Under Armour, Inc., Noom, Inc. and Leaf Group Ltd. are Dominating the U.S. Diet & Nutrition Apps Market in 2019

U.S. Diet & Nutrition Apps Market is expected to grow with the CAGR of 20.9% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below:

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U.S. diet & nutrition apps market is a highly consolidated market, which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in U.S. diet & nutrition apps market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio and business expansions. For instance, In February, 2020, MyNetDiary Inc. released new development in the MyNetDiary app. Company introduced new app for the retailers based on the augmented reality (AR) technology for grocery check. It helps to read the nutritional panel while selecting the product which enhanced the support for customers.

Under Armour, Inc. is the dominating player in U.S. diet & nutrition apps market. The other key players existing in the market includes Panasonic Leaf Group Ltd., NOOM, INC.,Lifesum AB, Plankk, Azumio Inc., Fooducate LTD., FitOn Inc., FitNow, Inc. and MyNetDiary Inc. among others.

Under Armour, Inc.

Under Armour, Inc. is headquartered in Maryland, U.S. and was founded in year 1996. Company offers the fitness products for the athletes, sports professional and other to enhance the performance. Company operates their business in operating segments such as apparel, footwear, accessories, licensing, connected fitness while connected fitness is market focused segment.

• In October 2019, Under Armour, Inc. introduced the new plan for the customers using the connected app fitness platforms, MyFitnessPal. The new plan features were adopted by the almost 82% of the MyFitnessPal customers for the nutrition guide. Though this company enhanced their service and support for the fitness concerned customer base.

The company has wide global presence across Asia-Pacific, Europe, Latin America, North America, Middle East & Africa with its various subsidiaries such as Under Armour Europe B.V. (The Netherlands), Under Armour Retail, Inc. (U.S.), UA Global Sourcing Ltd. (China), UA International Holdings C.V. (The Netherlands), UA Sourcing CBT (China), UA Connected Fitness, Inc. (U.S.) and others.

NOOM, INC.

NOOM, INC. is headquartered in New York, U.S. was founded in 2008. The company offers the service and technology for the customers to maintain health by reducing risk of chronic health problems, disease and others. The company offers two ranges of product categories such as for life sciences and for business solutions.

• In May 2020, Noom, Inc. and LifeScan, a blood glucose monitoring product developer firm formed the partnership. Company is integrated their digital diabetes and weight loss management program with the OneTouch Reveal app. The new solution offers the customers to track their diabetes remotely with remote wireless connectivity. This helped company to strengthen their product portfolio for the market.

The company has wide presence across U.S., Asia, Europe.

Leaf Group Ltd.

Leaf Group Ltd. is headquartered in California, U.S. was founded in 2006. The company is engaged into developing consumer internet brands for the fitness and wellness, art and design, and others. The company offers wide product range such as fitness and wellness, art & design and publishing among which fitness and wellness is focused product category.

• In June 2019, Livestrong.com, a brand of the Leaf Group Ltd. And Love One Today Fresh Avocados Formed partnership. Through the partnership company is offering the fresh avocado for the consumers at daily meal routine. The fresh avocado are helping the consumers tomaintain fiber and naturally good fats content in body. Through this company enhanced their offering for the market.

The company has presence across the globe in U.S., U.K., Australia, Argentina. The company also generates revenue through subsidiaries such as Deny Designs, LLC (U.S.), Leaf Group Services, LLC (U.S.), Leaf OIYS (U.S.), LS Media Holdings, LLC (U.S.), Other Art Fairs, LLC (U.S.) and others.