabia, Oman, Kuwait, Qatar, and Rest of Middle East and Africa
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Market Players Covered
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Kerry Group plc., Gulshan Polyols Ltd., Gehl Foods, LLC., Shafi Gluco Chem, Prinova Group LLC., SACCHETTO S.P.A., Farbest Brands, BENEO, Tiba Trade, Bioway (Xi'An) Organic Ingredients Co., Ltd., Pioneer Industries Private Limited, SWEET ADDITIONS, LLC., ETChem, VR Enterprises, Axiom Foods, Inc., Singsino Group Limited, AIDP, Titan Biotech., Z-COMPANY, Golden Grain Group Limited, Foodchem International Corporation, Lotioncrafter, Creative Enzymes, The Green Labs LLC., and RAJVI ENTERPRISE, among others
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Market Definition
Rice protein is a plant-derived protein extracted from rice grains, typically brown rice. It serves as a valuable alternative protein source for individuals seeking plant-based or allergen-friendly options. Produced through processes such as milling, fermentation, and isolation, rice protein contains essential amino acids and is low in allergenic compounds, making it suitable for various dietary preferences. With applications in the food, beverage, and nutrition industries, it contributes to the growing market for plant-based proteins, offering a sustainable and versatile protein option for consumers embracing vegetarian, vegan, or gluten-free lifestyles.
Global Rice Protein Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of these are discussed in detail below:
Driver
- Rise in Health and Wellness Trends
People are actively seeking ways to incorporate better nutrition and regular exercise into their routines as they are concerned about maintaining a healthy lifestyle. Protein powders are often perceived as a convenient and efficient way to supplement protein intake, especially for those engaged in fitness activities. Furthermore, the fitness and sports industry has witnessed remarkable growth, with individuals participating in various physical activities ranging from gym workouts to competitive sports. Protein powders are seen as a way to support muscle recovery, growth, and overall performance, making them popular among athletes and fitness enthusiasts.
A broader trend toward health and wellness has prompted consumers to focus on their nutritional choices. As a result, many individuals are researching and adopting dietary practices that align with their health goals, including incorporating protein supplements. Consumers are becoming more health-conscious and are actively seeking nutrient-dense foods. Rice protein, being a good source of essential amino acids and low in fat and calories, caters to the demand for nutritionally rich alternatives.
Overall, the increasing awareness regarding health and wellness among consumers has played a pivotal role in driving the market growth. The demand for protein is likely to remain robust, fostering further innovation and expansion in the market as individuals continue to prioritize their well-being and seek convenient ways to meet their nutritional needs.
Opportunity
- Gradual Shift towards Clean-Label Products
Organic product demand is being driven by health-conscious consumers looking for clean-label and minimally processed alternatives. Individuals looking for wholesome, natural sources of nutrition will prefer organic rice protein, which is devoid of synthetic chemicals and genetically modified organisms. This establishes organic rice protein as a preferable option for health-conscious consumers, supporting the industry's growth. An important driving force for the organic food market is the emphasis on sustainability and environmental responsibility. Organic agricultural practices enhance soil health, biodiversity, and environmental sustainability. Choosing organic rice protein supports these principles by attracting environmentally conscious consumers who want products with less environmental footprints. This is consistent with broader trends favoring sustainable and environmentally friendly solutions. Organic rice protein becomes an attractive alternative as consumers adopt plant-based diets and seek plant-derived protein sources. Its plant-based composition caters to the growing popularity of vegetarian, vegan, and flexitarian diets. Furthermore, organic certification ensures that the food is produced utilizing sustainable and ethical farming practices, which adds to its value. Thus, organic rice protein offers certain advantages that cater to evolving consumer preferences and market trends, which are expected to create opportunities for market growth.
Restraint/Challenge
- Allergen Labeling and Limited Consumer Perception and Awareness
One issue is allergen labeling, as people with allergies or intolerances rely on accurate and complete labeling to make informed decisions. Cross-contamination during processing or shared facilities may occur in some situations, demanding transparent allergen information. Failure to convey allergy concerns adequately might result in unfavorable reactions, weakening customer confidence in rice protein products and potentially limiting market growth.
Another difficulty is a lack of consumer perception and understanding. Despite the growing popularity of plant-based proteins, some consumers may be unfamiliar with or have misconceptions regarding rice protein's nutritional worth and benefits. Educating customers about rice protein's nutritional profile, sustainability, and adaptability is critical for breaking down perception barriers and boosting market reach.
Improving consumer perception and awareness requires focused marketing activities. Companies have to invest in educational efforts that highlight the advantages of rice protein, such as its allergen-friendliness, plant-based nature, and environmental sustainability, thus increasing the marketing cost. Hence, allergen labeling and limited consumer perception and awareness are expected to pose significant challenges to market growth.
Recent Developments
- In August 2023, Bioway (Xi'An) Organic Ingredients Co., Ltd. announced the visit of Anurag, a buyer from India, to discuss a potential collaboration on procuring plant-based protein powder for a long-term partnership. The meeting aimed to establish a sustainable supply chain for Bioway Organic's high-quality organic protein powder
- In March 2023, Creative Enzymes was a part of the PepTalk 2023. This helped the company connect with protein science researchers from around the globe to share case studies, unpublished data, and solutions to enhance biotherapeutics R&D
- In February 2023, Creative Enzymes participated in the Annual Biophysical Society Meeting in San Francisco, California. This helped the company to showcase innovative solutions, unlocking new possibilities
- In September 2021, Prinova Group LLC. (“Prinova”), a NAGASE Group Company, entered into a definitive agreement to acquire industry expert The Ingredient House, LLC (“TIH”). TIH has a significant presence in the sweetener, polyol, and specialty ingredient sectors both in the U.S. and internationally. This purchase represented another stride forward in Prinova’s long history of growth in the ingredient distribution space
- In August 2021, in the span of 125 years, Gehl Foods, LLC. achieved numerous milestones, evolving from a modest three-room creamery in Germantown, Wisconsin, to pioneering as the first FDA-approved aseptic manufacturer. Presently, it stands as the nation's foremost aseptic manufacturer. This helped the company to expand market share, and achieve a competitive edge in the aseptic manufacturing sector
Global Rice Protein Market Scope
The global rice protein market is segmented into nine notable segments based on type, category, source type, extraction process, modification type, protein concentration, form, fortification, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Isolates
- Concentrates
- Hydrolysates
On the basis of type, the market is segmented into isolates, concentrates, and hydrolysates.
Category
- Conventional
- Organic
On the basis of category, the market is segmented into conventional and organic.
Source Type
- Brown
- White
- Red
- Black
- Others
On the basis of source type, the market is segmented into brown, white, black, red, and others.
Extraction Process
- Wet Processing
- Dry Processing
On the basis of extraction process, the market is segmented into wet processing and dry processing.
Modification Type
- Thermal Modification
- Chemical Modification
- Enzyme Modification
On the basis of modification type, the market is segmented into thermal modification, chemical modification, and enzyme modification.
Protein Concentration
- >70% Protein
- Between 20%-70%
- <20% Protein
On the basis of protein concentration, the market is segmented into >70% protein, between 20%-70%, and <20% protein.
Form
- Dry
- Liquid
On the basis of form, the market is segmented into dry and liquid.
Fortification
- Regular
- Fortified
On the basis of fortification, the market is segmented into regular and fortified.
Application
- Food Products
- Nutraceuticals and Dietary Supplements
- Beverages
- Animal Feed
- Cosmetics and Personal Care
- Pharmaceuticals
- Others
On the basis of application, the market is segmented into food products, nutraceuticals and dietary supplements, beverages, animal feed, cosmetics and personal care, pharmaceuticals, and others.
Global Rice Protein Market Regional Analysis/Insights
The global rice protein market is analyzed, and market size insights and trends are provided by type, category, source type, extraction process, modification type, protein concentration, form, fortification, and application.
The countries covered in this market report are U.S., Canada, Mexico, Germany, U.K., France, Netherlands, Spain, Belgium, Italy, Denmark, Russia, Sweden, Switzerland, Poland, Turkey, Rest of Europe, China, Japan, India, South Korea, Indonesia, Australia, Thailand, Philippines, Vietnam, Malaysia, Singapore, New Zealand, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, U.A.E., Saudi Arabia, Oman, Kuwait, Qatar, and Rest of Middle East and Africa.
North America is expected to dominate the market due to the growing health and fitness awareness among consumers in the region. The U.S. is expected to dominate in the North America region due to increasing demand for plant-based proteins. China is expected to dominate in the Asia-Pacific region due to a rise in health and wellness trends. The U.K. is expected to dominate in the Europe region due to the growing application of rice protein in functional foods and beverages.
The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries.
Competitive Landscape and Global Rice Protein Market Share Analysis
The global rice protein market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.
Some of the major players operating in the global rice protein market are Kerry Group plc., Gulshan Polyols Ltd., Gehl Foods, LLC., Shafi Gluco Chem, Prinova Group LLC., SACCHETTO S.P.A., Farbest Brands, BENEO, Tiba Trade, Bioway (Xi'An) Organic Ingredients Co., Ltd., Pioneer Industries Private Limited, SWEET ADDITIONS, LLC., ETChem, VR Enterprises, Axiom Foods, Inc., Singsino Group Limited, AIDP, Titan Biotech., Z-COMPANY, Golden Grain Group Limited, Foodchem International Corporation, Lotioncrafter, Creative Enzymes, The Green Labs LLC., and RAJVI ENTERPRISE, among others.
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