Asia Pacific Energy Drinks Market- Industry Trends and Forecast to 2026

  • Food & Beverage
  • Published Report
  • Dec 2018
  • Asia-Pacific
  • 350 Pages
  • No of Tables: 19
  • No of Figures: 111

Asia Pacific Energy Drinks Market, By Product Type (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing), Geography (Asia-Pacific)- Industry Trends and Forecast to 2026

Energy drinks provide the benefits among people such as instant energy, refreshment, increased attention and reaction speed. There are many ingredients such as caffeine, taurine, vitamins, herbs and many other components are present in energy drink. Taurine, one kind of amino acid and is a building block of protein. The products are available in corner stations, bars and gas stations. These products are found in shops along with sport drinks, juices, and soft drinks.

The energy drinks are available in many brands such as red bull energy drink, impulse energy drink, dark dog, shark energy drinks, hype energy drinks and many others. About 60.0% of the consumers of energy drinks are male and 35.0% of people consuming energy drinks are above 35 years age.

Asia Pacific energy drinks market is expected to reach USD 52,249.94 million by 2026 and is projected to register a healthy CAGR of 11.0% in the forecast period 2019 to 2026. The new market report contains data for historic years 2017, the base year of calculation is 2018 and the forecast period is 2019 to 2026.

Market Segmentation: Asia Pacific Energy Drinks Market

Asia Pacific energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.

  • On the basis of product type, the market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the Asia Pacific energy drinks market with 83.7% market share and is growing at the highest CAGR of 11.2% in the forecast period 2019 to 2026.

    • In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.

  • On the basis of type, the market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the Asia Pacific energy drinks market with 68.3% market share and is growing at the CAGR of 10.8% in the forecast period 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 11.4% in the forecast period of 2019 to 2026.

    • In October 2017, PepsiCo Inc, an American company launched energy drink, an organic energy drink in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

  • On the basis of application, the market is segmented into before exercise, during exercise and recovery. In 2018, before exercise segment is expected to dominate the Asia Pacific energy drinks market with 47.6% market share and is growing at the highest CAGR of 11.4% in the forecast period of 2019 to 2026.

    • In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.

  • On the basis of consumption time, the market is segmented into before 11 am, 11-2 pm, 2-5 pm, 5-9 pm and post 9. In 2018, before 11 am segment is expected to dominate the Asia Pacific energy drinks market with 39.4% market share and is growing at the highest CAGR of 11.5% in the forecast period of 2019 to 2026.

    • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.

  • On the basis of ingredients, the market is segmented into caffeine, taurine, guarana, vitamin b, l-carnitine, antioxidants and others. In 2018, taurine segment is expected to dominate the Asia Pacific energy drinks market with 29.4% market share and is growing at the highest CAGR of 12.0% in the forecast period 2019 to 2026.

    • In January 2015, Amway solidifies position in energy drink market with acquisition of XS Energy brand. This acquisition led expansion of their business in other geographic regions as already it has expansion in some region such as U.S., Japan, South Korea and Australia.

  • On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailing. Store-based retailers are further sub-segmented into grocery retailers, supermarkets/hypermarkets, convenience stores and others. In 2018, store based retailers segment is expected to dominate the Asia Pacific energy drinks market with 72.3% market share and is growing at the highest CAGR of 11.1% in the forecast period of 2019 to 2026.

    • In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

Competitive Analysis: Asia Pacific Energy Drinks Market

Some of the prominent participants operating in this market are PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC.,, Frucor Suntory, D'ANGELO, HYPE ENERGY DRINKS, MUTALO GROUP, XYIENCE, INC., THE COCA-COLA COMPANY, AJE, Monster Energy Company, among others.

Product launch:

  • In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.
  • In November 2018, Business Standard, Coca-Cola Co planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.
  • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.
  • In October 2017, PepsiCo Inc, an American company launched energy drink Sting in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

Research Methodology: Asia Pacific Energy Drinks Market

Primary Respondents:

Key Opinion Leaders (KOL’s): Manufacturer, Healthcare Professionals, Doctors, Nurses, Medical practitioners. Industry Participants: CEO’s, V.P.’s, Marketing/Product Managers, Market Intelligence Managers and, National Sales Managers


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LIST OF TABLES ASIA-PACIFIC ENERGY DRINKS MARKET

TABLE 1 FOLLOWING TABLE REFLECTS THE PERMITTED SUBSTANCES AND THE MAXIMUM PERMITTED AMOUNT THAT CAN BE ADDED TO ENERGY DRINKS ACCORDING TO FSANZ CODE. TABLE 2 BELOW IS SOME LISTED LOW-CALORIE OR ZERO CALORIES OR DIET ENERGY DRINKS. TABLE 3 WORK RELATED STRESS STATISTICS BY GENDER AND AGE IN U.K. (NOVEMBER 2015) TABLE 4 ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, BY VOLUME, 2017-2026 (THOUSANDS) TABLE 5 ASIA-PACIFIC ENERGY DRINK MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 6 ASIA-PACIFIC NON ALCOHOLIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 7 ASIA-PACIFIC ALCOHOLIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 8 ASIA-PACIFIC ENERGY DRINK MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 9 ASIA-PACIFIC INORGANIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 10 ASIA-PACIFIC ORGANIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 11 ASIA-PACIFIC ENERGY DRINK MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 12 ASIA-PACIFIC BEFORE EXERCISE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 13 ASIA-PACIFIC RECOVERY IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 14 ASIA-PACIFIC DURING EXERCISE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 15 ASIA-PACIFIC ENERGY DRINK MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 16 ASIA-PACIFIC BEFORE 11 AM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 17 ASIA-PACIFIC POST 9PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION), TABLE 18 ASIA-PACIFIC 11-2 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 19 ASIA-PACIFIC 2-5 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 20 ASIA-PACIFIC 5-9 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 21 ASIA-PACIFIC ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 22 ASIA-PACIFIC TAURINE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 23 ASIA-PACIFIC CAFFEINE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION), TABLE 24 ASIA-PACIFIC GUARANA IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 25 ASIA-PACIFIC VITAMIN B IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 26 ASIA-PACIFIC L-CARTININE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 27 ASIA-PACIFIC ANTIOXIDANTS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 28 ASIA-PACIFIC OTHERS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 29 ASIA-PACIFIC ENERGY DRINK MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 30 ASIA-PACIFIC STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 31 ASIA-PACIFIC STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 32 ASIA-PACIFIC NON STORE RETAILING IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 33 ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, 2016-2025 (USD MILLION) TABLE 34 ASIA PACIFIC ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 35 ASIA PACIFIC ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 36 ASIA PACIFIC ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 37 ASIA-PACIFIC ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 38 ASIA-PACIFIC ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 39 ASIA-PACIFIC ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 40 ASIA-PACIFIC STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 41 CHINA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 42 CHINA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 43 CHINA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 44 CHINA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 45 CHINA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 46 CHINA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 47 CHINA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 48 JAPAN ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 49 JAPAN ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 50 JAPAN ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 51 JAPAN ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 52 JAPAN ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 53 JAPAN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 54 JAPAN STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 55 INDIA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 56 INDIA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 57 INDIA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 58 INDIA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 59 INDIA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 60 INDIA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 61 INDIA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 62 SOUTH KOREA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 63 SOUTH KOREA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 64 SOUTH KOREA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 65 SOUTH KOREA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 66 SOUTH KOREA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 67 SOUTH KOREA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 68 SOUTH KOREA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 69 SINGAPORE ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 70 SINGAPORE ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 71 SINGAPORE ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 72 SINGAPORE ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 73 SINGAPORE ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 74 SINGAPORE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 75 SINGAPORE STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 76 AUSTRALIA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 77 AUSTRALIA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 78 AUSTRALIA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 79 AUSTRALIA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 80 AUSTRALIA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 81 AUSTRALIA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 82 AUSTRALIA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 83 THAILAND ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 84 THAILAND ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 85 THAILAND ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 86 THAILAND ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 87 THAILAND ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 88 THAILAND ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 89 THAILAND STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 90 MALAYSIA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 91 MALAYSIA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 92 MALAYSIA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 93 MALAYSIA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 94 MALAYSIA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 95 MALAYSIA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 96 MALAYSIA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 97 INDONESIA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 98 INDONESIA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 99 INDONESIA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 100 INDONESIA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 101 INDONESIA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 102 INDONESIA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 103 INDONESIA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 104 PHILIPPINES ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 105 PHILIPPINES ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 106 PHILIPPINES ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 107 PHILIPPINES ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 108 PHILIPPINES ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 109 PHILIPPINES ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 110 PHILIPPINES STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 111 REST OF EUROPE ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION)
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