Life Fitness (A subsidiary of Brunswick Corporation), Technogym Germany GmbH, and BH Fitness are Dominating the Europe Fitness Equipment Market in 2021

Europe Fitness Equipment Market is expected to grow with the CAGR of 6.2% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Europe fitness equipment market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Europe fitness equipment market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

  • In September 2020, Life Fitness launched its new Axiom Series that consist of products such as single-exercise, dual-exercise selected machines, racks, dual adjustable pulley and benches. This series features an ultra-modern design with enhanced biomechanics for an extra effective work out regime. The company intends to improve its product portfolio and competition with this new series.

Life Fitness (A subsidiary of Brunswick Corporation) is the dominating player in Europe fitness equipment market. The other key players existing in the market are Mighty Fitness, Gymleco, Jordan Fitness, DHZ Fitness Europe GmbH, BH Fitness, Sport-Tiedje GmbH, Body-Solid Inc., Exigo, Panatta srl, TECHNOGYM GERMANY GmbH (2020), Stexfitness Europe, Gymequip.eu, TYTAX INTERNATIONAL LLC, Lifemaxx B.V., Indigo Fitness, Gymkit UK., and Helisports International B.V, among others.

Europe Fitness Equipment Market

Life Fitness (A subsidiary of Brunswick Corporation)

Life Fitness (A subsidiary of Brunswick Corporation) is headquartered in Illinois, U.S. and was founded in 1977. The company focuses on the sales and manufacture of commercial fitness equipment, furnishings and game tables along with strength and cardiovascular equipment. The company has several products & services categories including cardio, strength training, group training, accessories, studio collection, HD elite- building champions and home products in which cardio, strength training, group training, accessories, studio collection, H D elite- building champions and home products are the market focused category.

For instance,

  • In September 2020, Life Fitness launched its new Axiom Series that consist of products such as single-exercise, dual-exercise selected machines, racks, dual adjustable pulley and benches. This series features an ultra-modern design with enhanced biomechanics for an extra effective work out regime. The company intends to improve its product portfolio and competition with this new series.

The company has wide presence across Europe, Asia-Pacific, Americas, Middle East and Africa. The company also has various subsidiary companies including Cybex International (U.S.), Life Fitness UK Ltd. (U.K.), Life Fitness Europe GmbH (Germany), and Life Fitness Asia Pacific Limited (Hong Kong) among others.

TECHNOGYM GERMANY GmbH

TECHNOGYM GERMANY GmbH. Was founded in the year 1980 and is headquarter in Cesena, Italy. The company promotes the importance of physical exercise and focuses on the manufacture and sales of fitness equipment across the globe. The comp any operates its business via several business segments including B2B and B2C in which both, B2B and B2C are the market focused segment. The company has product categories such as treadmills, exercise bikes, cross trainer, rowing machines, force, small equipment, personal line in which treadmills, exercise bikes, cross trainer, rowing machines, force, small equipment, personal line are the market focused category.

For instance,

  • In April 2019, TECHNOGYM GERMANY GmbH was awarded with the famous iF Design Award, which is an award, offered by iF International Forum Design GmbH as a symbol of design excellence. The award was given for the design of its SKILLBIKE and the company expects to improve its popularity and reach with this award.

The company has presence across Asia-Pacific, Europe, Americas, Middle East and Africa. The company also has various subsidiaries including Technogym France S.A.S. (France), Technogym USA Corp. (U.S.), Technogym U.K. Ltd. (U.K.), and Technogym Japan, Ltd. (Japan) among others.

BH Fitness

BH Fitness was founded in the year 1909 and is headquartered in Victoria-Gasteiz, Spain. The company focuses on the manufacture of bicycles and fitness equipment among several others and is one of the biggest fitness equipment manufacturers in Europe. The company has product categories cardio, strength, functional training, indoor cycling in which cardio, strength, functional training, indoor cycling are the market focused category.

For instance,

  • In February 2021, BH Fitness has joined forces with Atlético Madrid, one of the top football clubs in Europe. This new partnership allows the company to be the supplier of the club’s fitness equipment for two seasons. The company expects to improve its customer base and popularity with this partnership.

The company has presence across Americas, Europe, and Asia-Pacific. The company also has various subsidiaries including Exercycle S.A. (Spain), Taiwan BH Asia Ltd. (Taiwan), and BH North America (U.S.) among others.