Kellogg's Company, General Mills Inc. and The Quaker Oats Company (a subsidiary of PepsiCo) are Dominating in the U.S. Nuts & Snacks Bar Market in 2019

The U.S. Nuts and Snacks Bar Market is expected to grow with the CAGR of 4.2% in the forecast period of 2020 to 2025. The years considered for study are as mentioned below.

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The U.S. nuts & snacks bar market is a highly consolidated market which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in the U.S. nuts & snacks bar market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in October 2019, Kellogg's Company launched TIG which is a new brand for savory snack bars that come in different bold flavours such as BBQ, buffalo, pizza and chili lime. The snack bars are made with premium plant-based core ingredients including puffed chickpeas, roasted green lentils and crispy wild and brown rice. This has helped the company to broaden its brand portfolio and to build its brand image in the market.

Kellogg's Company is the dominating player in the U.S. nuts & snacks bar market. The other key players existing in the nuts & snacks bar market includes General Mills Inc., KIND, Clif Bar & Company, Hormel Foods Corporation, THE HERSHEY COMPANY, The Simply Good Foods Company, Mars, Incorporated, The Quaker Oats Company (a subsidiary of PepsiCo) and Premier Nutrition Company, LLC among others.

U.S. Nuts & Snacks Bar MarketKellogg’s Company:

Kellogg’s Company is headquartered in Michigan, U.S. and was founded in 1906. The company focuses on the quality and innovation by creating new products for the consumers around the world with the wide range of product portfolio. The company deals in multiple business segments such as snacks, cereals and frozen among which snacks is the market focused segment. The company provides various products under categories such as breakfast favourites & treats, cereal & granola, savory snacks, plant-based proteins, snack bars & bites, protein bars & shakes and frozen breakfast among which snack bars & bites and protein bars & shakes are the market focused categories.

For instance,

  • In August 2019, Kellogg's Company developed a new product named Kellogg's Nutri-Grain bars. This has helped the company to build its strong product portfolio in the nutrition bar range which has built the brand image of the market.

The company has presence across the globe in North America, South America, Europe, Middle East and Africa and Asia-Pacific. The company generates its revenue through various subsidiaries such as Keebler Company (U.S.), Kashi (U.S.), Morningstar Farms (U.S.), Kellogg (Japan) G.K. (Japan) and Bear Naked, Inc. (U.S.) among others.

General Mills Inc.:

General Mills Inc. is headquartered in Minnesota, U.S. and was founded in 1866. The company focuses on the consumer strategy which means deeply understanding the needs and lives of the consumers and moving quickly to meet those needs with the broad portfolio of brands. The company deals in multiple business segments such as snacks, cereal, convenient meals, yogurt, dough, pet, baking mixes and ingredients, super-premium ice cream, vegetables and other among which snacks is the market focused segment. The company provides various products under categories such as baking products, cereals, dough/pastries, fruit, ice cream, meals, organic/natural, pasta, pet, pizza, snacks, soup, spices, vegetables and yogurt among which snacks is the market focused categories.

For instance,

  • In July 2020, General Mills Inc. launched a packed, sustainable energy bar with the creamy, crunchy and chewy texture by the brand Nature Valley. The energy bar has various ingredients as creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts and chewy cranberries or blueberries. This has helped the company to broaden its product portfolio and to build its brand image.

The company has wide presence across North America, South America, Europe, Africa and Asia-Pacific and generates revenue from subsidiaries such as Häagen-Dazs (U.S.), Annie’s Homegrown (U.S.), Blue Buffalo Co., Ltd. (U.S.), Liberté Inc. (Canada) and Medallion Laboratories Inc. (U.S.) among others.

The Quaker Oats Company (a subsidiary of PepsiCo):

The Quaker Oats Company (a subsidiary of PepsiCo) is headquartered in Illinois, U.S. and was founded in 1877. The company serves wholesome old fashioned oats, instant oats, granola bars and other food products. The company offers wide range of brands such as hot cereals, cold cereals, snacks, rice snacks, peal medleys and other products among which snacks is the market focused brand.

For instance,

  • In August 2019, The Quaker Oats Company (a subsidiary of PepsiCo) which is one of the leading producers of whole grain bars partnered with AdoptAClassroom.org which provides online education to student. The company donated USD 250,000 to the organization in order to provide the awareness for education and health benefits on consumption of healthy products.

The company has wide presence across the U.S., Canada and International.