Middle East and Africa Personalized Dietary Supplements Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Middle East and Africa Personalized Dietary Supplements Market Segmentation, By Type (Vitamin Supplements, Vitamin & Mineral Complexes/Blends, Mineral Supplements, Probiotic Supplements, General Well-Being Supplements, Collagen Supplements, Immunity Supplements, Digestive Health Supplements, Sports Nutrition Supplements, Weight Management Supplements, Skin Health Supplements, Heart Health Supplements, Hair Health Supplements, Brain Health Supplements, Chondroprotective Supplements, Nail Health Supplements, Others), Ingredient Type (Vitamins, Minerals, Amino Acids, Probiotics, Fatty Acids, Prebiotics, Collagen, Carotenoids, Botanicals, Others), Source (Plant-Based, Animal-Based, Algae-Based), Technology (Genetic Testing & AI, Microbiome Testing, 3D Printing, Others), Dosage Form (Capsules, Tablets, Soft Gels, Powders, Gummies & Jellies, Drinks/Shots, Premixes, Tinctures), Products (Blended / Fortified Supplements, Single Compound Supplements), Price Range(Premium, Regular, Super-Premium, Packaging Type(Bottles, Bags & Pouches, Blister Packs, Cans & Jars, Cartons, Stick Packs, Others), End Use (Adults, Children, Senior Citizens), Distribution Channel(Non-Store Retailers, Store Based Retailers)- Industry Trends and Forecast to 2033

Middle East and Africa Personalized Dietary Supplements Market Size

• The Middle East and Africa Personalized Dietary Supplements Market is expected to reach USD 1735.56 million by 2033 from USD 626.01 million in 2025, growing with a substantial CAGR of 13.7% in the forecast period of 2026 to 2033
• The market is witnessing significant expansion, driven by rising consumer interest in health optimization, chronic disease prevention, and DNA-based or biomarker-driven nutrition. The shift toward personalized health solutions, including subscription-based vitamin packs, customized nutrient blends, and tailored probiotics, continues to fuel market demand.
• Growth is further supported by technological advancements such as AI-driven nutrition platforms, at-home diagnostic kits, and real-time metabolic tracking solutions. These innovations enable brands to deliver precision-based supplement formulations that address individual deficiencies, lifestyle factors, and long-term wellness goals.
• Increasing health consciousness, rising disposable incomes, and expanding digital health ecosystems enhance market adoption. Furthermore, strong participation from regional manufacturers, supportive government focus on preventive healthcare, and a surge in e-commerce supplement sales are strengthening Middle East and Africa’s competitive positioning in the global personalized nutrition landscape. As a result, personalized supplements have become a central component of next-generation consumer wellness strategies.

Middle East and Africa Personalized Dietary Supplements Market Analysis

• Middle East and Africa remains one of the leading global markets, alongside Asia-Pacific, due to the region’s advanced healthcare systems, high consumer awareness, and rapid adoption of DNA-based tests, microbiome analysis, and digital nutrition platforms that guide personalized supplementation
• Personalized dietary supplement solutions enhance health outcomes by enabling precision nutrition, improved compliance, and optimized nutrient absorption. Their increasing integration with wearables, smart health apps, and biometric monitoring systems supports the region’s broader shift toward digital health, preventive wellness, and data-driven consumer care
• The Saudi Arabia is the core growth engine of the Middle East and African market, supported by highly developed R&D capabilities, strong digital infrastructure, and continuous innovation in nutrigenomics, custom-formulation technologies, and direct-to-consumer supplement platforms. Partnerships between biotech startups, diagnostic companies, and supplement manufacturers are accelerating the development of next-generation customized nutrition systems
• In 2026, the Vitamin Supplements segment is expected to dominate the market with a market share of 14.99%, due to their broad application in personalized nutrition programs, rising consumer awareness regarding micronutrient deficiencies, and increasing adoption of preventive healthcare practices. Additionally, technological advancements in personalized formulation, convenient delivery formats such as gummies and capsules, and growing demand among millennials and working professionals for immunity and energy-boosting solutions are further supporting the segment’s dominance.

Report Scope and Middle East and Africa Personalized Dietary Supplements Market Segmentation  

Middle East and Africa Personalized Dietary Supplements Market Trends

“Advancements in Conductive Materials”

• Personalized dietary supplements are benefiting from rapid innovation in genomic, microbiome, and biomarker-based analysis, enabling more accurate identification of nutrient deficiencies and personalized formulation design
• New technologies such as AI-driven nutrient recommendations, real-time metabolic tracking, and smart diagnostic kits are transforming how personalized plans are created, improving both precision and customer outcomes
• Advancements in formulation science—such as microencapsulation, liposomal delivery, and time-release nutrient systems—enhance nutrient absorption, stability, and bioavailability, thereby improving product performance
• Manufacturers are increasingly shifting toward clean-label ingredients, plant-based formulations, and sustainable packaging, aligning with Middle East and African consumer preferences for environmentally responsible and health-conscious supplement solutions.

Middle East and Africa Personalized Dietary Supplements Market Dynamics

Driver

“Growing Demand for Customized Health and Wellness Solutions”

• The rising consumer shift toward personalized health, preventive care, and tailored wellness solutions is a major driver of the Middle East and Africa Personalized Dietary Supplements Market.
• Middle East and African consumers are increasingly adopting DNA-based nutrition tests, microbiome analysis, and health-tracking wearables, which provide the data needed to create individualized supplement programs.
• Personalized supplement systems integrate digital tools such as mobile health apps, AI nutrition engines, and subscription platforms, enabling highly customized vitamin packs, nutrient blends, and targeted wellness kits.
• As consumers demand more precise, convenient, and results-driven health solutions, manufacturers are leveraging personalized supplement technologies to deliver custom formulations, enhance user compliance, and improve long-term wellness outcomes.

Restraint/Challenge

“Complex Supply Chain and Ingredient Availability”

• A complex supply chain and limited availability of high-quality ingredients present major challenges for the large-scale production of personalized dietary supplements in Middle East and Africa, despite the sector’s strong growth potential
• Personalized supplement manufacturing requires a diverse range of inputs, including specialized vitamins, plant-based extracts, probiotics, functional botanicals, amino acids, minerals, liposomal ingredients, and microbiome-specific strains, all of which must meet stringent purity, potency, and safety standards
• However, many of these premium-grade ingredients—especially rare botanicals, clinically validated probiotics, and precision-formulated actives—are produced by a limited number of global suppliers. This results in fragmented sourcing, higher lead times, and reduced flexibility in scaling personalized formulations
• Dependence on international ingredient producers, variability in harvest yields, supply fluctuations for natural ingredients, and limited domestic manufacturing capacity add further complexity, making coordination between raw material suppliers, contract manufacturers, and personalized supplement brands difficult
• For Instance, In recent years, Middle East and Africa has experienced supply disruptions for key nutritional ingredients such as ashwagandha, magnesium, and certain probiotic strains, driven by global shortages, agricultural constraints, and rising worldwide demand for natural health products. These disruptions have led to increased production costs and longer fulfillment times for personalized supplement providers.

Middle East and Africa Personalized Dietary Supplements Market Scope

The Middle East and Africa Personalized Dietary Supplements Market is segmented into ten segments based on type, ingredient type, source, technology, dosage form, product, price range, packaging type, end use and distribution channel.

•  By Type

On the basis of type, the market is segmented into Vitamin Supplements, Vitamin & Mineral Complexes/Blends, Mineral Supplements, Probiotic Supplements, General Well-Being Supplements, Collagen Supplements, Immunity Supplements, Digestive Health Supplements, Sports Nutrition Supplements, Weight Management Supplements, Skin Health Supplements, Heart Health Supplements, Hair Health Supplements, Brain Health Supplements, Chondroprotective Supplements, Nail Health Supplements, Others.

The Vitamin Supplements segment is expected to dominate the Middle East and Africa Personalized Dietary Supplements Market due to their broad application in personalized nutrition programs, rising consumer awareness regarding micronutrient deficiencies, and increasing adoption of preventive healthcare practices. Additionally, technological advancements in personalized formulation, convenient delivery formats such as gummies and capsules, and growing demand among millennials and working professionals for immunity and energy-boosting solutions are further supporting the segment’s dominance.

•  By Ingredient Type

On the basis of ingredient type, the market is segmented into Vitamins, Minerals, Amino Acids, Probiotics, Fatty Acids, Prebiotics, Collagen, Carotenoids, Botanicals, Others.

Vitamins segment is expected to dominate the Middle East and Africa Personalized Dietary Supplements Market due to rising consumer preference for natural and clean-label ingredients, growing awareness regarding the health benefits of botanical and herbal sources, and increasing demand for vegan and sustainable dietary supplements. Additionally, the expansion of personalized nutrition platforms offering plant-derived formulations and advancements in extraction technologies enhancing bioavailability and potency are further contributing to the segment’s dominance.

•  By Source

On the basis of source, the Global Middle East and Africa Personalized Dietary Supplements Market is segmented into Plant-Based, Animal-Based, and Algae-Based.

The Plant-Based segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to the rapid integration of flexible and wearable electronic technologies in medical diagnostics, monitoring, and therapeutic applications. FHE enables the development of lightweight, biocompatible, and highly flexible devices that can conform to the human body, making them ideal for continuous health monitoring and personalized care. The rising demand for wearable health sensors, smart patches, implantable devices, and remote patient monitoring systems is driving significant investment in this sector.

• By Technology

On the basis of technology, the Global Middle East and Africa Personalized Dietary Supplements Market is segmented into Genetic Testing & AI, Microbiome Testing, 3D Printing, and Others.

The Genetic Testing & AI segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to the growing integration of advanced genomic analysis and artificial intelligence in personalized nutrition planning, enabling precise identification of individual nutrient needs and health risks. Additionally, AI-driven data analytics, machine learning algorithms, and DNA-based dietary recommendations are enhancing the accuracy and effectiveness of personalized supplement formulations. Rising consumer interest in precision health solutions and the increasing affordability of genetic testing kits further contribute to the segment’s dominance.

• By Dosage Form

On the basis of dosage form, the Global Middle East and Africa Personalized Dietary Supplements Market is segmented into Capsules, Tablets, Soft Gels, Powders, Gummies & Jellies, Drinks/Shots, Premixes, Tinctures.

The Capsules segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to their high consumer preference for convenience, accurate dosage, and ease of consumption. Capsules offer better bioavailability, longer shelf life, and the ability to encapsulate both liquid and solid ingredients, making them suitable for a wide range of personalized formulations.

• By Product

On the basis of product, the market is segmented into Blended / Fortified Supplements, Single Compound Supplements.

The Blended / Fortified Supplements segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to their ability to provide comprehensive nutritional benefits by combining multiple vitamins, minerals, and bioactive compounds in a single formulation. This approach supports personalized health goals such as immunity, energy, and cognitive function, catering to a broad range of consumer needs. Additionally, growing demand for multifunctional supplements, advancements in nutrient fortification technologies, and the rising trend of customized blends targeting specific deficiencies or lifestyle requirements are further driving the segment’s dominance.

• By Price Range

On the basis of price range, the market is segmented into Premium, Regular, Super-Premium.

The Premium segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to increasing consumer willingness to spend on high-quality, science-backed, and clinically validated personalized supplements. This growth is driven by rising health consciousness, greater awareness of ingredient transparency, and a preference for products offering superior efficacy, purity, and customization. Moreover, the expansion of premium brands offering DNA-based, organic, and sustainably sourced formulations, along with enhanced digital consultation and subscription models, further supports the segment’s dominance in the Middle East and Africa Personalized Dietary Supplements Market.

• By Packaging Type

On the basis of packaging type, the market is segmented into Bottles, Bags & Pouches, Blister Packs, Cans & Jars, Cartons, Stick Packs, Others.

The Bottles segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to their widespread use in packaging personalized dietary supplements owing to durability, convenience, and effective protection against moisture and contamination. Bottles also offer high versatility for various supplement forms such as capsules, tablets, and gummies, along with easy storage, resealability, and enhanced shelf life. Furthermore, the growing adoption of recyclable and lightweight plastic bottles, coupled with increasing innovations in eco-friendly and smart packaging designs, is further driving the segment’s dominance.

• By End Use

On the basis of end use, the market is segmented into Adults, Children, Senior Citizens.

The Adults segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to the rising awareness of preventive healthcare, growing adoption of personalized nutrition for managing stress, fatigue, and lifestyle-related disorders, and increasing preference for customized supplement formulations that cater to specific needs such as energy, metabolism, and immunity. Additionally, the working-age population’s focus on maintaining overall wellness and fitness through targeted dietary solutions further drives the dominance of this segment.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into Non-Store Retailers and Store Based Retailers.

The Non-Store Retailers segment is anticipated to dominate the Middle East and Africa Personalized Dietary Supplements Market due to the rapid expansion of e-commerce platforms and direct-to-consumer brand websites offering personalized supplement solutions with convenient accessibility and customization options. This growth is further supported by the rising adoption of digital health platforms, subscription-based models, and AI-driven recommendation systems. Additionally, increasing consumer preference for online purchasing due to product variety, easy comparison, and doorstep delivery is further propelling the dominance of this segment in the Middle East and Africa Personalized Dietary Supplements Market.

Middle East and Africa Personalized Dietary Supplements Market Regional Analysis

The Middle East and Africa is expected to dominate the Middle East and Africa Personalized Dietary Supplements Market due to High consumer awareness and strong adoption of personalized wellness solutions, supported by widespread use of DNA testing kits, microbiome analysis services, and digital health platforms that enable precise supplement customization.

Saudi Arabia Middle East and Africa Personalized Dietary Supplements Market Insight

The Saudi Arabia Middle East and Africa Personalized Dietary Supplements Market is experiencing strong growth, driven by rising consumer demand for tailored nutrition solutions, data-driven wellness programs, and science-backed supplement formulations. The country’s advanced health-tech and biotechnology ecosystem, supported by innovations in genomic testing, microbiome analysis, AI-driven nutrition platforms, and metabolic tracking, is accelerating the development of highly personalized supplement products. Growing adoption of digital health tools, subscription-based vitamin packs, and customized nutrient blends is reshaping how consumers manage their health and long-term wellness. Increasing integration of wearables, mobile health apps, and at-home testing kits enhances the accuracy and convenience of personalized nutrition. Additionally, strong collaboration between biotech firms, diagnostic companies, dietary supplement manufacturers, and research institutions is driving advancements in ingredient science, precision formulation, and consumer-specific delivery systems. These factors collectively position as the dominant force in the Middle East and Africa Personalized Dietary Supplements Market.

U.A.E. Middle East and Africa Personalized Dietary Supplements Market Insight

The U.A.E.Middle East and Africa Personalized Dietary Supplements Market is gaining momentum, fueled by the country’s expanding focus on preventive health, natural wellness, and innovation in customized nutrition technologies. Canadian companies are increasingly investing in R&D for functional ingredients, advanced testing solutions, and personalized supplement platforms. Government initiatives centered on public health improvement, sustainable product development, and digital health transformation are fostering innovation in the personalized nutrition industry. Collaboration between universities, biotechnology start-ups, nutraceutical manufacturers, and healthcare providers is enabling the development of advanced diagnostic tools, customized supplement delivery systems, and clean-label formulations.

Middle East and Africa Personalized Dietary Supplements Market Insight

The Middle East and Africa Personalized Dietary Supplements Market is witnessing robust growth, driven by advancements in precision nutrition, widespread adoption of digital wellness technologies, and rising demand for individualized supplement programs tailored to consumers’ genetic, lifestyle, and metabolic needs. The region benefits from strong investments in nutrigenomics, AI-enabled nutrition engines, wearable-based health monitoring, and microbiome research, enabling brands to produce highly customized formulations with improved accuracy and effectiveness. Collaboration between biotech innovators, supplement manufacturers, diagnostic laboratories, and digital health platforms continues to accelerate product development and consumer adoption.

Middle East and Africa Personalized Dietary Supplements Market Share

The Personalized Dietary Supplements industry is primarily led by well-established companies, including:

• DSM-Firmenich (Switzerland)
• Amway Corporation (U.S.)
• Herbalife Nutrition Ltd. (Cayman Islands)
• The Bountiful Company (U.S.)
• Symrise AG (Germany)
• Pfizer Inc. (U.S.)
• Bayer AG (Germany)
• Glanbia PLC (Ireland)
• Archer Daniels Midland Company (U.S.)
• Nature’s Sunshine Products, Inc. (U.S.)
• Cuure (France)
• Nourished (U.K.)
• Vitamins & Me (U.K.)
• Freedom to Formulate (U.K.)
• Craft Health Pte. Ltd. (Singapore)
• Bioniq Health-Tech Solutions (Germany)

Latest Developments in Middle East and Africa Personalized Dietary Supplements Market

• In July 2025, Amway expanded its partnership with South Korea–based HEM Pharma to advance microbiome research and personalized nutrition. The collaboration focused on developing next-generation probiotic products using over 95,000 gut microbiome samples collected through the “My Lab by Nutrilite” program. New formulations were being created to support children’s nutrition and cognitive function, leveraging strains such as Lactobacillus plantarum HEM 20701, patented jointly by both firms. The initiative also marked Amway’s plans to extend microbiome testing and probiotic innovation to Japan, Taiwan, Thailand, and Malaysia.
• In November 2025, Nature’s Bounty introduced its Advanced PMS Relief dietary supplement, formulated to provide comprehensive menstrual cycle support through a blend of magnesium, vitamin B6, chasteberry, and curcumin. Developed as part of the Women’s Wellness line, the product was designed to help alleviate symptoms such as abdominal cramps, mood swings, irritability, and bloating using drug-free, plant-based ingredients. The supplement’s magnesium and vitamin B6 combination aims to balance hormones naturally, reinforcing the brand’s commitment to science-backed nutritional health solutions.
• In May 2025, Symise introduced human heath solutions like Chondractiv Move, Cranpure M, Acerowell supports healthy aging by promoting metabolic health and skin vitality, leveraging fully characterized acerola polyphenols and vitamin C. Additionally, Symrise presented six forward-thinking product concepts demonstrating the integration of health actives with appealing taste, optimized for formats like soft chews and shots. Utilizing proprietary platforms such as Symvision AI and ConceptScan, the company can anticipate consumer trends and validate product concepts for health benefits.
• In October 2025, ADM announced the inauguration of its new Central Milling Laboratory at the ADM Specialty Manufacturing Facility in Decatur, Illinois. The state-of-the-art lab was equipped with advanced analytical and testing technologies for evaluating wheat and flour performance under real-world baking conditions. Approximately 30 loaves of bread were being baked daily to test flour functionality and ensure superior wheat sourcing for customers. The laboratory was designed to support 31 ADM facilities across Middle East and Africa, enhancing collaboration with ADM’s nearby R&D and Creation, Design and Development centers. This investment reflected ADM’s ongoing commitment to quality advancement, innovation acceleration, and local community development.
• In September 2025, ADM announced that its soluble prebiotic fiber line, Fibersol, had been approved by Australia’s Therapeutic Goods Administration (TGA) as an active ingredient for use in biologicals, listed medicines, and prescription medicines. The approval expanded Fibersol’s application beyond food and beverage formulations into regulated health product categories, including dietary supplements. The decision was supported by over 100 scientific publications demonstrating Fibersol’s benefits for gut health, glucose and lipid metabolism, and satiety regulation. This milestone enhanced ADM’s functional ingredient portfolio and reinforced its position as a leading supplier of clinically validated, science-backed health solutions in the Asia-Pacific market.
• In September 2023, Bioniq introduced Bioniq PRO as the world’s most personalized supplement range, leveraging individual blood data and over four million biochemical data points. It delivers precision nutrition to elite clients, including World Cup champions, Olympians, top athletes, recording artists, royal families, and CEOs, while also extending its science-backed solutions to health enthusiasts globally. The launch establishes Bioniq as a leader in precision nutrition, offering highly individualized health solutions that enhance performance, wellness, and longevity for both elite clients and everyday consumers.
• In January 2025, Bioniq launched its hyper-personalized supplement, Bioniq Build Your Own, designed for individuals with special health needs who require tailored nutritional support. The new product allows consumers to either follow Bioniq’s recommended formula or design their own by selecting from over 50 nutrients, addressing allergies, vitamin and mineral intolerances, and other specific health requirements. This launch positions Bioniq as a leader in personalized nutrition, empowering users with chronic conditions or special health needs to create precise supplement blends, while supporting the company’s rapid global expansion across more than 70 countries and responding to growing demand for individualized health solutions.
• In July 2024, Bioniq, a leader in AI-driven personalized supplements founded in 2019, has raised USD 15 million in a Series B funding round led by HV Capital and Unbound, valuing the company at USD 75 million. The funding will support global expansion, product development, and integration with laboratory networks, focusing on the U.S. and Middle East markets, as well as corporate platforms for medical, wellness, and athletic institutions.

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