Global Ultrasound Imaging Devices Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Ultrasound Imaging Devices Market Segmentation, By Array Format (Phased Array, Linear Array, Curved Linear Array, and Others), Device Display (Color Ultrasound Devices and Black and White (B/W) Ultrasound Devices), Device Portability (Trolley/Cart-Based Ultrasound Devices, Compact/Handheld Ultrasound Devices, Stationary Ultrasound Devices, and Point-of-Care Ultrasound Devices), Technology (Diagnostic Ultrasound and Therapeutic Ultrasound), Application (Radiology/General Imaging, Obstetrics and Gynecology, Cardiovascular, Gastroenterology, Vascular, Urological, Orthopedic and Musculoskeletal, Pain Management, Emergency Department, Critical Care, and Others), End User (Hospitals, Surgical Centers, Research and Academia, Maternity Centers, Ambulatory Care Centers, Diagnostic Centers, and Others), Distribution Channel (Direct Tender, Third Party Distributors, and Retail Sales) - Industry Trends and Forecast to 2032

Ultrasound Imaging Devices Market Size

• The global ultrasound imaging devices market size was valued at USD 10.56 billion in 2024 and is expected to reach USD 17.62 billion by 2032, at a CAGR of 6.60% during the forecast period
• The market growth is largely fueled by the increasing prevalence of chronic diseases, rising demand for minimally invasive diagnostic procedures, and the expanding applications of ultrasound technology across cardiology, obstetrics, radiology, and musculoskeletal imaging
• Furthermore, growing advancements such as 3D/4D imaging, AI-powered diagnostics, and portable ultrasound systems are driving wider adoption in both developed and emerging markets. These converging factors are strengthening the role of ultrasound as a cost-effective, safe, and versatile imaging modality, thereby significantly boosting the industry's growth

Ultrasound Imaging Devices Market Analysis

• Ultrasound imaging devices, utilizing high-frequency sound waves to produce real-time diagnostic images, are increasingly vital in modern healthcare due to their non-invasive nature, portability, and broad clinical applications across cardiology, obstetrics, gynecology, and musculoskeletal care
• The escalating demand for ultrasound systems is primarily fueled by the rising prevalence of chronic diseases, increasing emphasis on early disease detection, and the growing preference for minimally invasive diagnostic procedures
• North America dominated the ultrasound imaging devices market with the largest revenue share of 39% in 2024, supported by advanced healthcare infrastructure, high adoption of cutting-edge imaging technologies, and strong presence of leading manufacturers, with the U.S. experiencing substantial growth in point-of-care and portable ultrasound adoption, further accelerated by AI-driven imaging innovations
• Asia-Pacific is expected to be the fastest growing region in the ultrasound imaging devices market during the forecast period due to rapid urbanization, improving healthcare access, and rising government investments in medical technology
• Diagnostic ultrasound systems segment dominated the ultrasound imaging devices market with a market share of 46.2% in 2024, driven by its wide clinical usage, cost-effectiveness, and continued advancements in 3D/4D and Doppler imaging technologies

Report Scope and Ultrasound Imaging Devices Market Segmentation

Ultrasound Imaging Devices Market Trends

Rising Adoption of AI-Powered and Portable Ultrasound Systems

• A significant and accelerating trend in the global ultrasound imaging devices market is the growing adoption of artificial intelligence (AI) and portable imaging solutions that enhance diagnostic accuracy, efficiency, and accessibility in healthcare settings

  • For instance, Butterfly Network’s handheld ultrasound device integrates AI algorithms to assist clinicians in image capture and interpretation, enabling point-of-care diagnostics even in resource-limited environments. Similarly, GE Healthcare’s Vscan Air offers wireless portability with AI-powered features, making ultrasound more accessible

• AI integration in ultrasound systems enables features such as automated measurements, anomaly detection, and workflow optimization, reducing operator dependency and improving clinical decision-making. For instance, Philips AI-enabled ultrasound platforms provide automated cardiac function analysis, streamlining complex procedures. Furthermore, portable solutions offer mobility and flexibility, supporting bedside, emergency, and home-based diagnostics
• The seamless integration of ultrasound devices with cloud platforms and telemedicine services facilitates remote diagnostics and data sharing, allowing healthcare providers to collaborate and deliver timely care. Through secure platforms, clinicians can review scans alongside other patient data, creating a unified and connected healthcare ecosystem
• This trend towards smarter, portable, and digitally connected ultrasound systems is reshaping diagnostic imaging expectations across hospitals and clinics. Consequently, companies such as Siemens Healthineers are developing AI-enabled portable ultrasound solutions with advanced imaging and cloud compatibility for broader adoption
• The demand for ultrasound systems offering portability, AI-driven accuracy, and digital integration is rapidly increasing across developed and emerging markets, as providers prioritize efficiency, accessibility, and improved patient outcomes

Ultrasound Imaging Devices Market Dynamics

Driver

Growing Demand Due to Rising Chronic Diseases and Early Diagnosis Needs

• The rising prevalence of chronic diseases such as cardiovascular disorders, cancers, and liver diseases, coupled with the growing emphasis on early and accurate diagnosis, is a major driver fueling demand for ultrasound imaging devices

  • For instance, in March 2024, Canon Medical Systems introduced an advanced AI-powered ultrasound system for cardiology, designed to improve diagnostic precision and support early intervention. Such innovations are expected to accelerate market growth in the forecast period

• As healthcare providers increasingly prioritize early detection and non-invasive imaging solutions, ultrasound systems offer advantages such as real-time imaging, absence of ionizing radiation, and lower costs compared to other modalities, making them a compelling choice
• Furthermore, the increasing adoption of portable and point-of-care ultrasound devices is expanding access to imaging in emergency, rural, and home healthcare settings, strengthening the role of ultrasound in both developed and emerging regions
• The versatility of ultrasound across multiple specialties including obstetrics, gynecology, cardiology, and musculoskeletal imaging, alongside continuous improvements in 3D/4D and Doppler technologies, is propelling its adoption across a broad spectrum of clinical applications

Restraint/Challenge

Operator Dependency and High Equipment Costs

• Concerns surrounding operator dependency and variability in image quality pose significant challenges to the widespread adoption of ultrasound imaging devices. As image acquisition and interpretation are highly dependent on clinician expertise, diagnostic accuracy can vary significantly

  • For instance, reports highlighting inconsistencies in ultrasound readings between novice and experienced operators have raised concerns about reliability in certain clinical scenarios, particularly in emergency or rural care environments

• Addressing these challenges through advanced AI-guided imaging, standardized training programs, and automated measurement features is essential to improve consistency and build confidence among healthcare providers. Companies such as Philips and Mindray emphasize AI-powered automation to reduce operator-related errors. In addition, the relatively high cost of advanced ultrasound systems compared to basic imaging devices can limit adoption, especially in resource-constrained markets
• While low-cost portable ultrasound systems are becoming more widely available, premium systems offering advanced features such as 3D/4D imaging, elastography, and AI integration remain expensive, creating affordability barriers for smaller hospitals and clinics
• Overcoming these challenges through innovative pricing models, government support for imaging infrastructure, and further advancements in automated technologies will be crucial to drive sustainable market growth

Ultrasound Imaging Devices Market Scope

The market is segmented on the basis of array format, device display, device portability, technology, application, end user, and distribution channel.

• By Array Format

On the basis of array format, the ultrasound imaging devices market is segmented into phased array, linear array, curved linear array, and others. The phased array segment dominated the market in 2024, supported by its widespread use in cardiology and emergency diagnostics where precise imaging of moving organs such as the heart is essential. Its ability to produce high-resolution images with dynamic beam steering makes it highly valuable for echocardiography. The dominance of this segment is also reinforced by technological advances in compact phased array probes that improve portability without compromising image quality. Increasing use in hospitals for cardiovascular disease detection further solidifies its leadership in the market.

The linear array segment is expected to witness the fastest growth from 2025 to 2032, driven by its expanding role in musculoskeletal imaging, vascular diagnostics, and interventional procedures. Linear arrays provide superior resolution for superficial structures such as tendons, thyroid, and breast tissue, aligning with the growing demand for early diagnosis of cancer and sports injuries. The segment’s growth is also accelerated by the rising use of portable linear array devices in outpatient and ambulatory settings. Furthermore, integration with AI-driven image enhancement tools makes linear arrays more attractive for precision diagnostics in emerging healthcare markets.

• By Device Display

On the basis of device display, the ultrasound imaging devices market is segmented into color ultrasound devices and black & white (B/W) ultrasound devices. The color ultrasound devices segment dominated the market in 2024, capturing the largest revenue share due to its capability to provide Doppler imaging and enhanced visualization of blood flow and organ structures. These devices are the standard in hospitals and diagnostic centers, replacing B/W systems in most clinical applications. The dominance is further supported by continuous innovations in color Doppler technology that expand applications into cardiology, oncology, and gynecology. The growing preference for advanced diagnostic accuracy and clarity ensures continued demand for color ultrasound systems.

The black & white (B/W) ultrasound devices segment is expected to grow fastest from 2025 to 2032, largely driven by affordability and adoption in rural healthcare settings and emerging economies. Despite being lower in cost, B/W systems are still highly effective for basic imaging, maternal health, and emergency diagnostics. Their lightweight, portable nature makes them valuable in mobile clinics and outreach healthcare programs. Government initiatives to improve access to maternal and child health services in low-resource regions further support this segment’s rapid growth trajectory.

• By Device Portability

On the basis of device portability, the ultrasound imaging devices market is segmented into trolley/cart-based ultrasound devices, compact/handheld ultrasound devices, stationary ultrasound devices, and point-of-care ultrasound devices (POCUS). The trolley/cart-based ultrasound devices segment dominated the market in 2024, driven by their widespread adoption in hospitals and large diagnostic centers where advanced imaging capabilities are required. These systems support high-end applications such as 3D/4D imaging, Doppler analysis, and elastography, making them indispensable for complex diagnostics. The dominance is reinforced by hospitals’ preference for robust systems with multifunctional use across radiology, cardiology, and OB/GYN. Their higher price points and reliability in intensive care and operating rooms further ensure their leadership in market share.

The point-of-care ultrasound devices (POCUS) segment is projected to grow at the fastest rate from 2025 to 2032, as healthcare providers increasingly seek immediate, bedside diagnostic capabilities. POCUS is gaining traction in emergency medicine, critical care, and primary care due to its portability and ability to deliver rapid results. The segment’s growth is further enhanced by AI-powered handheld devices that improve imaging accuracy for less experienced operators. Increasing demand for remote diagnostics and telemedicine integration is also fueling adoption, making POCUS the fastest-growing category in the portability segment.

• By Technology

On the basis of technology, the ultrasound imaging devices market is segmented into diagnostic ultrasound and therapeutic ultrasound. The diagnostic ultrasound segment dominated the market in 2024, accounting for the majority revenue share of 46.2%, as it remains the gold standard for imaging across radiology, obstetrics, cardiology, and emergency care. Its dominance is underpinned by its non-invasive, radiation-free approach and relatively low cost compared to CT and MRI. Continuous improvements in imaging resolution, Doppler technology, and real-time monitoring capabilities sustain its leading role. In addition, widespread use in prenatal care and chronic disease monitoring secures the segment’s market dominance.

The therapeutic ultrasound segment is expected to grow fastest from 2025 to 2032, driven by increasing applications in physiotherapy, oncology, and targeted drug delivery. Therapeutic ultrasound is gaining traction in minimally invasive treatments such as high-intensity focused ultrasound (HIFU) for tumor ablation. The segment’s growth is further accelerated by rising demand for non-surgical pain management and cosmetic procedures using ultrasound energy. Investments in research for ultrasound-mediated therapies also strengthen its outlook as a high-growth area within the market.

• By Application

On the basis of application, the ultrasound imaging devices market is segmented into radiology/general imaging, obstetrics and gynecology, cardiovascular, gastroenterology, vascular, urological, orthopedic and musculoskeletal, pain management, emergency department, critical care, and others. The radiology/general imaging segment dominated the market in 2024, as ultrasound remains a first-line diagnostic tool for a wide variety of conditions due to its safety, real-time imaging, and cost-effectiveness. Hospitals and diagnostic centers rely heavily on ultrasound for abdominal, pelvic, and organ imaging, reinforcing its leading position. The dominance is supported by growing demand for general imaging in both developed and emerging economies. Its broad applicability across age groups ensures steady utilization.

The cardiovascular segment is expected to grow fastest from 2025 to 2032, fueled by the rising global burden of cardiovascular diseases and the growing need for echocardiography. Advances in 3D/4D cardiac ultrasound and Doppler technology are enhancing diagnostic accuracy for heart function and blood flow assessment. Increasing use of portable cardiac ultrasound in emergency and critical care is accelerating adoption. Furthermore, AI-enabled echocardiography solutions are reducing operator dependency, strengthening cardiovascular ultrasound’s position as the fastest-growing application.

• By End User

On the basis of end user, the ultrasound imaging devices market is segmented into hospitals, surgical centers, research and academia, maternity centers, ambulatory care centers, diagnostic centers, and others. The hospitals segment dominated the market in 2024, holding the largest revenue share due to their comprehensive diagnostic infrastructure and reliance on advanced ultrasound devices for a wide range of clinical needs. Hospitals prefer multi-functional ultrasound systems that support radiology, cardiology, and OB/GYN departments. The segment’s dominance is reinforced by higher patient inflows and continuous investment in upgrading imaging technologies. Hospitals also drive adoption of AI-integrated and high-end cart-based ultrasound systems, further cementing their leading position.

The ambulatory care centers segment is projected to grow fastest from 2025 to 2032, driven by the increasing trend toward outpatient care and the need for cost-effective imaging solutions. Ambulatory care centers favor compact and portable ultrasound systems that provide rapid results without requiring large-scale infrastructure. The rise of preventive health checkups, same-day procedures, and decentralized diagnostics is expanding their use of ultrasound. Growing affordability and reimbursement support for outpatient services further enhance the segment’s rapid growth outlook.

• By Distribution Channel

On the basis of distribution channel, the ultrasound imaging devices market is segmented into direct tender, third-party distributors, and retail sales. The direct tender segment dominated the market in 2024, as large hospitals, government organizations, and research institutions prefer bulk procurement directly from manufacturers. Direct tenders ensure cost efficiency, product customization, and access to latest technology, making them the dominant channel. This dominance is especially prominent in developed countries with structured healthcare procurement systems. The long-term service contracts and maintenance support tied to direct tenders further reinforce their leadership.

The third-party distributors segment is expected to grow fastest from 2025 to 2032, due to increasing adoption of ultrasound systems in smaller hospitals, clinics, and ambulatory centers across emerging economies. Distributors provide flexible pricing, after-sales service, and access to a wide variety of device models. Their role in expanding reach to underserved regions and supporting localized customer needs strengthens their growth outlook. As healthcare systems decentralize, third-party distributors are set to play a pivotal role in expanding market penetration globally.

Ultrasound Imaging Devices Market Regional Analysis

• North America dominated the ultrasound imaging devices market with the largest revenue share of 39% in 2024, supported by advanced healthcare infrastructure, high adoption of cutting-edge imaging technologies, and strong presence of leading manufacturers
• Healthcare providers in the region highly value the accuracy, portability, and versatility of ultrasound devices, with applications spanning cardiology, obstetrics, oncology, and emergency care
• This widespread adoption is further supported by well-established healthcare infrastructure, favorable reimbursement policies, and the presence of leading manufacturers, establishing ultrasound systems as an essential imaging solution across hospitals, diagnostic centers, and specialty clinics

U.S. Ultrasound Imaging Devices Market Insight

The U.S. ultrasound imaging devices market captured the largest revenue share of 79% in 2024 within North America, fueled by the strong presence of advanced healthcare infrastructure and widespread use of diagnostic imaging. Providers are increasingly prioritizing ultrasound due to its safety, cost-effectiveness, and versatility across cardiology, obstetrics, and emergency medicine. The rising adoption of point-of-care ultrasound (POCUS), combined with robust demand for AI-powered imaging and portable devices, further propels industry growth. Moreover, the integration of ultrasound systems with digital platforms and telemedicine services is significantly contributing to market expansion.

Europe Ultrasound Imaging Devices Market Insight

The Europe ultrasound imaging devices market is projected to expand at a substantial CAGR throughout the forecast period, primarily driven by rising healthcare expenditure and growing demand for non-invasive diagnostics. Increasing prevalence of chronic diseases, coupled with stringent safety regulations favoring radiation-free imaging, is fostering ultrasound adoption. European healthcare systems are also emphasizing preventive diagnostics and outpatient imaging, further supporting growth. The region is experiencing strong momentum across hospitals, clinics, and academic centers, with both portable and high-end ultrasound systems in demand.

U.K. Ultrasound Imaging Devices Market Insight

The U.K. ultrasound imaging devices market is anticipated to grow at a noteworthy CAGR during the forecast period, driven by government support for early disease detection programs and investments in modernizing healthcare facilities. Rising prevalence of cardiovascular and cancer cases is encouraging adoption of advanced diagnostic solutions. The U.K.’s strong focus on maternal and child health, combined with the expansion of outpatient diagnostic centers, is expected to continue to stimulate market growth. In addition, the rapid uptake of portable and AI-enabled ultrasound devices is improving accessibility in community healthcare settings.

Germany Ultrasound Imaging Devices Market Insight

The Germany ultrasound imaging devices market is expected to expand at a considerable CAGR during the forecast period, fueled by increasing demand for advanced imaging technologies and a strong culture of healthcare innovation. Germany’s well-established hospitals and diagnostic centers are rapidly integrating 3D/4D ultrasound and elastography for advanced clinical use. The emphasis on precision medicine and sustainability is driving adoption of energy-efficient, eco-conscious imaging devices. Moreover, the rising use of ultrasound in musculoskeletal, vascular, and oncology diagnostics reflects Germany’s expanding application base.

Asia-Pacific Ultrasound Imaging Devices Market Insight

The Asia-Pacific ultrasound imaging devices market is poised to grow at the fastest CAGR of 23% during the forecast period of 2025 to 2032, driven by rapid urbanization, expanding healthcare infrastructure, and technological advancements in China, Japan, and India. The region’s growing population, coupled with government initiatives to expand access to affordable healthcare, is accelerating adoption. Furthermore, Asia-Pacific’s role as a manufacturing hub for medical imaging devices is improving affordability and distribution. Increasing awareness of preventive healthcare and maternal health screening is further expanding the market base.

Japan Ultrasound Imaging Devices Market Insight

The Japan ultrasound imaging devices market is gaining momentum due to the country’s advanced medical technology landscape, high investment in healthcare, and growing aging population. The adoption of ultrasound is strongly driven by demand for minimally invasive diagnostic tools in cardiology, oncology, and orthopedic care. The integration of ultrasound with other connected healthcare technologies, including cloud-based diagnostic platforms, is fueling growth. Moreover, Japan’s emphasis on elderly care and home-based diagnostics is expected to stimulate demand for compact and portable ultrasound solutions.

India Ultrasound Imaging Devices Market Insight

The India ultrasound imaging devices market accounted for the largest market revenue share in Asia-Pacific in 2024, attributed to rapid urbanization, a rising middle-class population, and growing government investments in healthcare infrastructure. India represents one of the fastest-developing markets for diagnostic imaging, with ultrasound playing a central role in maternal health, cardiology, and rural healthcare services. The availability of affordable portable ultrasound devices, alongside the country’s push towards digital healthcare and smart hospitals, is accelerating adoption. Strong domestic manufacturing and public-private partnerships are further propelling growth in India’s ultrasound market.

Ultrasound Imaging Devices Market Share

The Ultrasound Imaging Devices industry is primarily led by well-established companies, including:

• General Electric Company (U.S.)
• Koninklijke Philips N.V. (Netherlands)
• Siemens Healthineers AG (Germany)
• CANON MEDICAL SYSTEMS CORPORATION (Japan)
• SAMSUNG (South Korea)
• Shenzhen Mindray Bio-Medical Electronics Co., Ltd. (China)
• Butterfly Network, Inc (U.S.)
• FUJIFILM Sonosite, Inc. (U.S.)
• ALPINION MEDICAL SYSTEMS Co., Ltd. (South Korea)
• Clarius Mobile Health Corp. (Canada)
• SIUI (China)
• Esaote S.p.A. (Italy)
• Hologic, Inc. (U.S.)
• Analogic Corporation (U.S.)
• Medgyn Products, Inc. (U.S.)
• SAMSUNG MEDISON (South Korea)
• Nanosonics Ltd (Australia)
• Terason Division Teratech Corporation. (U.S.)
• Healcerion Co., Ltd. (South Korea)

What are the Recent Developments in Global Ultrasound Imaging Devices Market?

• In June 2025, Royal Philips launched the Flash 5100 POC ultrasound system, a highly portable, touchscreen-controlled point-of-care unit built for emergency, ICU, anesthesia, and MSK use combining clear imaging, smart automation, encounter-based workflow, and cross-platform transducer compatibility
• In May 2025, Life Science Robotics introduced ARUS, a robot-assisted ultrasound solution for obstetrics, debuting at NNFM 2025. ARUS addresses sonographer musculoskeletal strain with a joystick-controlled robotic arm featuring haptic feedback and adaptive pressure control supporting consistent, high-quality scans
• In February 2025, Philips released the Elevate software upgrade for its EPIQ Elite and Affiniti ultrasound systems, introducing over 100 new presets across tissue types, AI-driven quantitative measurement, remote software upgrades, proactive monitoring, and Collaboration Live for remote diagnostics
• In December 2024, Canon Medical Systems USA launched its AI-powered Automation Platform, a zero-click deep-learning solution offering rapid diagnostic support across modalities including ultrasound designed to streamline clinical workflows with real-time alerts, mobile access, and enhanced triage capabilities
• In September 2024, Samsung Medison unveiled the premium OB/GYN ultrasound system 'HERA Z20' at the ISUOG World Congress, featuring advanced AI-enhanced imaging such as Live ViewAssist, Live Q-scan, A-Focus, Crystal Architecture, and user-customizable My HERA interface marking a leap in diagnostic precision and clinician-centric design

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