Dried cranberries are the cranberries that have been dehydrated to remove most of the moisture content. Dried cranberries are a popular snack and food ingredient known for their sweet and tangy flavor. They are widely used in various food products such as trail mixes, granola bars, cereals, baked goods, confectionery, salads, and more. Dried cranberries are a good source of antioxidants such as flavonoids and phenolic acids which help in neutralizing harmful free radicals in the body. Dried cranberries are also known for their ability to support their urinary tract health. Dried cranberries contain essential nutrients such as vitamin C and vitamin E, manganese, and copper.. These nutrients play various roles in maintaining overall health and well-being.
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Data Bridge Market Research analyzes the Global Dried Cranberry Market is expected to reach USD 587,075.77 thousand by 2030 from USD 399,780.35 thousand in 2022, growing with a substantial CAGR of 5.1% in the forecast period of 2023 to 2030. Health benefits associated with the consumption of dried cranberries will drive the market growth.
Key Findings of the Study
Increasing Preference for On-The-Go Diets may Drive the Market Growth
The growing popularity of diets that can be consumed on the go will be advantageous for dried cranberries, especially for consumers who are concerned about their health, as cranberries are a wonderful source of vitamins, minerals, and antioxidants. In addition to that, they are naturally sweet; they don't need any additional sugar or artificial sweeteners to provide a pleasing taste. Moreover, dried cranberries offer lightweight, long-lasting storage and portability, perfect for on-the-go lifestyles. They can be easily packed into pouches or added to trail mix, granola bars, or yogurt cups, which cater perfectly to the on-the-go lifestyle. The dried cranberry market is expected to witness growth, driven by its nutritional benefits and suitability for on-the-go diets as consumers seek healthier and more convenient snack options. In addition to that, the versatility of dried cranberries as an ingredient in various food products further contributes to the growing demand for this dried fruit in the market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015- 2020)
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Quantitative Units
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Revenue in Thousand, Volume in Tons, and Pricing in USD
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Segments Covered
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Product Type (Sun Dried, Air Dried, Freeze Dried, and Others), Nature (Organic and Conventional), Sugar Category (Sweetened and Unsweetened), Form (Diced/Cut, Whole and Granules), End Use (Food Processing Industry, Household/Retail, Food Service Sector, and Others), Distribution Channel (Direct and Indirect)
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Countries Covered
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Germany, Netherlands, Spain, U.K., Belgium, Italy, Switzerland, Russia, Denmark, Sweden, France, Poland, Turkey, and Rest of Europe, India, China, South Korea, Japan, Australia, Vietnam, New Zealand, Malaysia, Philippines, Indonesia, Singapore, Thailand, and Rest of Asia-Pacific, U.S., Canada, and Mexico, South Africa, Ethiopia, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Rest of Middle East & Africa, Brazil, Chile, Colombia, Peru and Rest of South America
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Market Players Covered
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Badger State Fruit Processing, Inc. (U.S.), Decas Cranberry Products, Inc. (U.S.), Honestly Cranberry (U.S.), MEDURI FARMS (U.S.), Ocean Spray (U.S.), Happilo International Private Limited (U.S.), Citadelle (Canada), Rostaa Superfoods (India), Eden Foods (U.S.), ROYAL NUT COMPANY (Australia), Wetherby Cranberry Company (U.S.), KAREN’S NATURALS (U.S.), Fruit d’Or (Canada), GRACELAND FRUIT, INC (U.S.), Wonderland Foods (India), Sisters Fruit Company (U.S.), Sun-Maid Growers of California (U.S.), Royal Ridge Fruits (U.S.), Traina Home Grown (U.S.), and Del Monte Foods (U.S.), Inc among others.
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
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Segment Analysis:
The global dried cranberry market is segmented into six notable segments based on product type, nature, sugar category, form, end use, and distribution channel.
- On the basis of product type, the global dried cranberry market is segmented into sun dried, air dried, freeze dried, and others.
In 2023, the sun-dried segment is expected to dominate the global dried cranberry market
In 2023, sun-dried segment is expected to dominate the global dried cranberry market with the market share of 57.58% as the sun-dried cranberries are dried naturally which involved minimal processing and typically doesn’t involve the use of artificial additives and preservatives.
- On the basis of nature, the global dried cranberry market is segmented into organic and conventional.
In 2023, the organic segment is expected to dominate the global dried cranberry market
In 2023, the organic segment is expected to dominate the global dried cranberry market with the market share of 51.44% due to rise in health-conscious and eco-conscious consumers.
- On the basis of sugar category, the global dried cranberry market is segmented into sweetened and unsweetened. In 2023, the sweetened segment is expected to dominate the global dried cranberry market with the market share of 54.55%.
- On the basis of form, the global dried cranberry market is segmented into diced/cut, whole, and granules. In 2023, the diced/cut segment is expected to dominate the global dried cranberry market with the market share of 59.18%.
- On the basis of end use, the global dried cranberry market is segmented into food processing industry, household/retail, food service sector, and others. In 2023, the food processing segment is expected to dominate the global dried cranberry market with the market share of 46.59%.
- On the basis of distribution channel, the global dried cranberry market is segmented into direct and indirect. In 2023, the direct segment is expected to dominate the global dried cranberry market with the market share of 64.46%.
Major Players
Data Bridge Market Research recognizes the following companies as the major players in the global dried cranberry market that include Badger State Fruit Processing, Inc. (U.S.), Decas Cranberry Products, Inc. (U.S.), Honestly Cranberry (U.S.), MEDURI FARMS (U.S.), Ocean Spray (U.S.), Happilo International Private Limited (U.S.), Citadelle (Canada), Rostaa Superfoods (India), Eden Foods (U.S.), ROYAL NUT COMPANY (Australia), Wetherby Cranberry Company (U.S.), KAREN’S NATURALS (U.S.), Fruit d’Or (Canada), GRACELAND FRUIT, INC (U.S.), Wonderland Foods (India), Sisters Fruit Company (U.S.), Sun-Maid Growers of California (U.S.), Royal Ridge Fruits (U.S.), Traina Home Grown (U.S.), and Del Monte Foods (U.S.), Inc among others.
Market Developments
- In 2023, Ocean Spray announced the launch of Snack Medley, a fruit snack experience of sweet and tangy dried cranberries perfectly paired with other premium fruits. This will help the company to expand its product portfolio.
- In April 2023, Del Monte Foods, Inc., is involved in reducing food waste across its product through the process of upcycling. This will help the company in nourishing the planet and focusing on growing a healthier tomorrow. As Company is focused on providing affordable food while reducing greenhouse gas emissions.
- In May 2023, Ocean Spray announced its partnership with The Hershey Company for a line of sweet treats made from real fruit. The new snack line features a delicious chocolate experience with Milk chocolate-dipped cranberry bites and dark chocolate-dipped cherry-infused cranberry bites. This partnership will help the company to expand their product portfolio.
Regional Analysis
On the basis of geography, the market is segmented into Germany, Netherlands, Spain, U.K., Belgium, Italy, Switzerland, Russia, Denmark, Sweden, France, Poland, Turkey, and Rest of Europe, India, China, South Korea, Japan, Australia, Vietnam, New Zealand, Malaysia, Philippines, Indonesia, Singapore, Thailand, and Rest of Asia-Pacific, U.S., Canada, and Mexico, South Africa, Ethiopia, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Rest of Middle East & Africa, Brazil, Chile, Colombia, Peru and Rest of South America.
As per Data Bridge Market Research analysis:
North America is the fastest growing and expected to be the dominating region in the market
North America is expected to dominate the market because of the high availability of cranberry in the region. Europe is the fastest growing segment as they have high consumption and usage of dried cranberries in their pastry products.
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