Sulphite Free to Account for 35.82% Global Sweet Potato Powder Market Share

According to World Health Organization (WHO) estimates, there are up to 350 primary immunodeficiency disorders nationwide. While this makes a large number of individuals vulnerable to these diseases, it also opens up the market for immune-boosting foods like sweet potatoes in an age of health consciousness. Sweet Potato Powder is made from dried sweet potatoes and ranges in colour from pale yellow to deep orange. Vitamins A, C, and E are abundant in sweet potatoes. Sweet Potato Powder is a red food colour that is frequently used in smoothies, salad dressings, and juices.

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Data Bridge Market Research analyses that the sweet potato powder market is expected to grow at a CAGR of 3.8% in the forecast period of 2022 to 2029 and is expected to reach USD 955.96 million by 2029. Sweet potato powder is gaining popularity among the world's health-conscious population. The capacity of this product to provide high nutritional content is a key element driving its appeal. As a result, the global sweet potato powder market is anticipated to benefit from an increase in health awareness among the majority of people living in all parts of the world.  

Sweet Potato Powder Market

Rising prevalence of cancer across the globe is expected to drive the market's growth rate during the forecast period.

As per a news statement from the World Health Organization (WHO) dated September 12, 2018, there were 18.1 million new cancer cases and 9.6 million cancer-related deaths in 2018. Furthermore, one out of every five men and one out of every six women will get cancer at some point in their lives, and one out of every eight men and one out of every eleven women will die from cancer. These challenging statistics are fueling a steady demand for cancer-fighting foods such as sweet potatoes. Sweet potatoes contain anthocyanins, a type of antioxidant that inhibits the growth of some cancer cells, including those in the bladder, colon, stomach, and breast. Given the large number of people susceptible to cancer, sweet potato will become a staple food element in the diet as a preventative measure. The growing infatuation with social media is raising awareness at a rapid rate, and the general public is including sweet potatoes into their diet without consulting a physician.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Sweet Potato Type (Beauregard, Jewel, Covington, Red Garnet, Okinawan, Japanese Sweet Potatoes, and Others), Color Of Powder (Light Orange, White And Cream, Light Purple, and Light Yellow), Nature (Non-GMO, and GMO), Category (Conventional and Organic), Product Type (Standard/Regular and Customized), Drying Method (Air Drying, Drum Drying, Spray Drying, Freeze Drying, Tray Drying, and Others), Claim (Sulphite Free, Preservatives Free, Kosher, Carrier Agent Free, Color Free, and Others), Application (Food and Beverages, Dietary and Nutritional Supplements, Personal Care, Pet Food and Sports Nutrition)

Countries Covered

U.S., Canada, Mexico, China, Japan, India, South Korea, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines and Rest of Asia-Pacific, Germany, Spain, France, Italy, U.K., Belgium, Netherlands, Switzerland, Russia, Turkey, Rest of Europe, Saudi Arabia, South Africa, Kuwait, U.A.E., Rest of Middle East and Africa.

Market Players Covered

Xinghua Lianfu Food Co.,Ltd (China), Nutraonly (Xi'an) Nutritions Inc. (China), Essex Food Ingredients (U.S.), Xian Shunyi Bio-Chemical Technology Co.,Ltd. (China), Van Drunen Farms (U.S.), Milne MicroDried (U.S.), Aminola (Netherlands), Foodchem International Corporation (China), Hearthy Foods (U.S.), North Bay Trading Co. (U.S.), SACOMA SWEET POTATOES (U.K.), Saipro Biotech Private Limited (India), Sinofi Ingredients (A Subsidiary of Shanghai Bichain Industrial Chemical) (China), VLLOW FOOD PRODUCTS PRIVATE LIMITED (India), Undersun Biomedtech Co.,Ltd. (China)

Data Pointers Covered in Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Segment Analysis:

The sweet potato powder market is segmented on the basis of sweet potato type, color of powder, nature, category, product type, drying method, claim, and application.

  • On the basis of sweet potato type, the global sweet potato powder market is divided into Beauregard, Jewel, Covington, Red Garnet, Okinawan, Japanese Sweet Potatoes, and Others. In 2022, the Beauregard segment is anticipated to dominate the global sweet potato powder market with a market share of 33.67% due to the rising application demand of Beauregard sweet potato powder and various advantages over others.
  • On the basis of color of powder, the global sweet potato powder market is divided into light orange, white and cream, light purple, and light yellow. In 2022, the light orange segment is anticipated to dominate the global sweet potato powder market with a market share of 48.86% owing to the huge availability of various oregano color varieties.
  • On the basis of nature, the global sweet potato powder market is divided into non-GMO, and GMO. In 2022, the non-GMO segment is anticipated to dominate the global sweet potato powder market with a market share of 85.12% because of the surging demand for non-GMO food among consumers.

In 2022, the non-GMO segment of nature segment is anticipated to dominate the sweet potato powder market.

In 2022, the non-GMO segment of this market will dominate the sweet potato powder market owing to the surging demand for non-GMO food among consumers. The non-GMO segment is expected reach the highest CAGR of 3.9% in the forecast period of 2022-2029.

  • On the basis of category, the global sweet potato powder market is divided into conventional and organic. In 2022, the conventional segment is anticipated to dominate the global sweet potato powder market with a market share of 54.23% due to its affordable prices and easy availability.
  • On the basis of product type, the global sweet potato powder market is divided into standard/regular and customized. In 2022, the standard/regular segment is anticipated to dominate the global sweet potato powder market with a market share of 92.85% due to the dearth of customization by major operating players.

In 2022, the standard/regular segment is projected to hold the largest share of product type segment in the sweet potato powder market

In 2022, the standard/regular segment is anticipated to hold the largest share of global sweet potato powder market due to the dearth of customization by major operating players. The standard/regular segment is growing with a CAGR of 3.9% in the forecast period of 2022 to 2029.

  • On the basis of drying method, the global sweet potato powder market is divided into air drying, drum drying, spray drying, freeze drying, tray drying, and others. In 2022, the air drying segment is anticipated to dominate the global sweet potato powder market with a market share of 37.12% owing to the traditional and cost-consuming methods compared to others.
  • On the basis of claim, the global sweet potato powder market is divided into sulphite free, preservatives free, kosher, carrier agent free, color free, and others. In 2022, the sulphite free segment is anticipated to dominate the global sweet potato powder market with a market share of 35.82% due to the increased awareness about the side effects of chemical-based sweet potato powder.
  • On the basis of application, the global sweet potato powder market is divided into food and beverages, dietary and nutritional supplements, personal care, pet food, and sports nutrition. In 2022, the food segment is anticipated to dominate the global sweet potato powder market with a market share of 46.25% due to the growing application of sweet potato powder for food purposes.

Major Players

Data Bridge Market Research recognizes the following companies as the major sweet potato powder market players in sweet potato powder market are Nutraonly (Xi'an) Nutritions Inc. (China), VLLOW FOOD PRODUCTS PRIVATE LIMITED (India), and Saipro Biotech Private Limited (India).

Sweet Potato Powder Market

Market Development

  • In January 2022, Spudsy announced the launch of Shelf-Stable Sweet Potato Fry in the whole foods market. This news follows Spudy's recent investment round with KarpReilly and Stage 1 Fund, which enabled them to grow production and expand their offers at the premier grocer. Spudsy will be able to extend its goal of salvaging defective sweet potatoes in 2022 as a result of its product expansion into Whole Foods Market shops.
  • In 2022, Aminola announced a new, more modern graphic design with improved navigation, making it easy to find out more about the firm, its products, and other services. This development will expand the company's consumer base.

Regional Analysis

Geographically, the countries covered in the sweet potato powder market report are U.S., Canada, Mexico, China, Japan, India, South Korea, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines and Rest of Asia-Pacific, Germany, Spain, France, Italy, U.K., Belgium, Netherlands, Switzerland, Russia, Turkey, Rest of Europe, Saudi Arabia, South Africa, Kuwait, U.A.E., Rest of Middle East and Africa.

As per Data Bridge Market Research analysis:

Asia-Pacific is the dominant region in sweet potato powder market during the forecast period 2022 - 2029

Asia-Pacific will continue to dominate the sweet potato powder market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period due to the growing number of cases of vision impairment and rising health awareness in this region. The China dominates the Asia-Pacific region due to increased demand for vegan bakery products in this region.

North America is estimated to be the fastest-growing region in sweet potato powder market the forecast period 2022 - 2029

North America region is anticipated to grow at the highest rate during the forecast period of 2022-2029 due to the increasing presence of major key players and the growing prevalence of cancer in the regions. United States dominates the North America region because of the rising awareness about the health benefits of plant-based and vegan diets in this region.

COVID-19 Impact Analysis

Since its emergence in December 2019, the COVID-19  virus has spread to nearly every country on the planet, prompting the World Health Organization (WHO) to declare it a public health emergency. COVID-19, a new coronavirus, was identified as the causal agent in the pneumonia cases. This virus spread quickly over the world, killing a large number of people. COVID-19 was labelled a global pandemic by the World Health Organization (WHO) in March 2020. Since then, the pandemic has delayed the expansion of the food and beverages sector and disrupted the supply chain. Furthermore, governments in many nations had imposed nationwide lockdowns to halt the spread of COVID-19. Similarly, organizations in numerous nations throughout the world were having difficulty continuing their supply chain activities. The supply chain slowness hampered the sweet potato powder market. On the bright side, the sweet potato powder market will likely improve as respective government bodies have lifted the enforced lockdown restrictions. Various sectors are anticipated to rebound quickly post COVID-19 pandemic due to the wide number of applications they serve. As a result, the market is projected to stabilize in the future.

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