Noom, Inc., The Kroger Co., and MyFitnessPal, Inc. dominated the Global Diet and Nutrition Apps Market in 2020

The Global Diet and Nutrition Apps Market is expected to grow with a CAGR of 30.4% in the forecast period of 2021 to 2028. The years considered for the study are as mentioned below.

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The global diet and nutrition apps market is a highly consolidated market, including a specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenarios.

The major players dealing in the global diet and nutrition apps market are introducing a strong range of product providers, launching new products, and adopting strategic initiatives such as acquisition, agreement, business expansion, award, and recognition. This helped companies to maximize sales with an enhanced product portfolio.

For instance:

  • In July 2021, MyFitnessPal, Inc. announced a partnership with Sprouts Farmers Market, a Phoenix-based retail company. Accordingly, the company became MyFitnessPal, Inc.’s first retail sponsor. The company supported MyFitnessPal’s users with healthy recipes, articles, challenges, and other content. The company added a new discovery feature to the app with more than 100 healthy recipes. With this, the company provided its users with more tools to advance towards their fitness goals

Noom, Inc. is the dominating player in the global diet and nutrition apps market. The other key players existing in the market are The Kroger Co., MyFitnessPal, Inc., Leaf Group Ltd., Lifesum Ab, Asken Inc., Avatar Nutrition LLC., Azumio Inc., CareClinic, Cronometer Software Inc., Eat This Much Inc., FatSecret, FitNow, Inc., Fitocracy, Inc., foodvisor.io, HappyCow, Inc., HealthifyMe Wellness Private Limited, Innit International SCA, MyNetDiary Inc., mySugr GmbH, Syndigo LLC, Wombat Apps LLC., and others.

Diet and Nutrition Apps MarketNoom, Inc.

Noom, Inc., founded in the year 2008, is headquartered in New York, U.S. The company is private ownership. It provides a consumer-led digital platform with a combination of psychology, technology, and human coaching to help users reach their health goals. The company has product categories, including Loose Weight, Enterprise which are also the market-focused categories.

For instance,

  • In July 2021, Noom, Inc. announced the multi-year partnership with LifeScan, a world leader in blood glucose monitoring. Accordingly, the companies provided users with diabetes behaviour change support and tools and Holistic Health Solutions in Combination with OneTouch Blood Glucose Monitoring. Together the company provided knowledge and tools for meaningful change and healthier living. The partnership aims to provide users with combined OneTouch product solutions and unmatched expertise in diabetes to help manage their diabetes, lose weight, and live healthier lives. With this, the company enhanced its leadership in behaviour change

The company has a wide presence across the Americas, Europe, and Asia-Pacific.

The Kroger Co.

The Kroger Co., has headquarters in Ohio, U.S., and was founded in 1883. The company has public ownership. It focuses on retailing consumer goods along with manufacturing and processing food for sale in its supermarkets. The company has product categories which are the pantry, fresh fruit, and vegetables, meat, seafood, natural and organic, dairy and eggs, frozen, beer, wine and liquor, beverages, deli, bakery, breakfast, coffee, cleaning and household, kitchen and dining, home, electronics, toys and games, garden and patio, health and wellness, personal care, beauty, vitamins and supplements, pet, baby, candy, floral, specialty diets in which health and wellness is the market-focused category.

For instance,

  • In July 2018, The Kroger Co. launched OptUp App. The app provides AI-driven technology to help customers make informed decisions about their buying needs. The app enables consumers to get the nutritional value of the food they are purchasing. Some of the features offered are scanning and searching items to find nutrition facts and product alternatives and receiving personalized product recommendations. With this, the company was able to offer a holistic approach to the users

The company has a presence in the U.S. It has subsidiaries such as Alpha Beta Company (U.S.), Ansonborough Square Retail, LLC (U.S.), Bay Area Warehouse Stores, Inc. (U.S.), Box Cutter, Inc. (U.S.), Cala Foods, Inc. (U.S.), among others.

MyFitnessPal, Inc.

MyFitnessPal, Inc., has headquarters in California, U.S. The company is private ownership that provides food logging tools for tracking eating habits for successful bodyweight management. The product category is MyFitnessPal which is also the market-focused category.

For instance,

  • In February 2021, MyFitnessPal, Inc. announced the addition of its new AI-powered scanning feature. This enabled automating the process of identifying and tracking the ingredients in a user’s food items. The company developed this new feature using the computer vision platforms provided by Passio. This enabled the user to track calories without having to search for each ingredient easily. With this, the company enhanced its offerings in the market

The company has a presence across the Americas, Europe, Middle East, and Africa, Asia-Pacific.