Saudi Arabia Body Care and Personal Hygiene Market By Product (Hand Wash, Body Wash, Bar Soap, Talcum Powder, and Hand Sanitizer), Distribution Channels (Supermarkets/Hypermarkets, E-Commerce, Specialty Stores, Pharmacies, Government Tenders, and Others), End-User (Women, Men, and Kids), Industry Trends and Forecast to 2030.
Saudi Arabia Body Care and Personal Hygiene Market Analysis and Size
Increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is an important driver for the Saudi Arabia body care and personal hygiene market. The surge in epidemic or pandemic outbreaks or diseases and fast-expanding healthcare infrastructure are expected to propel Saudi Arabia body care and personal hygiene market growth.
The Saudi Arabia body care and personal hygiene market report provide details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.
Saudi Arabia body care and personal hygiene market are expected to gain significant growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.0% in the forecast period of 2023 to 2030 and is expected to reach USD 1,727.84 Million by 2030. The major factor driving the growth of Saudi Arabia body care and personal hygiene is the rising personal hygiene adoption patterns, which has resulted in increased use of body care and personal hygiene products.
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2020 - 2015)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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By Product (Hand Wash, Body Wash, Bar Soap, Talcum Powder, and Hand Sanitizer), Distribution Channels (Supermarkets/Hypermarkets, E-Commerce, Specialty Stores, Pharmacies, Government Tenders, and Others), End-User (Women, Men, and Kids)
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Countries Covered
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Saudi Arabia
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Market Players Covered
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Unilever, The Soap Box Kuwait, Procter & Gamble, Godrej Consumer Products Limited, Avon Cosmetics, Knooz Al-Ardh Detergent Manufacturing CO. LLC., Henkel Jebel Ali FZCO, Manscaped, Reckitt Benckiser, Bath & Body Works, Inc. Direct, Inc., and Fayfa Chemical Factory (L.L.C.), among others.
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Market Definition
Body care and personal hygiene are types of infection or illness prevention. Washing hands, bathing regularly, clipping nails, brushing teeth often, and so on helps to keep one’s personal hygiene in good shape. Personal hygiene can help keep diseases, bugs, and bad odors at bay. The increasing population, combined with rising personal hygiene adoption patterns, has resulted in increased use of body care and personal hygiene products. The rising demand for personal hygiene products is a significant driver of market expansion. Product innovation is also assisting major manufacturers in maintaining their market share in hygiene products. Thus, increasing consumer awareness about their health and hygiene is one of the major reasons driving the market.
Saudi Arabia Body Care and Persona Hygiene Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Surge in epidemic or pandemic outbreaks or diseases
During the pandemic, the personal hygiene market saw a boom. There was high demand for hygiene products such as shower and bathing products, among others. After the COVID-19 pandemic came to an end in 2022, the body care and personal hygiene products industry became more aware of how important personal hygiene is. This helped many manufacturers and enterprises in the body care and personal hygiene market to enter new opportunity pockets.
- Fast-expanding healthcare infrastructure
The country has invested in health clusters across the Kingdom, which has increased the number of internationally accredited hospitals and doubled the number of primary healthcare visits per capita from two to four and expanding digital healthcare innovation. Therefore, fast expanding and rapidly developing medical and healthcare infrastructure in the country is expected to drive the growth of body care and personal hygiene products in the Saudi Arabia market.
Opportunities
- Introduction of organic, chemical-free and halal personal care products
In Saudi Arabia, middle-aged people witness aging anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-aging care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben, aluminum, and deodorants, which is also increasing in body care and personal care products. With the strong presence of the young population in Saudi Arabia, the demand for facial care products from various brands has risen, boosting the market.
- Penetration of social media platforms
In Saudi Arabia, strong internet penetration has significantly contributed to the rising consumer awareness about body care and personal hygiene products. The country is amongst those which has the highest number of active social media users on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. The trend of social media influencers showcasing their beauty regimens has increased over the past few years, and both local and international beauty companies have been partnering with influencers to increase their brand awareness and reach potential consumers.
Restraints/Challenges
- Growing consumer awareness regarding the probable side effects of body care and personal care products
Saudi Arabia consumers are becoming more educated and awarded and have become choosy in selecting their products and services according to their intrinsic value. Consumers are becoming more conscious of their personal hygiene and beauty. Therefore, the growing concern for perfect skin and a perfect body has made them more aware of the probable side effects of these body care and personal hygiene products.
- Maintaining the integrity and authenticity of A particular body or personal care product
Skin vulnerable to injury, damaged, or unable to heal is considered to have a skin integrity issue. Intrinsic and extrinsic factors affect skin integrity, but prolonged extrinsic factors, such as the use of some boy and personal care products, make the skin more vulnerable to becoming injured or impaired. When skin is altered, the chance of infection, limb loss, and even death increases. Thus, maintaining the integrity and authenticity of a particular body or personal care product may act as a challenge for the Saudi Arabia body care and personal hygiene market.
Recent Development
- In November 2019, the Saudi Food and Drug Authority (SFDA) has enforced a regulation that says that there is a need for a Consignment Based Conformity Assessment of products to be exported to the Kingdom of Saudi Arabia according to the applicable technical regulations and standards adopted by the SFDA. Cosmetic and Personal Care Products covered by GSO 1943 and the SFDA fall under this regulation.
Saudi Arabia Body Care and Personal Hygiene Market Scope
Saudi Arabia body care and personal hygiene market are categorized based on product, distribution channels and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Product
- HAND WASH
- BODY WASH
- BAR SOAP
- TALCUM POWDER
- HAND SANITIZER
On the basis of product, the Saudi Arabia body care and personal hygiene market is classified into five segments- hand wash, body wash, bar soap, talcum powder and hand sanitizer.
Distribution Channels
- SUPERMARKETS/HYPERMARKETS
- E-COMMERCE
- SPECIALTY STORES
- PHARMACIES
- GOVERNMENT TENDERS
- OTHERS
On the basis of distribution channels, the Saudi Arabia body care and personal hygiene market is classified into five segments supermarkets/hypermarkets, e-commerce, specialty stores, pharmacies, government tenders and others.
End-User
- Women
- Men
- Kids
On the basis of end-user, the Saudi Arabia body care and personal hygiene market is classified into three segments women, men and kids.
Competitive Landscape and Saudi Arabia Body Care and Personal Hygiene Market Share Analysis
Saudi Arabia body care and personal hygiene market competitive landscape provide details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the Saudi Arabia body care and personal hygiene market.
Some of the prominent participants operating in the Saudi Arabia body care and personal hygiene market are Unilever, The Soap Box Kuwait, Procter & Gamble, Godrej Consumer Products Limited, Avon Cosmetics, Knooz Al-Ardh Detergent Manufacturing CO. LLC., Henkel Jebel Ali FZCO, Manscaped, Reckitt Benckiser, Bath & Body Works, Inc. Direct, Inc., and Fayfa Chemical Factory (L.L.C.), among others.
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