1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF COLOMBIA APPAREL AND JEANS MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 MARKET END USER COVERAGE GRID
2.8 VENDOR SHARE ANALYSIS
2.9 MULTIVARIATE MODELING
2.1 CATEGORY TIMELINE CURVE
2.11 SECONDARY SOURCES
2.12 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PORTER’E FIVE FORCES
4.2 CONSUMER BUYING BEHAVIOUR
4.3 FACTORS AFFECTING BUYING DECISION
4.4 PRODUCT ADOPTION SCENARIO
4.5 RAW MATERIAL SOURCING ANALYSIS
4.6 IMPORT EXPORT SCENARIO
4.7 PRODUCTION CAPACITY OUTLOOK
4.8 PRICING ANALYSIS
4.9 BRAND OUTLOOK
4.9.1 PRODUCT VS BRAND OVERVIEW
4.1 IMPACT OF ECONOMIC SLOWDOWN
4.10.1 IMPACT ON PRICES
4.10.2 IMPACT ON SUPPLY CHAIN
4.10.3 IMPACT ON SHIPMENT (COLOMBIA FASHION SA TRADE DATA ANALYSIS)
4.10.4 IMPACT ON DEMAND
4.10.5 IMPACT ON STRATEGIC DECISIONS
4.11 SUPPLY CHAIN ANALYSIS
4.11.1 LOGISTIC COST SCENARIO
4.11.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS
5 REGULATION COVERAGE
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 INCREASING DEMAND FOR FASHION-FORWARD, SUSTAINABLE APPAREL AND JEANS
6.1.2 RISING DISPOSABLE INCOME AND CHANGING LIFESTYLE TRENDS
6.1.3 GROWTH OF ONLINE RETAIL CHANNELS AND E-COMMERCE PLATFORMS
6.1.4 STRONG INFLUENCE OF SOCIAL MEDIA AND INFLUENCER MARKETING ON FASHION TRENDS
6.2 RESTRAINT
6.2.1 FLUCTUATIONS IN RAW MATERIAL COSTS AFFECTING PRICING STABILITY
6.2.2 INTENSE COMPETITION FROM INTERNATIONAL BRANDS AND LOW-COST IMPORTS
6.3 OPPORTUNITIES
6.3.1 CUSTOMIZABLE APPAREL OFFERINGS HELP BRANDS STAND OUT IN THE COMPETITIVE MARKET
6.3.2 STRATEGIC PARTNERSHIPS WITH GLOBAL BRANDS EXPAND MARKET REACH AND GROWTH POTENTIAL
6.3.3 GOVERNMENT INCENTIVES AND SUPPORT ENHANCE LOCAL APPAREL INDUSTRY DEVELOPMENT AND GROWTH
6.4 CHALLENGES
6.4.1 ECONOMIC FLUCTUATIONS IMPACTING PRODUCTION COSTS AND CONSUMER’S SPENDING PATTERNS
6.4.2 INCREASING SUSTAINABILITY REGULATIONS AND ENVIRONMENTAL STANDARDS ADD COMPLEXITY TO COLOMBIA'S MARKET
7 COLOMBIA APPAREL AND JEANS MARKET, BY PRODUCT TYPE
7.1 OVERVIEW
7.2 CASUAL WEAR
7.3 SPORTS WEAR
7.4 FORMAL WEAR
7.5 PARTY WEAR
7.6 ETHNIC WEAR
7.7 NIGHT WEAR
7.8 GYM WEAR
7.9 OCCASIONALLY WEAR
7.1 OTHERS
8 COLOMBIA APPAREL AND JEANS MARKET, BY NATURE TYPE
8.1 OVERVIEW
8.2 MODERN WEAR
8.3 TRADITIONAL WEAR
9 COLOMBIA APPAREL AND JEANS MARKET, BY FABRIC
9.1 OVERVIEW
9.2 COTTON
9.3 POLYESTER
9.4 DENIM
9.5 LINEN
9.6 WOOL
9.7 NYLON
9.8 LEATHER & SUEDE
9.9 VELVET
9.1 TWEED
9.11 CHIFFON
9.12 GEORGETTE
9.13 TAFFETA
9.14 FLEECE
9.15 OTHER
10 COLOMBIA APPAREL AND JEANS MARKET, BY FABRIC TYPE
10.1 OVERVIEW
10.2 WOVENS
10.3 NON-WOVENS
11 COLOMBIA APPAREL AND JEANS MARKET, BY CATEGORY
11.1 OVERVIEW
11.2 TOP WEAR
11.2.1 TOPS
11.2.1.1 T-SHIRTS
11.2.1.2 TANK TOPS
11.2.1.3 POLO SHIRTS
11.2.1.4 BLOUSES
11.2.1.5 CROP TOPS
11.2.1.6 HENLEY SHIRTS
11.2.1.7 TUNICS
11.2.1.8 KAFTANS
11.2.1.9 KURTAS
11.2.1.10 SHERWANIS
11.2.1.11 OTHERS
11.2.2 SHIRTS
11.2.2.1 SHORT SLEEVE SHIRT
11.2.2.2 DRESS SHIRT
11.2.2.3 LINEN SHIRT
11.2.2.4 STRIPED PATTERN SHIRT
11.2.2.5 OXFORD BUTTON-DOWN SHIRT
11.2.2.6 CUBAN COLLAR SHIRT
11.2.2.7 FLANNEL SHIRT
11.2.2.8 MANDARIN COLLAR SHIRT
11.2.2.9 OTHERS
11.2.3 SWEATER AND KNITS
11.2.3.1 SWEATERS
11.2.3.1.1 FULL ARM
11.2.3.1.2 HALF ARM
11.2.3.2 CARDIGANS
11.2.3.3 PULLOVERS
11.2.3.4 TURTLENECKS
11.2.3.5 VESTS
11.2.4 OUTERWEAR
11.2.4.1 JACKETS
11.2.4.1.1 FULL ARM
11.2.4.1.2 HALF ARM
11.2.4.2 HOODIES
11.2.4.3 SWEATSHIRTS
11.2.4.4 COATS
11.2.4.5 BLAZERS
11.2.4.6 OTHERS
11.3 BOTTOM WEAR
11.3.1 JEANS
11.3.1.1 STRAIGHT-LEG JEANS
11.3.1.2 SKINNY JEANS
11.3.1.3 TAPERED JEANS
11.3.1.4 BOOT CUT JEANS
11.3.1.5 FLARE JEANS
11.3.1.6 BAGGY JEANS
11.3.1.7 MOM JEANS
11.3.1.8 BOYFRIEND JEANS
11.3.1.9 GIRLFRIEND JEANS
11.3.1.10 STOVEPIPE JEANS
11.3.1.11 CIGARETTE JEANS
11.3.1.12 KICK FLARE JEANS
11.3.1.13 BELL BOTTOM JEANS
11.3.1.14 BRANCUSI JEANS
11.3.1.15 JEANS OVERALLS
11.3.1.16 JOGGER JEANS
11.3.1.16.1 BODY TYPE
11.3.1.16.1.1 PEAR SHAPE
11.3.1.16.1.2 APPLE SHAPE
11.3.1.16.1.3 HOURGLASS SHAPE
11.3.1.16.1.4 RECTANGLE SHAPE
11.3.1.16.2 BY FIT
11.3.1.16.2.1 RELAXED FIT
11.3.1.16.2.2 SLIM FIT
11.3.1.16.2.3 CLASSIC FIT (REGULAR)
11.3.1.16.2.4 STRAIGHT FIT
11.3.1.16.2.5 LOOSE FIT
11.3.1.16.2.6 CARGO FIT
11.3.1.16.2.7 TROUSER FIT
11.3.1.16.3 BY CATEGORY
11.3.1.16.3.1 STRETCH
11.3.1.16.3.2 NON-STRETCH
11.3.1.16.4 BY WAIST LEVEL
11.3.1.16.4.1 MIDRISE JEANS
11.3.1.16.4.2 HIGH WAIST JEANS
11.3.1.16.4.3 REGULAR RISE
11.3.1.16.4.4 LOWRISE JEANS
11.3.1.16.4.5 BRAZILIAN LOW RISE / ULTRA LOW RISE
11.3.1.16.5 BY LENGTH
11.3.1.16.5.1 ANKLE LENGTH JEANS
11.3.1.16.5.2 CROPPED JEANS (CROPS)
11.3.1.16.5.3 CAPRI
11.3.1.16.5.4 SKIMMER
11.3.1.16.5.5 RETRO JEANS
11.3.1.16.5.6 GAUCHO
11.3.1.16.6 BY EMBELLISHMENTS
11.3.1.16.6.1 RIPPED JEANS
11.3.1.16.6.2 DISTRESSED JEANS
11.3.1.16.6.3 SAND BLASTED JEANS
11.3.1.16.6.4 WHISKER WASHED JEANS
11.3.1.16.6.5 TINTED / COLORED JEANS
11.3.1.16.6.6 FRAYED JEANS
11.3.1.16.6.7 CARPENTER JEANS
11.3.1.16.6.8 CORDED JEANS
11.3.1.16.6.9 LACE-UP JEANS
11.3.1.16.6.10 PINTUCK JEANS
11.3.1.16.6.11 SKIMMER
11.3.1.16.6.12 CROPPED JEANS (CROPS)
11.3.1.16.6.13 GAUCHO
11.3.1.16.7 BY COLOR
11.3.1.16.7.1 MEDIUM WASH DENIM
11.3.1.16.7.2 DARK WASH DENIM
11.3.1.16.7.3 LIGHT WASH DENIM
11.3.1.16.7.4 BLACK DENIM
11.3.1.16.7.5 GRAY DENIM
11.3.1.16.7.6 WHITE DENIM
11.3.1.16.7.7 OTHERS
11.3.1.16.8 BY PRICE
11.3.1.16.8.1 MID-RANGE
11.3.1.16.8.2 PREMIUM
11.3.1.16.8.3 BUDGET
11.3.1.16.8.4 LUXURY / DESIGNER
11.3.1.16.9 BY MATERIAL/FABRIC
11.3.1.16.9.1 BLENDED MATERIALS
11.3.1.16.9.2 ORGANIC COTTON
11.3.1.16.9.3 RECYCLED FABRICS
11.3.2 PANTS/TROUSERS
11.3.3 SHORTS
11.3.4 LEGGINGS
11.3.5 CHINOS
11.3.6 JOGGERS
11.3.7 TRACK PANTS
11.3.8 CARGO PANTS
11.3.9 SWEAT PANTS
11.3.10 BERMUDA SHORTS
11.3.11 SKIRTS
11.3.11.1 MIDI
11.3.11.2 MAXI
11.3.11.3 MINI
11.3.12 CAPRIS
11.3.13 BOXER SHORTS
11.3.14 LOUNGE PANTS
11.3.15 JEGGINGS
11.3.16 OTHERS
11.4 ACCESSORIES
11.4.1 CAPS AND HATS
11.4.2 SCARVES AND SHAWLS
11.4.3 HEADBANDS
11.4.4 SOCKS
11.4.5 HEAD TIE / SCARVES
11.4.6 GLOVES
12 COLOMBIA APPAREL AND JEANS MARKET, BY DISTRIBUTION CHANNEL
12.1 OVERVIEW
12.2 OFFLINE
12.2.1 OFFLINE, BY TYPE
12.2.1.1 SHOPPING MALLS
12.2.1.2 DEPARTMENTAL STORE
12.2.1.3 BRAND OUTLETS
12.2.1.4 MULTIBRAND FASHION STORES
12.2.1.5 SUPERMARKET/HYPERMARKET
12.2.1.6 SPECIALTY STORE
12.2.1.7 DISCOUNTED STORES
12.2.1.8 CONVENIENCE STORES
12.2.1.9 HIGH STREET CHAIN STORES
12.2.1.10 BOUTIQUES
12.2.1.10.1 BOUTIQUES, BY TYPE
12.2.1.10.1.1 DESIGNER BOUTIQUES
12.2.1.10.1.2 HIGH END FASHION BOUTIQUES
12.2.1.11 SPORT CLOTHING STORES
12.2.1.12 KIDS CLOTHING STORES
12.2.1.13 WEDDING DRESSES CLOTHING
12.2.1.14 LINGERIE STORE
12.2.1.15 TRAVEL CLOTHING STORE
12.2.1.16 MATERNITY STORES
12.2.1.17 OTHERS
12.3 ONLINE
12.3.1 ONLINE, BY TYPE
12.3.1.1 3RD PARTY COMPANY WEBSITE
12.3.1.2 COMPANY OWN WEBSITE
13 COLOMBIA APPAREL AND JEANS MARKET, BY END USER
13.1 OVERVIEW
13.2 WOMEN
13.2.1 TOP WEAR
13.2.2 BOTTOM WEAR
13.2.3 ACCESSORIES
13.2.3.1 ADULTS (UPTO 50)
13.2.3.2 SENIORS (AFTER 50)
13.3 MEN
13.3.1 TOP WEAR
13.3.2 BOTTOM WEAR
13.3.3 ACCESSORIES
13.3.3.1 ADULTS (UPTO 50)
13.3.3.2 SENIORS (AFTER 50)
13.4 CHILDREN
13.4.1 TOP WEAR
13.4.2 BOTTOM WEAR
13.4.3 ACCESSORIES
14 COLOMBIA APPAREL AND JEANS MARKET, COMPANY LANDSCAPE
14.1 COMPANY SHARE ANALYSIS: COLOMBIA
15 SWOT ANALYSIS
16 COMPANY PROFILE
16.1 INDITEX
16.1.1 COMPANY SNAPSHOT
16.1.2 REVENUE ANALYSIS
16.1.3 PRODUCT PORTFOLIO
16.1.4 RECENT DEVELOPMENT
16.2 LEVI STRAUSS & CO.
16.2.1 COMPANY SNAPSHOT
16.2.2 REVENUE ANALYSIS
16.2.3 PRODUCT PORTFOLIO
16.2.4 RECENT DEVELOPMENT
16.3 LVMH
16.3.1 COMPANY SNAPSHOT
16.3.2 REVENUE ANALYSIS
16.3.3 PRODUCT PORTFOLIO
16.3.4 RECENT DEVELOPMENT
16.4 NIKE INC
16.4.1 COMPANY SNAPSHOT
16.4.2 REVENUE ANALYSIS
16.4.3 PRODUCT PORTFOLIO
16.4.4 RECENT DEVELOPMENT
16.5 DECATHLON UK LIMITED
16.5.1 COMPANY SNAPSHOT
16.5.2 PRODUCT PORTFOLIO
16.5.3 RECENT DEVELOPMENT
16.6 ADIDAS
16.6.1 COMPANY SNAPSHOT
16.6.2 REVENUE ANALYSIS
16.6.3 PRODUCT PORTFOLIO
16.6.4 RECENT DEVELOPMENT
16.7 CHRISTIAN DIOR SE
16.7.1 COMPANY SNAPSHOT
16.7.2 REVENUE ANALYSIS
16.7.3 PRODUCT PORTFOLIO
16.7.4 RECENT DEVELOPMENT
16.8 HANESBRANDS INC.
16.8.1 COMPANY SNAPSHOT
16.8.2 REVENUE ANALYSIS
16.8.3 PRODUCT PORTFOLIO
16.8.4 RECENT DEVELOPMENT
16.9 PVH CORP
16.9.1 COMPANY SNAPSHOT
16.9.2 REVENUE ANALYSIS
16.9.3 PRODUCT PORTFOLIO
16.9.4 RECENT DEVELOPMENT
16.1 SHEIN
16.10.1 COMPANY SNAPSHOT
16.10.2 PRODUCT PORTFOLIO
1.1.4. RECENT DEVELOPMENT
17 QUESTIONNAIRE
18 RELATED REPORTS