Middle East and Africa Food Flavors Market, By Product Type (Natural Extract, Flavor Ingredient), Type (Fruit Flavors, Spice Flavors, Herbal Flavors, Citrus Flavors, Dairy Flavors, Nutty Flavors, Vegetable Extracts, Coffee Flavors, Chocolate Flavor, Date Derivatives, Vegetable Oils, Carob Derivatives, Others), Origin (Natural, Natural Identical, Artificial), Category (Clean Label, Heat Stable, Regular, Non-Allergenic, Others), Solubility (Water Soluble, Oil Soluble, Fat Dispersible, Others), Form (Liquid, Powder, Syrup), Application (Confectionery, Bakery, Convenience Food, Snacks & Extruded Snacks, Frozen Desserts Products, Meat & Poultry Products, Breakfast Cereals, Processed Food, Baby Food, Sports Nutrition, Dietary Supplements, Beverages), Industry Trends and Forecast to 2030
Middle East and Africa Food Flavors Market Analysis and Insights
Food flavors are routinely applied to food items to enhance their flavor. The primary taste additives are synthetic and natural flavors. After processing and preserving, perishable foods tend to lose their flavor over time, which causes the need to use flavoring substances to help retain the flavor. The food and beverage industry needs Flavors for a variety of reasons, including the creation of new products, the addition of new product offerings, and the modification of existing products' Flavors. The food and beverage industry's high demand for new Flavors and ongoing growth are just what fuel market expansion. Additionally, during the projected period, the market for food Flavors is anticipated to experience growth due to an increase in demand from the fast food sector.
Data Bridge Market Research analyzes that the Middle East and Africa food flavors market is expected to reach a value of USD 929.77 million by 2030, at a CAGR of 4.7% during the forecast period. Natural Extracts account for the largest product type segment in the market due to their natural taste and health benefits whereas, natural flavors often contain a combination of isolated plant compounds to re-create the taste of fresh produce or cooked food that accelerated the demand for natural extracts or flavors in the food flavors market.
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customisable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Pricing in USD
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Segments Covered
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By Product Type (Natural Extract, Flavor Ingredient), Type (Fruit Flavors, Spice Flavors, Herbal Flavors, Citrus Flavors, Dairy Flavors, Nutty Flavors, Vegetable Extracts, Coffee Flavors, Chocolate Flavor, Date Derivatives, Vegetable Oils, Carob Derivatives, Others), Origin (Natural, Natural Identical, Artificial), Category (Clean Label, Heat Stable, Regular, Non-Allergenic, Others), Solubility (Water Soluble, Oil Soluble, Fat Dispersible, Others), Form (Liquid, Powder, Syrup), Application (Confectionery, Bakery, Convenience Food, Snacks & Extruded Snacks, Frozen Desserts Products, Meat & Poultry Products, Breakfast Cereals, Processed Food, Baby Food, Sports Nutrition, Dietary Supplements, Beverages)
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Countries Covered
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South Africa, Saudi Arabia, U.A.E, Egypt, Rest Of Middle East and Africa
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Market Players Covered
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McCormick & Company, Inc., MartinBauer, Prinova Group LLC. , Synthite Industries Ltd., GOLD COAST INGREDIENTS, INC., HHOYA , Takasago International Corporation, Sensient Technologies Corporation, International Flavors & Fragrances Inc., Capella Flavors, Inc., LLC, FLAVORCAN INTERNATIONAL INC., Kanegrade, Keva Flavors Pvt. Ltd., Döhler, Givaudan, Symrise, Cargill, Incorporate, Kerry Group plc., Honeyberry International LLP, MANE and among others
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Market Definition
Food flavors are ingredients that are used to enhance the taste or aroma of food and beverage products. They change the food is perceived and increase consumer interest. These food additives play a significant role in product acceptance and have thus gained immense traction worldwide.
Innovative flavor to cater to the change in customer taste requirements. The applications of advanced technologies provide innovative and novel tastes in food. The Middle East and Africa food flavors market is expected to grow in the forecast year due to the rise in market players and the availability of advanced services. Along with this, manufacturers are engaged in R&D activity for launching new flavoring agents in the market. The increasing research in the field of food industry is expected to further boost the market growth. However, stringent government regulations and adverse effects of synthetic flavors on human health are expected to hamper the market growth of the Middle East and Africa Food Flavors market in the forecast period.
Middle East and Africa Food Flavors Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Increasing demand FOR different flavors in food and bEverage, bakery and other several industries due to their health benefits
Food and beverage manufacturers have used artificial flavors for decades, and they provide important benefits. They also allow people to enjoy a variety of food flavors even when they are out of season. Flavors can help to keep food pleasurable, with a truly authentic taste and without any off-notes. Different fruity and natural food flavors have become more popular in food industries because of their different taste and fragrance and their health benefits. Artificial flavors are those not extracted from nature but rather re-produced in the lab. It’s generally assumed that “natural” is better, but the science of flavoring is so advanced that many artificial flavors actually have the exact same chemical structure as the naturally occurring ones. Flavors are often not one chemical but a combination of chemicals.
Fruity flavors are coming in high demand in the food and beverages industries, is mainly due to the chemical compound Ethyl propionate. The fruit flavor is a combination of aroma and taste sensations. Conjugation of sugars, acids, phenolics and hundreds of volatile compounds contribute to the fruit flavor. These include citrus type flavors and berry type flavors. These include grapefruit, orange, apple, banana etc. Here I would like to provide an example of fruit flavored infused water available in the market that are of great demand as they provide various health benefits:
Thus, the rising demand for different flavors in all age groups by their health beneficial properties and tastes is increasing in demand of flavors in the food market, and hence it is expected to drive the Middle East and Africa food flavors market.
- Consumer Inclination toward floral and natural flavors
Different floral and fruity natural flavors are added to the bakery products, which gives a natural aroma and taste to the consumers. Fruit flavors are usually prepared by natural products and paired with botanical flavors to give a natural aroma to edible products. Over the last few years, the floral and natural flavors have risen from a niche sector to a large one. A majority of floral essences are used in baked goods and the growth rate of these aromas.
For examples of the flavors used in the bakery products are lemon-lavender cookies, honey-lavender gelato, lemon-violent granola, blackberry-rose marshmallows, and others. The adoption of floral flavors as a trend is attributed to the consumer’s willingness to spend on natural food products and ingredients.
As the rising demand of different flavors is increasing, and the adoption of different flavors by the large population size, is attributed to the consumer’s willingness to spend on natural food products and ingredients. The demand of new flavors are comprehensively increasing by the population and hence expected to drive the Middle East and Africa food flavors market.
Opportunity
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INCREASE IN THE NUMBER OF LAUNCHES OF NEW FLAVORS IN NUTRITIONAL FOOD AND BEVERAGES
Nutritional beverages is overgrowing in Middle East and Africa due to their variety of flavors, health benefits and excellent taste. The market players in the Middle East and Africa food flavors market. In addition, the players are consistently launching new flavors for foods in the market.
An essential part of the launch plan is validating the product and its benefits quickly. This is done by using the Net Promoter Score (NPS), and the Customer Satisfaction Score (CSAT) can be corrupted when you get negative feedback from users who are not meant to test the first version of your product or feature. In this way, manufacturers of new flavors for food consistently create new launch strategies that help the company grow.
Thus, the new launch strategies are applied in the globe to drive the market. This is an outstanding opportunity for manufacturers as these launches explain the content and quality of the products, enabling consumers to buy more flavors for food.
Thus, the increase in the number of launches of new flavors for nutritional food and beverages is expected to create opportunities for the Middle East and Africa food flavors market in the forecast period.
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Adoption of cannabis as a natural ingredient for flavor development
Terpenes and cannabinoids like tetrahydrocannabinol (THC) and cannabinol (CBD) have enormous potential for application in medicine and health. Additionally, cannabis-derived chemicals have unique characteristics that can impact distinctive flavors to meals and beverages. Studies are being conducted to prove that cannabis can improve taste response and increase food sensory attractiveness. Moreover, combining cannabis with botanicals, such as ginseng, ashwagandha and citrus fruits, not only creates novel flavor profiles but also improves the effect of cannabis on focus, sleep and stress relief. The adaption of cannabis as a flavor ingredient may create an opportunity for the food flavor market to grow exponentially.
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Thus, the adoption of cannabis as a natural ingredient for flavor development is expected to fuel up the business in various dimensions and lead the food flavors market growth.
Restraint/Challenge
- Side Effects Caused by synthetic flavors
Artificial substances known as synthetic flavors are added to food to enhance its flavor, shelf life, freshness, and nutritional value. In addition to yogurt, chips, bread, salad dressings, and baked products, they can be found in many different foods. Yet, evidence from numerous scientific studies indicates that artificial food additives may cause cancer. Particularly, nitrites and nitrates, which are frequently present in processed meats, have been associated with an elevated risk of colorectal cancer when consumed in increased amounts. Research is being conducted related to the impact of artificial food additives on children’s behavioral problems or neurodevelopmental abnormalities. The detrimental effects of synthetic flavors may thus restrain the growth of the food flavors market.
Some other risks of artificial flavors include their ability to trick our brains into preferring their taste over that of whole foods. Neglecting nutrient-dense foods can lead to a number of nutrient deficiencies, which are linked to a whole host of health problems.
The harmful side-effects can give rise to fear in the population related to food flavors. Moreover, it impacts the credibility of synthetic food flavors manufacturers which affects the products sales. Thus, due to the side effects caused by synthetic flavors may hamper the growth of the food flavors market.
Recent Developments
- In February 2022, Kerry, announced that it has made two significant biotechnology acquisitions that will expand its expertise, technology portfolio and manufacturing capabilities. The company has announced that it has reached agreement to acquire the leading biotechnology innovation company, c-LEcta while also confirming that it has acquired the Mexican based enzyme manufacturer, Enmex. This strategically compelling combination with Kerry will accelerate the innovation capabilities in enzyme engineering, fermentation and bio-process development
- In May 2022, Givaudan announces the development of Customer Foresight. Combining the most advanced data technologies with the insights and knowledge of Givaudan experts to help customers meet future consumer needs
- In May 2022, Symrise reveals an overview of current and future developments in food and beverages. The study combines qualitative and quantitative research methods and serves as an important basis for the development of consumer-preferred taste, nutrition, and health solutions. This identifies the current customer trends in food and beverages
- In November 2022, Mane announced the new set up flavor innovation centre in Hyderabad. The innovation center spread over 13,900 sq. ft in hitech city area, will focus on end to end flavor development to cater to the food & beverage market in India and other Asia-Pacific markets
Middle East and Africa Food Flavors Market Scope
The Middle East and Africa food flavors market is segmented into six notable segments based on product type, type, origin, category, solubility and application. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
BY PRODUCT TYPE
- Natural Extract
- Flavor Ingredient
On the basis of product type, the Middle East and Africa food flavors market is segmented into Natural extract and flavor ingredient.
BY TYPE
- Fruit Flavors
- Spice Flavors
- Herbal Flavors
- Citrus Flavors
- Dairy Flavors
- Nutty Flavors
- Vegetable Extracts
- Coffee Flavors
- Chocolate Flavor
- Date Derivatives
- Vegetable Oils
- Carob Derivatives
- Others
On the basis of type, the Middle East and Africa food flavors market is segmented into fruit flavors, spice flavors, herbal flavors, citrus flavors, dairy flavors, nutty flavors, vegetable extracts, coffee flavors, chocolate flavor, date derivatives, vegetable oils, carob derivatives and others.
BY ORIGIN
- Natural
- Natural Identical
- Artificial
On the basis of origin, the Middle East and Africa food flavors market is segmented into natural, natural identical and artificial.
BY CATEGORY
- Clean Label
- Heat Stable
- Regular
- Non-Allergenic
- Others
On the basis of category, the Middle East and Africa food flavors market is segmented into clean label, heat stable, regular, non-allergenic, and others.
BY SOLUBILITY
- Water Soluble
- Oil Soluble
- Fat Dispersible
- Others
On the basis of solubility, the Middle East and Africa food flavors market is segmented into water soluble, oil soluble, fat dispersible and others.
BY APPLICATION
- Confectionery
- Bakery
- Convenience Food
- Snacks & Extruded Snacks
- Frozen Desserts Products
- Meat & Poultry Products
- Breakfast Cereals
- Processed Food
- Baby Food
- Sports Nutrition
- Dietary Supplements
- Beverages
On the basis of application, the Middle East and Africa food flavors market is segmented into confectioner, baker, convenience food, snacks & extruded snacks, frozen desserts product, meat & poultry products, breakfast cereal, processed food, baby food, sports nutrition, dietary supplements, beverages.
Middle East and Africa Food Flavors Market Regional Analysis/Insights
The Middle East and Africa food flavors market is segmented into six notable segments based on product type, type, origin, category, solubility and application.
Some countries covered in this market report are South Africa, Saudi Arabia, U.A.E, Egypt, Rest Of Middle East and Africa.
U.A.E in the Middle East and Africa is expected to dominate the market due to the region's consumption of numerous regional cuisines and the region's migratory population, authentic food products are consumed there, which has prompted the creation of numerous international edible services is expected to boost market growth.
The country section of the report also provides individual market-impacting factors and domestic regulation changes that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Middle East and Africa Food Flavors Market Share Analysis
The Middle East and Africa food flavors market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breath, application dominance, product type lifeline curve. The above data points provided are only related to the company’s focus on the Middle East and Africa food flavors market.
Some of the major players operating in the market are McCormick & Company, Inc., MartinBauer, Prinova Group LLC. , Synthite Industries Ltd., GOLD COAST INGREDIENTS, INC., HHOYA , Takasago International Corporation, Sensient Technologies Corporation, International Flavors & Fragrances Inc., Capella Flavors, Inc., LLC, FLAVORCAN INTERNATIONAL INC., Kanegrade, Keva Flavors Pvt. Ltd., Döhler, Givaudan, Symrise, Cargill, Incorporate, Kerry Group plc., Honeyberry International LLP, MANE and among others.
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